//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of vacation marketing : an international journal"
~isPartOf:"Harvard business review : HBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Segmentierung von Konsumenten"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Target group
28
Zielgruppe
28
Tourism marketing
7
Tourismusmarketing
7
Business model
6
Geschäftsmodell
6
Holiday behaviour
6
Low income
6
Niedrigeinkommen
6
Urlaubsverhalten
6
Multinationales Unternehmen
5
Transnational corporation
5
USA
5
United States
5
Elderly people
4
Market segmentation
4
Marktsegmentierung
4
Tourism
4
Tourismus
4
Ältere Menschen
4
Cluster analysis
3
Clusteranalyse
3
Emerging economies
3
Marketing management
3
Marketingmanagement
3
Schwellenländer
3
Beziehungsmarketing
2
Brand management
2
Competitive advantage
2
Consumer behaviour
2
Developing countries
2
Entwicklungsländer
2
International tourism
2
Internationaler Tourismus
2
Konsumentenverhalten
2
Markenführung
2
Relationship marketing
2
Schweiz
2
Switzerland
2
Wettbewerbsvorteil
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
28
Type of publication (narrower categories)
All
Article in journal
28
Aufsatz in Zeitschrift
28
Case study
3
Fallstudie
3
Language
All
English
28
Author
All
Laesser, Christian
2
Simanis, Erik
2
Achana, Francis T.
1
Agiomirgianakis, George M.
1
Andriotis, Konstantinos
1
Avery, Jill
1
Beritelli, Pietro
1
Bever, Derek van
1
Bieger, Thomas
1
Boksberger, Philipp E.
1
Carlotti, Steve
1
Christensen, Clayton M.
1
Dalsace, Frédéric
1
Duboff, Robert
1
Duke, Duncan
1
Eyring, Matthew J.
1
Fairchild, Gregory
1
Faivre-Tavignot, Bénédicte
1
Fournier, Susan
1
Gadiesh, Orit
1
Graumann, Conny
1
Greibrokk, Jørund
1
Hines, Kjell
1
Holt, Douglas B.
1
Horst, Peter
1
Jang, Soocheong
1
Johnson, Mark W.
1
Karamchandani, Ashish
1
Komppula, Raija
1
Kubzansky, Mike
1
Kumar, Nirmalya
1
Lalwani, Nishant
1
Laukkanen, Tommi
1
Leemon, Daniel
1
Lehto, Xinran Y.
1
Leung, Philip
1
London, Ted
1
Magids, Scott
1
Mansour, Mourad
1
Mehmetoglu, Mehmet
1
more ...
less ...
Published in...
All
Journal of vacation marketing : an international journal
Harvard business review : HBR
Young consumers : insight and ideas for responsible marketers
60
Journal of advertising research
34
SpringerLink / Bücher
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
The silver market phenomenon : business opportunities in an era of demographic change
21
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Journal of retailing and consumer services
17
Research
17
The journal of consumer marketing
17
Journal of business research : JBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Springer eBook Collection
16
Health marketing quarterly
15
Journal of fashion marketing and management
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
Journal of marketing communications
11
European journal of marketing : EJM
10
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of hospitality management
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of advertising : the review of marketing communications
8
International journal of nonprofit and voluntary sector marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of financial services marketing : JFSM
8
more ...
less ...
Source
All
ECONIS (ZBW)
28
Showing
1
-
28
of
28
Sort
Relevance
Date (newest first)
Date (oldest first)
1
To segment or not? : that is the question
Tkaczynski, Aaron
;
Rundle-Thiele, Sharyn R.
;
Prebensen, …
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
1
,
pp. 16-28
Persistent link: https://www.econbiz.de/10011875974
Saved in:
2
Africa's new generation of innovators
Christensen, Clayton M.
;
Ojomo, Efosa
;
Bever, Derek van
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 128-136
Persistent link: https://www.econbiz.de/10011632696
Saved in:
3
Branding in the age of social media
Holt, Douglas B.
- In:
Harvard business review : HBR
94
(
2016
)
3
,
pp. 40-50
Persistent link: https://www.econbiz.de/10011453013
Saved in:
4
Reaching the rich world’s poorest consumers
Yunus, Muhammad
;
Dalsace, Frédéric
;
Menascé, David
; …
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 46-53
Persistent link: https://www.econbiz.de/10010504034
Saved in:
5
Target markets as working archetypes : classifying consumers at Tourism New Zealand
Weaver, Adam
- In:
Journal of vacation marketing : an international journal
21
(
2015
)
2
,
pp. 163-174
Persistent link: https://www.econbiz.de/10011305743
Saved in:
6
Should you sell that product?
Fairchild, Gregory
- In:
Harvard business review : HBR
93
(
2015
)
1/2
,
pp. 113-117
Persistent link: https://www.econbiz.de/10010479327
Saved in:
7
The new science of customer emotions
Magids, Scott
;
Zorfas, Alan
;
Leemon, Daniel
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 66-76
Persistent link: https://www.econbiz.de/10011399707
Saved in:
8
Don’t let big data bury your brand
Horst, Peter
;
Duboff, Robert
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 78-86
Persistent link: https://www.econbiz.de/10011399712
Saved in:
9
Profits at the bottom of the pyramid
Simanis, Erik
;
Duke, Duncan
- In:
Harvard business review : HBR
92
(
2014
)
10
,
pp. 86-93
Persistent link: https://www.econbiz.de/10010417522
Saved in:
10
Segmenting the senior tourism market in Ireland based on travel motivations
Ward, Aisling
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
3
,
pp. 267-277
Persistent link: https://www.econbiz.de/10010390873
Saved in:
11
Activity-based segmentation of the outbound leisure tourism market of Saudi Arabia
Mumuni, Alhassan G.
;
Mansour, Mourad
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
3
,
pp. 239-252
Persistent link: https://www.econbiz.de/10010390878
Saved in:
12
Make your best customers even better
Yoon, Eddie
;
Carlotti, Steve
;
Moore, Dennis
- In:
Harvard business review : HBR
92
(
2014
)
3
,
pp. 23-25
Persistent link: https://www.econbiz.de/10010339569
Saved in:
13
Unlock the mysteries of your customer relationships
Avery, Jill
;
Fournier, Susan
;
Wittenbraker, John
- In:
Harvard business review : HBR
92
(
2014
)
7/8
,
pp. 72-81
Persistent link: https://www.econbiz.de/10010382008
Saved in:
14
Diaspora marketing
Kumar, Nirmalya
;
Steenkamp, Jan-Benedict E. M.
- In:
Harvard business review : HBR
91
(
2013
)
10
,
pp. 127-131
Persistent link: https://www.econbiz.de/10010128890
Saved in:
15
Reality check at the bottom of the pyramid
Simanis, Erik
- In:
Harvard business review : HBR
90
(
2012
)
6
,
pp. 120-125
Persistent link: https://www.econbiz.de/10009554391
Saved in:
16
New business models in emerging markets
Eyring, Matthew J.
;
Johnson, Mark W.
;
Nair, Hari
- In:
Harvard business review : HBR
89
(
2011
)
1/2
,
pp. 88-95
Persistent link: https://www.econbiz.de/10008823006
Saved in:
17
Is the bottom of the pyramid really for you?
Karamchandani, Ashish
;
Kubzansky, Mike
;
Lalwani, Nishant
- In:
Harvard business review : HBR
89
(
2011
)
3
,
pp. 107-111
Persistent link: https://www.econbiz.de/10008904854
Saved in:
18
Benefit segmentation of potential wellbeing tourists
Pesonen, Juho
;
Laukkanen, Tommi
;
Komppula, Raija
- In:
Journal of vacation marketing : an international journal
17
(
2011
)
4
,
pp. 303-314
Persistent link: https://www.econbiz.de/10009380738
Saved in:
19
The relationship between personal values and tourism behaviour : a segmentation approach
Mehmetoglu, Mehmet
;
Hines, Kjell
;
Graumann, Conny
; …
- In:
Journal of vacation marketing : an international journal
16
(
2010
)
1
,
pp. 17-27
Persistent link: https://www.econbiz.de/10003944887
Saved in:
20
Segmenting special interest visitors to a destination region based on the volume of their expenditures: an application to rail-trail users
Spencer, Daniel M.
- In:
Journal of vacation marketing : an international journal
16
(
2010
)
2
,
pp. 83-95
Persistent link: https://www.econbiz.de/10003975359
Saved in:
21
How information foraging styles relate to tourism demographics and behaviours
Murphy, Jamie
;
Olaru, Doina
- In:
Journal of vacation marketing : an international journal
15
(
2009
)
4
,
pp. 299-309
Persistent link: https://www.econbiz.de/10003905403
Saved in:
22
Segmentation of the senior travel market by the means of travel motivations
Boksberger, Philipp E.
;
Laesser, Christian
- In:
Journal of vacation marketing : an international journal
15
(
2009
)
4
,
pp. 311-322
Persistent link: https://www.econbiz.de/10003905410
Saved in:
23
Solo travel : explorative insights from a mature market (Switzerland)
Laesser, Christian
;
Beritelli, Pietro
;
Bieger, Thomas
- In:
Journal of vacation marketing : an international journal
15
(
2009
)
3
,
pp. 217-227
Persistent link: https://www.econbiz.de/10003874728
Saved in:
24
Making better investments at the base of the pyramid
London, Ted
- In:
Harvard business review : HBR
87
(
2009
)
5
,
pp. 106-113
Persistent link: https://www.econbiz.de/10003847462
Saved in:
25
The sure thing that flopped
Zaltman, Gerald
;
Zaltman, Lindsay
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 29-32
Persistent link: https://www.econbiz.de/10003735999
Saved in:
26
Measuring tourist satisfaction : a factor-cluster segmentation approach
Andriotis, Konstantinos
;
Agiomirgianakis, George M.
; …
- In:
Journal of vacation marketing : an international journal
14
(
2008
)
3
,
pp. 221-235
Persistent link: https://www.econbiz.de/10003745604
Saved in:
27
Exploring tourism experience sought : a cohort comparison of Baby Boomers and the Silent Generation
Lehto, Xinran Y.
;
Jang, Soocheong
;
Achana, Francis T.
; …
- In:
Journal of vacation marketing : an international journal
14
(
2008
)
3
,
pp. 237-252
Persistent link: https://www.econbiz.de/10003745605
Saved in:
28
The battle for China's good-enough market
Gadiesh, Orit
;
Leung, Philip
;
Vestring, Till
- In:
Harvard business review : HBR
85
(
2007
)
9
,
pp. 80-89
Persistent link: https://www.econbiz.de/10003535314
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->