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subject:"Brand management"
~subject:"United Kingdom"
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Search: subject_exact:"Süßwaren"
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Brand management
United Kingdom
Süßwaren
112
Confectionery
103
Deutschland
24
Consumer behaviour
18
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18
Germany
17
Süsswaren
15
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Kakaoanbau
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DBS business review : an international academic collaboration
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Fair trade : the challenges of transforming globalization
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International journal of advertising : the quarterly review of marketing communications
1
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Consumers' purchasing decisions for confectionery and savoury snack food items on and off promotion
McPoland, Aimee
;
Furey, Sinead
;
McLaughlin, Christopher
- In:
DBS business review : an international academic …
3
(
2019
),
pp. 82-107
Persistent link: https://www.econbiz.de/10012586630
Saved in:
2
Assessing brand vulnerability across product assortments
Kumar, Piyush
;
Dass, Mayukh
- In:
The journal of brand management : an international journal
19
(
2011/12
)
9
,
pp. 801-814
Persistent link: https://www.econbiz.de/10009621236
Saved in:
3
Chocolate : the British chocolate industry
Chrystal, Paul
;
Dickinson, Joe
-
2011
Persistent link: https://www.econbiz.de/10009504189
Saved in:
4
Nachhaltiges Markenmanagement durch Cause related Marketing
Oloko, Shamsey
-
2011
Persistent link: https://www.econbiz.de/10008824208
Saved in:
5
Resource advantage theory and fair trade social enterprises
Doherty, Bob
- In:
Journal of strategic marketing
19
(
2011
)
4
,
pp. 357-380
Persistent link: https://www.econbiz.de/10009296540
Saved in:
6
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
Saved in:
7
Fair trade's dual aspect : the communications challenge of fair trade marketing
Golding, Kirsty Michelle
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
2
,
pp. 160-171
Persistent link: https://www.econbiz.de/10003861838
Saved in:
8
Mainstreaming Fair Trade in global production networks : own brand fruit and chocolate in UK supermarkets
Barrientos, Stephanie
;
Smith, Sally
- In:
Fair trade : the challenges of transforming globalization
,
(pp. 103-122)
.
2007
Persistent link: https://www.econbiz.de/10003495800
Saved in:
9
Business communities : cooperation and conflict in the European confectionery sector
Eriksson, Päivi
;
Fowler, Carolyn
;
Whipp, Richard
; …
-
1996
Persistent link: https://www.econbiz.de/10000931329
Saved in:
10
The sweet taste of information : a study of the demand for new brands in the UK confectionery industry
Snell, Andy
- In:
Applied economics
20
(
1988
)
8
,
pp. 1041-1055
Persistent link: https://www.econbiz.de/10001050101
Saved in:
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