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~type_genre:"Graue Literatur"
~type_genre:"Article in journal"
~subject:"Marketing theory"
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Marketing theory
Verkauf
1,553
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638
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220
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2
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2
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2
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1
Rethinking "marketing as applied economics"
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
4
,
pp. 643-665
Persistent link: https://www.econbiz.de/10013435588
Saved in:
2
Writing telepathy back into marketing theory
Tadajewski, Mark
- In:
Marketing theory
22
(
2022
)
3
,
pp. 421-443
Persistent link: https://www.econbiz.de/10013388910
Saved in:
3
The pseudoscientist "priest" : religiously selling nanotechnology
Dean, Andrew Kristoffer
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
15/16
,
pp. 1550-1572
Persistent link: https://www.econbiz.de/10012802290
Saved in:
4
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
Saved in:
5
The role of salespeople in value co-creation and its impact on sales performance
Alnakhli, Hayam
;
Inyang, Aniefre Eddie
;
Itani, Omar S.
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 347-367
Persistent link: https://www.econbiz.de/10012802196
Saved in:
6
Converging on a new theoretical foundation for selling
Hartmann, Nathaniel N.
;
Wieland, Heiko
;
Vargo, Stephen L.
- In:
Journal of marketing
82
(
2018
)
2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10011810242
Saved in:
7
Drivers of sales performance : a contemporary meta-analysis
Verbeke, Willem J. M. I.
(
contributor
); …
-
2010
Persistent link: https://www.econbiz.de/10008665020
Saved in:
8
When intelligence is (dys)functional for achieving sales performance
Verbeke, Willem J. M. I.
;
Belschak, Frank
;
Bakker, Arnold B.
-
2008
Persistent link: https://www.econbiz.de/10003721550
Saved in:
9
Marketing education and acculturation in the early twentieth century : evidence from Polish language texts on selling and salesmanship
Witkowski, Terrence H.
- In:
Journal of historical research in marketing
4
(
2012
)
1
,
pp. 97-128
Persistent link: https://www.econbiz.de/10009506455
Saved in:
10
Navigating difficult waters: publishing trends and scholarship in sales research
Plouffe, Christopher R.
;
Williams, Brian C.
;
Wachner, Trent
- In:
The journal of personal selling & sales management : JPSSM
28
(
2008
)
1
,
pp. 79-92
Persistent link: https://www.econbiz.de/10003735643
Saved in:
11
When intelligence is (dys)functional for achieving sales performance
Verbeke, Willem J. M. I.
;
Belschak, Frank
;
Bakker, Arnold B.
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 44-57
Persistent link: https://www.econbiz.de/10003746962
Saved in:
12
"Marketing theory and applications" ; 2003=Vol. 14
Henderson, Geraldine Rosa
(
contributor
); …
-
2003
Persistent link: https://www.econbiz.de/10001752829
Saved in:
13
"Marketing theory and applications" ; 1998=Vol. 9
Grewal, Dhruv
(
contributor
);
Pechmann, Connie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000680701
Saved in:
14
"Marketing theory and applications" ; 1997=Vol. 8
LeClair, Debbie Thorne
(
contributor
); …
-
1997
Persistent link: https://www.econbiz.de/10000680695
Saved in:
15
Commodity bundling for competitive advantage : strategic implications
Lawless, Michael W.
- In:
Journal of management studies : JMS
28
(
1991
)
3
,
pp. 267-280
Persistent link: https://www.econbiz.de/10001118613
Saved in:
16
"Marketing theory and applications" : ... AMA Winter Educators' Conference
1990
Persistent link: https://www.econbiz.de/10000412095
Saved in:
17
Marketing theory and applications
American Marketing Association
-
Chicago, Ill. : American Marketing Association
-
1-
Persistent link: https://www.econbiz.de/10012385980
Saved in:
18
Space management support systems : from ShARP to MESs?
Bultez, Alain V.
-
1989
Persistent link: https://www.econbiz.de/10000781600
Saved in:
19
Clarifying ShARP misconceptions of space allocation objectives
Bultez, Alain V.
-
1989
Persistent link: https://www.econbiz.de/10000781604
Saved in:
20
Enhancing knowledge development in marketing
Bloom, Paul N.
(
contributor
)
-
1989
Persistent link: https://www.econbiz.de/10000810623
Saved in:
21
ShARP II [two] : asymmetric cannibalism between substitute items listed by retailers
Bultez, Alain V.
(
contributor
)
-
1988
Persistent link: https://www.econbiz.de/10000776592
Saved in:
22
Evolutionary approaches to effective selling
Schurr, Paul H.
- In:
Advances in business marketing : a research annual
2
(
1987
),
pp. 55-80
Persistent link: https://www.econbiz.de/10001089403
Saved in:
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