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person:"Haase, Michaela"
~person:"Hollebeek, Linda D."
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Search: subject_exact:"S-d logic"
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Beziehungsmarketing
6
Relationship marketing
6
S-D logic
4
Service-Dominant Logic
4
Service-dominant logic
4
Customer integration
3
Kundenintegration
3
Marketing theory
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Customer engagement
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customer engagement
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Haase, Michaela
Hollebeek, Linda D.
Vargo, Stephen L.
51
Lusch, Robert F.
37
Edvardsson, Bo
18
Akaka, Melissa Archpru
13
Barile, Sergio
9
Grönroos, Christian
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Ng, Irene
9
Polese, Francesco
9
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8
Löbler, Helge
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Mele, Cristina
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Brodie, Roderick J.
7
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Saviano, Marialuisa
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Drengner, Jan
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Skålén, Per
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Woratschek, Herbert
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Frow, Pennie
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Helkkula, Anu
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Horbel, Chris
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Arnould, Eric J.
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Barrutia, José M.
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Dahl, Andrew J.
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Gummesson, Evert
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Hunt, Shelby D.
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Jaakkola, Elina
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Jonas, Julia M.
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Kaartemo, Valtteri
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Die Betriebswirtschaft : DBW
1
Handbook of research on customer engagement
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
8
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1
From customer-, to actor-, to stakeholder engagement : taking stock, conceptualization, and future directions
Hollebeek, Linda D.
;
Kumar, Vikas
;
Srivastava, Rajendra …
- In:
Journal of service research
25
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013268027
Saved in:
2
First-time versus repeat tourism customer engagement, experience, and value cocreation : an empirical investigation
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Mostafa …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
3
,
pp. 549-564
Persistent link: https://www.econbiz.de/10012880242
Saved in:
3
The role of consumer engagement in recovering online service failures : an application of service-dominant logic
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Handbook of research on customer engagement
,
(pp. 456-469)
.
2019
Persistent link: https://www.econbiz.de/10013163406
Saved in:
4
Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model
Hollebeek, Linda D.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 89-98
Persistent link: https://www.econbiz.de/10012107697
Saved in:
5
S-D logic-informed customer engagement : integrative framework, revised fundamental propositions, and application to CRM
Hollebeek, Linda D.
;
Srivastava, Rajendra K.
;
Chen, Tom
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
1
,
pp. 161-185
Persistent link: https://www.econbiz.de/10011996797
Saved in:
6
Theorizing about resource integration through service-dominant logic
Peters, Linda D.
;
Löbler, Helge
;
Brodie, Roderick J.
; …
- In:
Marketing theory
14
(
2014
)
3
,
pp. 249-268
Persistent link: https://www.econbiz.de/10010461934
Saved in:
7
S-D logic as an example of non-cumulative scientific progress in the marketing discipline
Haase, Michaela
;
Kleinaltenkamp, Michael
- In:
Die Betriebswirtschaft : DBW
73
(
2013
)
2
,
pp. 95-112
Persistent link: https://www.econbiz.de/10009727067
Saved in:
8
Service-dominant logic for marketing : Konsequenzen des Sichtweisenwechsels in der Marketingtheorie für die Marketingethik
Haase, Michaela
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
2
,
pp. 98-110
Persistent link: https://www.econbiz.de/10009161452
Saved in:
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