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~isPartOf:"Journal of business research : JBR"
~subject:"Profitability"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Segmentierung von Märkten"
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Profitability
Konsumentenverhalten
Market segmentation
17
Marktsegmentierung
17
Consumer behaviour
9
Segmentation
4
China
2
Cross-cultural relations
2
Cultural identity
2
Customer segmentation
2
Data quality
2
Datenqualität
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Interkulturelle Beziehungen
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2001-2006
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Acculturation
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Airbnb
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Beziehungsmarketing
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Floh, Arne
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Namin, Aidin
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Newlands, Gemma
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Orquin, Jacob Lund
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Petrescu, Maria
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Pullig, Chris
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Qu, Hailin
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Journal of business research : JBR
Journal of retailing and consumer services
26
Marketing intelligence & planning
10
The international review of retail, distribution and consumer research
10
International journal of retail & distribution management
9
Journal of food products marketing
7
Journal of targeting, measurement and analysis for marketing
7
International journal of hospitality management
6
International journal of wine business research
6
International journal of wine business research : IJWBR
6
Journal of travel and tourism marketing
6
Young consumers : insight and ideas for responsible marketers
6
Asia Pacific journal of marketing and logistics
5
European journal of marketing : EJM
5
European journal of operational research : EJOR
5
Food policy : economics planning and politics of food and agriculture
5
Gabler Edition Wissenschaft
5
International journal of consumer studies
5
International journal of contemporary hospitality management
5
Journal of customer behaviour
5
Journal of hospitality marketing & management
5
Journal of international consumer marketing
5
The journal of consumer marketing
5
Europäische Hochschulschriften / 5
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Psychology & marketing
4
Technological forecasting & social change : an international journal
4
The IUP journal of marketing management : IJMM
4
Tourism management : research, policies, practice
4
Australasian marketing journal
3
Central European business review : CEBR
3
Electronic commerce research
3
International journal of event and festival management
3
International journal of production research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of sport management and marketing : IJSMM
3
International marketing review
3
Journal of air transport management
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
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ECONIS (ZBW)
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1
Technology within cultures : segmenting the wired consumers in Canada, France, and the USA
Petrescu, Maria
;
Namin, Aidin
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014304139
Saved in:
2
The heterogeneity of shoppers’ supermarket behaviors based on the use of carrying equipment
Larsen, Nils Magne
;
Valdimar Sigurdsson
;
Breivik, Jørgen
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 390-400
Persistent link: https://www.econbiz.de/10012175404
Saved in:
3
Reassessing positive dispositions for the consumption of products and services with different cultural meanings : a motivational perspective
Galalae, Cristina
;
Kipnis, Eva
;
Demangeot, Catherine
- In:
Journal of business research : JBR
115
(
2020
),
pp. 160-173
Persistent link: https://www.econbiz.de/10012271059
Saved in:
4
Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
5
Consumer segmentation within the sharing economy : the case of Airbnb
Lutz, Christoph
;
Newlands, Gemma
- In:
Journal of business research : JBR
88
(
2018
),
pp. 187-196
Persistent link: https://www.econbiz.de/10011869699
Saved in:
6
The four faces of the Hispanic consumer : an acculturation-based segmentation
Alvarez, Cecilia M. O.
;
Dickson, Peter R.
;
Hunter, Gary K.
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 108-115
Persistent link: https://www.econbiz.de/10010237663
Saved in:
7
Customer segmentation using unobserved heterogeneity in the perceived-value-loyalty-intentions link
Floh, Arne
;
Zauner, Alexander
;
Koller, Monika
;
Rusch, Thomas
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 974-982
Persistent link: https://www.econbiz.de/10010364065
Saved in:
8
Dual effect-based market segmentation and price optimization
Theysohn, Sven
;
Klein, Kristina
;
Völckner, Franziska
; …
- In:
Journal of business research : JBR
66
(
2013
)
4
,
pp. 480-488
Persistent link: https://www.econbiz.de/10009724777
Saved in:
9
Dynamic efficiency assessment of the Chinese hotel industry
Huang, Yinghua
;
Mesak, Hani I.
;
Hsu, Maxwell K.
;
Qu, Hailin
- In:
Journal of business research : JBR
65
(
2012
)
1
,
pp. 59-67
Persistent link: https://www.econbiz.de/10009549721
Saved in:
10
Global marketing segmentation usefulness in the sportswear industry
Ko, Eunju
;
Taylor, Charles Robert
;
Sung, Heewon
;
Lee, …
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1565-1575
Persistent link: https://www.econbiz.de/10009681927
Saved in:
11
Stability of membership in market segments indentified with a disaggregate consumption model
Farley, John U.
;
Lehmann, Donald R.
;
Winer, Russell S.
- In:
Journal of business research : JBR
15
(
1987
)
4
,
pp. 313-328
Persistent link: https://www.econbiz.de/10003545007
Saved in:
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