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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of food products marketing"
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Search: subject_exact:"Segmentierung von Märkten"
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Market segmentation
20
Marktsegmentierung
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European journal of marketing : EJM
Journal of food products marketing
Journal of retailing and consumer services
31
NBER working paper series
23
Tourism management : research, policies, practice
23
Journal of travel and tourism marketing
20
Journal of strategic marketing
19
SpringerLink / Bücher
19
Working paper / National Bureau of Economic Research, Inc.
19
Discussion paper / Centre for Economic Policy Research
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
Journal of business research : JBR
17
Marketing intelligence & planning
17
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Journal of targeting, measurement and analysis for marketing
15
Journal of vacation marketing : an international journal
15
Tourism analysis : an interdisciplinary tourism & hospitality journal
15
European journal of operational research : EJOR
14
Journal of revenue and pricing management
14
NBER Working Paper
14
CESifo working papers
12
Gabler Edition Wissenschaft
12
Tourism economics : the business and finance of tourism and recreation
12
International journal of contemporary hospitality management
11
International journal of hospitality management
11
Segmentation in social marketing : process, methods and application
11
The journal of consumer marketing
11
Discussion papers / CEPR
10
Faculty & research / Insead : working paper series
10
International journal of industrial organization
10
International journal of retail & distribution management
10
Journal of banking & finance
10
Journal of marketing management : MM
10
The international review of retail, distribution and consumer research
10
Asia Pacific journal of marketing and logistics
9
Discussion paper / Tinbergen Institute
9
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of financial economics
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of hospitality marketing & management
9
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ECONIS (ZBW)
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1
Understanding local food consumers : theory of planned behavior and segmentation approach
Kumar, Archana
;
Smith, Sylvia
- In:
Journal of food products marketing
24
(
2018
)
2
,
pp. 196-215
Persistent link: https://www.econbiz.de/10011880242
Saved in:
2
Helping you to waste less? : consumer acceptance of food marketing offers targeted to food-related lifestyle segments of consumers
Aschemann-Witzel, Jessica
- In:
Journal of food products marketing
24
(
2018
)
5
,
pp. 522-538
Persistent link: https://www.econbiz.de/10011964724
Saved in:
3
Domain-specific market segmentation using a latent class mixture modelling approach and wine-related lifestyle (WRL) algorithm
Bruwer, Johan
;
Li, Elton
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1552-1576
Persistent link: https://www.econbiz.de/10011755184
Saved in:
4
Segmenting and profiling the chocolate consumer : an emerging market perspective
Sondhi, Neena
;
Chawla, Deepak
- In:
Journal of food products marketing
23
(
2017
)
2
,
pp. 123-143
Persistent link: https://www.econbiz.de/10011708107
Saved in:
5
Segmentation of German consumers based on perceived dimensions of luxury food
Hartmann, Laura
;
Nitzko, Sina
;
Spiller, Achim
- In:
Journal of food products marketing
23
(
2017
)
7
,
pp. 733-768
Persistent link: https://www.econbiz.de/10011799754
Saved in:
6
Consumers' pre-launch awareness and preference on movie sales
Moon, Sangkil
;
Kim, Junhee
;
Bayus, Barry L.
;
Yi, Youjae
- In:
European journal of marketing : EJM
50
(
2016
)
5/6
,
pp. 1024-1046
Persistent link: https://www.econbiz.de/10011529759
Saved in:
7
A resource-advantage theory typology of strategic segmentation
Thoeni, Andrew T.
;
Marshall, Greg W.
;
Campbell, Stacy M.
- In:
European journal of marketing : EJM
50
(
2016
)
12
,
pp. 2192-2215
Persistent link: https://www.econbiz.de/10011629356
Saved in:
8
The potential market for GM rice with health benefits in a Chinese high-risk region
Steur, Hans de
;
Liqun, Ge
;
Van Der Straeten, Dominique
; …
- In:
Journal of food products marketing
21
(
2015
)
3
,
pp. 231-243
Persistent link: https://www.econbiz.de/10011432179
Saved in:
9
Segmenting consumers' reasons for and against ethical consumption
Burke, Paul F.
;
Eckert, Christine
;
Davis, Stacey
- In:
European journal of marketing : EJM
48
(
2014
)
11/12
,
pp. 2237-2261
Persistent link: https://www.econbiz.de/10010462711
Saved in:
10
Functional foods and the young
Marina, Tomić
;
Marija, Cerjak
;
Ida, Rupčić
- In:
Journal of food products marketing
20
(
2014
)
5
,
pp. 441-451
Persistent link: https://www.econbiz.de/10010465716
Saved in:
11
International market segmentation : economics, national culture and time
Budeva, Desislava G.
;
Mullen, Michael R.
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1209-1238
Persistent link: https://www.econbiz.de/10010414806
Saved in:
12
Segmenting consumer reactions to social network marketing
Campbell, Colin
;
Ferraro, Carla
;
Sands, Sean
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
Saved in:
13
Does the duplication of viewing law apply to radio listening?
Lees, Garvin
;
Wright, Malcolm
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 674-685
Persistent link: https://www.econbiz.de/10009732999
Saved in:
14
External validity of market segmentation methods : a study of buyers of prestige cosmetic brands
Kim, Taehyun
;
Lee, Hoonyoung
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 153-169
Persistent link: https://www.econbiz.de/10009007625
Saved in:
15
Wine market segmentation in continental Croatia
Kalazić, Zorislav
;
Šimic, Mirna Leko
;
Horvat, Jasna
- In:
Journal of food products marketing
16
(
2010
)
3
,
pp. 325-335
Persistent link: https://www.econbiz.de/10008648948
Saved in:
16
Psychographic segmentation of the Zagreb apple market
Kovačić, Damir
;
Cerjak, Marija
;
Markovina, Jerko
; …
- In:
Journal of food products marketing
16
(
2010
)
3
,
pp. 293-308
Persistent link: https://www.econbiz.de/10008648950
Saved in:
17
Decision-based voter segmentation : an application for campaign message development
Phillips, Joan M.
;
Reynolds, Thomas J.
;
Reynolds, Kate
- In:
European journal of marketing : EJM
44
(
2010
)
3/4
,
pp. 310-330
Persistent link: https://www.econbiz.de/10008650077
Saved in:
18
Segmentation in social marketing : insights from the European Union's multi-country, antismoking campaign
Walsh, Gianfranco
;
Hassan, Louise M.
;
Shiu, Edward
; …
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1140-1164
Persistent link: https://www.econbiz.de/10008650635
Saved in:
19
Twisting tradition : consumers' behavior toward alternative closures
Barber, Nelson A.
;
Taylor, D. Christopher
;
Dodd, Tim H.
- In:
Journal of food products marketing
15
(
2009
)
1
,
pp. 80-103
Persistent link: https://www.econbiz.de/10003831209
Saved in:
20
Cross-national segmentation : an application to the NAFTA airline passenger market
Bruning, Edward R.
;
Hu, Michael Y.
;
Hao, Wei Andrew
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1498-1522
Persistent link: https://www.econbiz.de/10009525780
Saved in:
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