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isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
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Sales promotion
16
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16
Consumer behaviour
6
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5
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5
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3
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
63
Journal of business research : JBR
59
Journal of retailing
45
Journal of promotion management : JPM
42
Journal of marketing research : JMR
35
Journal of marketing
24
Marketing letters : a journal of research in marketing
21
Journal of promotion management : innovations in planning and applied research
19
European journal of operational research : EJOR
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Psychology & marketing
16
SpringerLink / Bücher
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Journal of the Academy of Marketing Science
15
The international review of retail, distribution and consumer research
15
European journal of marketing : EJM
14
International journal of retail & distribution management
13
Journal of consumer behaviour : an international research review
13
Journal of marketing communications
12
Quantitative marketing and economics : QME
12
International journal of production economics
11
The journal of product & brand management
11
International journal of hospitality management
10
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Asia Pacific journal of marketing and logistics
9
The journal of consumer marketing
9
Working paper / National Bureau of Economic Research, Inc.
9
Gabler Edition Wissenschaft
8
Journal of advertising research
8
The service industries journal
8
Company and customer relations
7
International journal of production research
7
Journal of business economics : JBE
7
Journal of marketing management : MM
7
Marketing : ZFP ; journal of research and management
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NBER working paper series
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The journal of personal selling & sales management : JPSSM
7
American journal of agricultural economics
6
Faculty & research / Insead : working paper series
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ECONIS (ZBW)
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1
Strategic visual merchandising of new and open-box products : evidence from experiment and retail data
Ertekin, Necati
;
Ding, Yuanyuan
;
Donohue, Karen
- In:
Management science : journal of the Institute for …
70
(
2024
)
4
,
pp. 2047-2065
Persistent link: https://www.econbiz.de/10014519885
Saved in:
2
High-low promotion policies for peak-end demand models
Cohen-Hillel, Tamar
;
Panchamgam, Kiran
;
Perakis, Georgia
- In:
Management science : journal of the Institute for …
69
(
2023
)
4
,
pp. 2016-2050
Persistent link: https://www.econbiz.de/10014305376
Saved in:
3
Service capacity and price promotion wars
Bae, Junhyun
;
Chen, Li
;
Yao, Shiqing
- In:
Management science : journal of the Institute for …
68
(
2022
)
12
,
pp. 8757-8772
Persistent link: https://www.econbiz.de/10014284790
Saved in:
4
Online-exclusive or hybrid? : channel merchandising strategies for ship-to-store implementation
Ertekin, Necati
;
Gümüş, Mehmet
;
Nikoofal, Mohammad E.
- In:
Management science : journal of the Institute for …
68
(
2022
)
8
,
pp. 5828-5846
Persistent link: https://www.econbiz.de/10013371117
Saved in:
5
Leveraging experienced consumers to attract new consumers : an equilibrium analysis of displaying deal sales by daily deal websites
Subramanian, Upender
;
Rao, Ram C.
- In:
Management science : journal of the Institute for …
62
(
2016
)
12
,
pp. 3555-3575
Persistent link: https://www.econbiz.de/10011626401
Saved in:
6
Signaling quality via queues
Debo, Laurens G.
;
Parlour, Christine A.
;
Rajan, Uday
- In:
Management science : journal of the Institute for …
58
(
2012
)
5
,
pp. 876-891
Persistent link: https://www.econbiz.de/10009553509
Saved in:
7
Coordination of price promotions in complementary categories
Sinitsyn, Maxim
- In:
Management science : journal of the Institute for …
58
(
2012
)
11
,
pp. 2076-2094
Persistent link: https://www.econbiz.de/10009679741
Saved in:
8
An investigation of earnings management through marketing actions
Chapman, Craig J.
;
Steenburgh, Thomas J.
- In:
Management science : journal of the Institute for …
57
(
2011
)
1
,
pp. 72-92
Persistent link: https://www.econbiz.de/10008858567
Saved in:
9
Package size decisions
Koenigsberg, Oded
;
Kohli, Rajeev
;
Montoya, Ricardo
- In:
Management science : journal of the Institute for …
56
(
2010
)
3
,
pp. 485-494
Persistent link: https://www.econbiz.de/10003962308
Saved in:
10
Mechanism design for "free" but "no free disposal" services : the economics of personalization under privacy concerns
Chellappa, Ramnath K.
;
Shivendu, Shivendu
- In:
Management science : journal of the Institute for …
56
(
2010
)
10
,
pp. 1766-1780
Persistent link: https://www.econbiz.de/10008701417
Saved in:
11
Incentives for retailer forecasting : rebates vs. returns
Taylor, Terry A.
;
Xiao, Wenqiang
- In:
Management science : journal of the Institute for …
55
(
2009
)
10
,
pp. 1654-1669
Persistent link: https://www.econbiz.de/10003908980
Saved in:
12
Learning, forgetting, and sales
Villas-Boas, Sofia
;
Villas-Boas, J. Miguel
- In:
Management science : journal of the Institute for …
54
(
2008
)
11
,
pp. 1951-1960
Persistent link: https://www.econbiz.de/10003786641
Saved in:
13
Price promotions in asymmetric duopolies with heterogeneous consumers
Sinitsyn, Maxim
- In:
Management science : journal of the Institute for …
54
(
2008
)
12
,
pp. 2081-2087
Persistent link: https://www.econbiz.de/10003798160
Saved in:
14
Buyer-initiated vs. seller-initiated information revelation
Bhardwaj, Pradeep
;
Chen, Yuxin
;
Godes, David
- In:
Management science : journal of the Institute for …
54
(
2008
)
6
,
pp. 1104-1114
Persistent link: https://www.econbiz.de/10003737467
Saved in:
15
Optimal feature advertising design under competitive clutter
Pieters, Rik
;
Wedel, Michel
;
Zhang, Jie
- In:
Management science : journal of the Institute for …
53
(
2007
)
11
,
pp. 1815-1828
Persistent link: https://www.econbiz.de/10003593264
Saved in:
16
Optimal advertising and promotion budgets in dynamic markets with brand equitiy as a mediating variable
Sriram, S.
;
Kalwani, Manohar U.
- In:
Management science : journal of the Institute for …
53
(
2007
)
1
,
pp. 46-60
Persistent link: https://www.econbiz.de/10003632019
Saved in:
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