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subject:"Pharmaceutical industry"
~isPartOf:"Journal of medical marketing : device, diagnostic and pharmaceutical marketing"
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Pharmaceutical industry
Arzneimittel
46
Pharmaceuticals
46
Pharmaindustrie
33
Physicians
12
Ärzte
12
Arzneimittelmarkt
8
Pharmaceutical market
8
Consumer behaviour
7
Gesundheitsversorgung
7
Health care
7
India
7
Indien
7
Konsumentenverhalten
7
Malaysia
6
Pharmaceutical distributors
6
Pharmahandel
6
Advertising
5
Advertising effects
5
Direct marketing
5
Direktmarketing
5
Generic drugs
5
Generika
5
Marketing management
5
Marketingmanagement
5
Werbewirkung
5
Werbung
5
Brand
3
Brand management
3
Gesundheitskosten
3
Health care costs
3
Internet marketing
3
Jemen
3
Markenartikel
3
Markenführung
3
Online-Marketing
3
Sales promotion
3
Verkaufsförderung
3
Yemen
3
physicians
3
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Article
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33
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33
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English
33
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Mohamed Azmi Ahmad Hassali
5
Davis, Joel J.
4
Ibrahim, Mohamed Izham Mohamed
3
Saleem, Fahad
3
Siang, Tan Ching
3
Aljadhey, Hisham
2
Alrasheedy, Alian A
2
Chressanthis, George A.
2
Handa, Meenakshi
2
Srivastava, Vinita
2
Vohra, Anupama
2
Ahmad, Mahmood
1
Al-Hamadi, Adnan Yahya
1
Al-Hamdi, Adnan Yahya
1
Ansa, Gloria A.
1
Atinga, Roger Ayimbillah
1
Ball, Jennifer G.
1
Banerjee, Saikat
1
Baptista, Maria Helena Miranda Flores
1
Barbro, Patrick A.
1
Bergler, Marcus
1
Chandler, Lisa Lucarelli
1
Chmielarz, Piotr
1
Chowdhury, Nishat
1
Das, Sumanta
1
Dash, Sampada Kumar
1
Dhume, S M.
1
Dureja, Harish
1
Eastin, Matthew S.
1
Eastman, Jacqueline K.
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Eisenstein, Eric M.
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Georgi, Christina C.
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Hassalim, Mohamed Azmi
1
Henne, Nathalie
1
Imran Masood
1
Isaacson, Sandra M.
1
Iyer, Rajesh
1
Jain, Nitin
1
Kabir, Eva Rahman
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Karayanni, Despina A.
1
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Journal of medical marketing : device, diagnostic and pharmaceutical marketing
NBER working paper series
68
NBER Working Paper
50
International journal of pharmaceutical and healthcare marketing : IJPHM
36
The European journal of health economics : HEPAC ; health economics in prevention and care
31
Journal of health economics
29
Working paper / National Bureau of Economic Research, Inc.
29
Health economics
26
Research policy : policy, management and economic studies of science, technology and innovation
18
Health marketing quarterly
17
International journal of the economics of business
17
Applied economics
11
Technological forecasting & social change : an international journal
11
CESifo working papers
10
Health economics review
10
International journal of industrial organization
10
International journal of pharmaceutical and healthcare marketing
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
Research paper
10
OECD Health Statistics
9
Review of industrial organization : RIO
9
Discussion papers / CEPR
8
International journal of health economics and management
8
Journal of business ethics : JOBE
8
Working papers / TSE : WP
7
Indian pharmaceutical industry : strategies and challenges in formulations marketing
6
International journal of intellectual property management : IJIPM
6
Journal of global marketing
6
Journal of pharmaceutical finance, economics & policy
6
Journal of public policy & marketing
6
Technology analysis & strategic management
6
The European journal of health economics
6
Working paper
6
African journal of science, technology, innovation & development : AJSTID
5
Applied economics letters
5
European research studies
5
Faculty & research / Insead : working paper series
5
International journal of advertising : the quarterly review of marketing communications
5
International journal of production economics
5
International journal of technology management : IJTM
5
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ECONIS (ZBW)
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1
What makes more, better? An exploratory study on the effects of firm-level commercial operations attributes on pharmaceutical business performance
Chressanthis, George A.
;
Eisenstein, Eric M.
;
Barbro, …
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
1/2
,
pp. 10-25
Persistent link: https://www.econbiz.de/10011618088
Saved in:
2
The "5 Horsemen of the Apothecary" : lessons to be learned by the top pharmaceutical performers for 2014-2009
Trombetta, Bill
- In:
Journal of medical marketing : device, diagnostic and …
15
(
2015
)
3/4
,
pp. 81-89
Persistent link: https://www.econbiz.de/10011881395
Saved in:
3
Medical advertising on demand : a content analysis of YouTube direct-to-consumer pharmaceutical advertisements
Muncy, James A.
;
Iyer, Rajesh
;
Eastman, Jacqueline K.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 145-153
Persistent link: https://www.econbiz.de/10010517750
Saved in:
4
Perceptions of general practitioners towards pharmaceutical price war and assessment medicines price variation among general practitioners' clinics in the state of Penang, Malaysia
Siang, Tan Ching
;
Mohamed Azmi Ahmad Hassali
; …
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 125-132
Persistent link: https://www.econbiz.de/10010517752
Saved in:
5
Assessment of medicines price variation among community pharmacies in the state of Penang, Malaysia by using simulated client method
Siang, Tan Ching
;
Mohamed Azmi Ahmad Hassali
;
Saleem, Fahad
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 115-124
Persistent link: https://www.econbiz.de/10010517753
Saved in:
6
Understanding of consumer's awareness about brands in pharmaceutical industry : an empirical study
Srivastava, RK
;
Kumar, Sanjiwani Jayant
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 99-107
Persistent link: https://www.econbiz.de/10010517755
Saved in:
7
Beyond the pill : the move towards value-addded services in the pharmaceutical industry
Wenzel, Meike
;
Henne, Nathalie
;
Zöllner, York
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 91-98
Persistent link: https://www.econbiz.de/10010517756
Saved in:
8
Pharmaceutical retailers and promotion by pharmaceutical companies in India
Srivastava, Vinita
;
Handa, Meenakshi
;
Vohra, Anupama
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
2/3
,
pp. 74-80
Persistent link: https://www.econbiz.de/10010517758
Saved in:
9
Resposes to alternative forms of efficacy description in direct-to-consumer pharmaceutical communications
Davis, Joel J.
;
Isaacson, Sandra M.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
1
,
pp. 57-67
Persistent link: https://www.econbiz.de/10010415264
Saved in:
10
Cost efficiency of pharmaceutical firms manufacturing drugs for specific diseases prevalent in India : a data envelopment analysis approach
Das, Sumanta
;
Patel, Gokulananda
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
1
,
pp. 5-19
Persistent link: https://www.econbiz.de/10010415279
Saved in:
11
Determinants of pharmaceutical sales representative access limits to physicians
Chressanthis, George A.
;
Sfekas, Andrew
;
Khedkar, Pratap
; …
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
4
,
pp. 220-243
Persistent link: https://www.econbiz.de/10011348624
Saved in:
12
Leveraging technology adoption model for examining internet usage among physicians’ in changing Indian pharmaceutical marketing context : a structural equation modeling approach
Patwardhan, Avadhut Arun
;
Pandey, Neeraj
;
Dhume, S M.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
4
,
pp. 201-211
Persistent link: https://www.econbiz.de/10011348626
Saved in:
13
Informational sources on pharmaceutical medicines and factors affecting medication prescriptions : perspectives from Ghanaian physicians
Kayi, Esinam Afi
;
Atinga, Roger Ayimbillah
;
Ansa, Gloria A.
- In:
Journal of medical marketing : device, diagnostic and …
14
(
2014
)
4
,
pp. 176-181
Persistent link: https://www.econbiz.de/10011348630
Saved in:
14
Pharmacist professionalism, helpfulness, and consumer behavior linkage
Mardanov, Ismatilla T.
;
Ricks, James
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
4
,
pp. 221-230
Persistent link: https://www.econbiz.de/10010389835
Saved in:
15
Post Caronia : is a new paradigm needed for off-label medication usage?
Rumore, Martha M.
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
4
,
pp. 212-220
Persistent link: https://www.econbiz.de/10010389836
Saved in:
16
India's proposed universal health coverage scheme : implications for the global pharma industry
Singh, Sunil
;
Outteridge, Gavin
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
3
,
pp. 181-193
Persistent link: https://www.econbiz.de/10009791593
Saved in:
17
The role of healthcare professionals in establishing unhealthy pharmaceutical promotion activities in Yemen
Al-Hamdi, Adnan Yahya
;
Ibrahim, Mohamed Izham Mohamed
; …
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
3
,
pp. 142-150
Persistent link: https://www.econbiz.de/10009791599
Saved in:
18
Perception of physicians towards pharmaceutical promotion in India
Handa, Meenakshi
;
Vohra, Anupama
;
Srivastava, Vinita
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
2
,
pp. 82-92
Persistent link: https://www.econbiz.de/10009766206
Saved in:
19
A qualitative exploration of perceptions toward pharmaceutical price war among community pharmacists in the state of Penang, Malaysia
Hassalim, Mohamed Azmi
;
Siang, Tan Ching
;
Saleem, Fahad
; …
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
1
,
pp. 44-53
Persistent link: https://www.econbiz.de/10009732314
Saved in:
20
Impact of pharmaceutical promotion on healthcare professional's practices and behaviour : views from general practitioners, medicine dispensers and medical representatives in Yemen
Al-Hamadi, Adnan Yahya
;
Mohamed Azmi Ahmad Hassali
; …
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
4
,
pp. 240-246
Persistent link: https://www.econbiz.de/10009685913
Saved in:
21
Content analysis of efficacy descriptions on branded pharmaceutical websites
Davis, Joel J.
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
4
,
pp. 211-220
Persistent link: https://www.econbiz.de/10009685928
Saved in:
22
Evaluation of pharmaceutical industry : sponsored educational events attended by physicians in Pakistan
Imran Masood
;
Ibrahim, Mohamed Izham Mohamed
;
Mohamed …
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
1
,
pp. 22-29
Persistent link: https://www.econbiz.de/10009518293
Saved in:
23
Segmenting generic medicines' market, using physicians' attitudes and generic companies' prescription span as grouping criteria
Karayanni, Despina A.
;
Georgi, Christina C.
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
2
,
pp. 104-122
Persistent link: https://www.econbiz.de/10009567780
Saved in:
24
Study on the factors ruling pharmaceutical prduct management in Bangladesh
Chowdhury, Nishat
;
Kabir, Eva Rahman
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
3
,
pp. 159-164
Persistent link: https://www.econbiz.de/10009582526
Saved in:
25
Product lifecycle management in pharmaceuticals
Prajapati, Vandana
;
Dureja, Harish
- In:
Journal of medical marketing : device, diagnostic and …
12
(
2012
)
3
,
pp. 150-158
Persistent link: https://www.econbiz.de/10009582547
Saved in:
26
Effectiveness of e-detailing as an innovative pharmaceutical marketing tool in emerging economies : views of health care professionals of India
Banerjee, Saikat
;
Dash, Sampada Kumar
- In:
Journal of medical marketing : device, diagnostic and …
11
(
2011
)
3
,
pp. 204-214
Persistent link: https://www.econbiz.de/10009308833
Saved in:
27
Beyond KOL management : communities of practice as a new perspective on pharmaceutical market penetration
Kroes, Mark
;
Chmielarz, Piotr
;
Chandler, Lisa Lucarelli
; …
- In:
Journal of medical marketing : device, diagnostic and …
11
(
2011
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10009235942
Saved in:
28
The effect of placement and modality on the recall of information from pharmaceutical web sites
Davis, Joel J.
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
2
,
pp. 99-114
Persistent link: https://www.econbiz.de/10003979194
Saved in:
29
Perceptions of direct-to-consumer prescription drug advertising among advanced practice nurses
Mackert, Michael
;
Eastin, Matthew S.
;
Ball, Jennifer G.
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
4
,
pp. 352-365
Persistent link: https://www.econbiz.de/10008749278
Saved in:
30
The challenge of Google Sidewiki for pharmaceutical marketers
Davis, Joel J.
- In:
Journal of medical marketing : device, diagnostic and …
10
(
2010
)
4
,
pp. 323-331
Persistent link: https://www.econbiz.de/10008749292
Saved in:
31
The Portuguese pharmaceutical market in the near future : a time series exploration approach
Baptista, Maria Helena Miranda Flores
;
Mendes, Jorge M.
- In:
Journal of medical marketing : device, diagnostic and …
9
(
2009
)
4
,
pp. 329-341
Persistent link: https://www.econbiz.de/10003921522
Saved in:
32
Adalat : a lifecycle managed
Kvesik, Dennis Z.
- In:
Journal of medical marketing : device, diagnostic and …
9
(
2009
)
3
,
pp. 187-200
Persistent link: https://www.econbiz.de/10003893203
Saved in:
33
Network connectedness of pharmaceutical sales rep (FLE)-physician dyad and physician prescription behaviour : a conceptual model
Singh, Ramendra
- In:
Journal of medical marketing : device, diagnostic and …
8
(
2008
)
3
,
pp. 257-268
Persistent link: https://www.econbiz.de/10003872256
Saved in:
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