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~subject:"B-to-B-Marketing"
~subject:"Business process management"
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B-to-B-Marketing
Business process management
Sales information system
94
Vertriebs-Informationssystem
94
Beziehungsmarketing
26
Relationship marketing
26
Computer-assisted marketing
17
IT-gestütztes Marketing
17
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16
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16
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15
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15
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14
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12
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Digitalisierung
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Online-Marketing
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Business intelligence system
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Implementation
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Marketingmanagement
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1
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1
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Lee, Hyunju
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Lehmitz, Soenke
1
Leitl, Michael
1
Loës, Gregor
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Marjanovic, Olivera
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Park, Jeong Eun
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Rodriguez, Michael
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Schulz-Klein, Erne
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ARIS in der Praxis : Gestaltung, Implementierung und Optimierung von Geschäftsprozessen
1
Harvard-Business-Manager : das Wissen der Besten
1
IPA-IAO-Forschung und Praxis : Berichte aus dem Fraunhofer-Institut für Produktionstechnik und Automatisierung (IPA), Stuttgart, Fraunhofer-Institut für Arbeitswirtschaft und Organisation (IAO), Stuttgart, Institut für Industrielle Fertigung und Fabrikbetrieb (IFF), Universität Stuttgart und Institut für Arbeitswissenschaft und Technologiemanagement (IAT), Universität Stuttgart
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information systems research : ISR
1
International journal of business information systems : IJBIS
1
Journal of business-to-business marketing
1
Knowledge and process management : the journal of corporate transformation ; the official journal of the Institute of Business Process Re-engineering
1
The Oxford handbook of strategic sales and sales management
1
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ECONIS (ZBW)
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1
Konzept einer integrierten modellbasierten Vertriebsprozessoptimierung für technisch erklärungsintensive Produkte auf der Basis serviceorientierter Architekturen
Schütten, Jana Ivanova
-
2014
Persistent link: https://www.econbiz.de/10010375436
Saved in:
2
Prozessorientierte Einführung und Controlling von CRM-Systemen am Beispiel von Service-Level-Agreements
Loës, Gregor
- In:
ARIS in der Praxis : Gestaltung, Implementierung und …
,
(pp. 241-265)
.
2013
Persistent link: https://www.econbiz.de/10010211763
Saved in:
3
Business alignment and critical success factors in information systems implementation : an empirical analysis of selected Indian organisations
Goyal, D. P.
- In:
International journal of business information systems : …
10
(
2012
)
4
,
pp. 397-416
Persistent link: https://www.econbiz.de/10009574025
Saved in:
4
"Die versteckten Perlen finden"
Lehmitz, Soenke
;
Leitl, Michael
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
9
,
pp. 48-53
Persistent link: https://www.econbiz.de/10009581516
Saved in:
5
Knwoledge-intensive business process : deriving a sustainable competivive advantage through business process management and knowledge management integration
Marjanovic, Olivera
;
Freeze, Ronald
- In:
Knowledge and process management : the journal of …
19
(
2012
)
4
,
pp. 180-188
Persistent link: https://www.econbiz.de/10009690148
Saved in:
6
Performance implications of CRM technology use : a multilevel field study of business customers and their providers in the telecommunications industry
Zablah, Alex R.
;
Bellenger, Danny N.
;
Straub, Detmar W.
; …
- In:
Information systems research : ISR
23
(
2012
)
2
,
pp. 418-435
Persistent link: https://www.econbiz.de/10009565690
Saved in:
7
Sales technology
Hunter, Gary K.
- In:
The Oxford handbook of strategic sales and sales management
,
(pp. 426-453)
.
2011
Persistent link: https://www.econbiz.de/10008991461
Saved in:
8
Customer relationship management (CRM)'s impact on B to B sales professionals' collaboration and sales performance
Rodriguez, Michael
;
Honeycutt, Earl D.
- In:
Journal of business-to-business marketing
18
(
2011
)
4
,
pp. 335-356
Persistent link: https://www.econbiz.de/10009412780
Saved in:
9
How does sales force automation influence relationship quality and performance? : the mediating roles of learning and selling behaviors
Park, Jeong Eun
;
Kim, Juyoung
;
Dubinsky, Alan J.
;
Lee, …
- In:
Industrial marketing management : the international …
39
(
2010
)
7
,
pp. 1128-1138
Persistent link: https://www.econbiz.de/10008668698
Saved in:
10
Eine Methode zur Einführung von Vertriebsunterstützungssystemen in der Investitionsgüterindustrie
Schulz-Klein, Erne
-
2005
Persistent link: https://www.econbiz.de/10003139134
Saved in:
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