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Social Marketing
37
Social marketing
37
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15
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8
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8
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Youth
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Journal of business research : JBR
Journal of Social Marketing
92
Journal of social marketing : JSOCM
44
Apas Papers
42
International review on public and non-profit marketing
39
Journal of nonprofit & public sector marketing
34
Health marketing quarterly
33
Journal of marketing management : MM
32
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Social marketing and behaviour change : models, theory and applications
15
Australasian marketing journal
14
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Social marketing for public health : global trends and success stories
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Macro-social marketing insights : systems thinking for wicked problems
13
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
European Journal of Marketing
10
International Review on Public and Nonprofit Marketing
10
SpringerLink / Bücher
10
Strategic Direction
10
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Journal of macromarketing
8
Europäische Hochschulschriften / 5
7
Journal of business ethics : JOBE
7
Journal of consumer behaviour : an international research review
7
Journal of marketing communications
7
Marketing Intelligence & Planning
7
NBER Working Paper
7
NBER working paper series
7
The Sage library in marketing
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The journal of services marketing
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ECONIS (ZBW)
37
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1
What becomes sacred to the consumer : implications for marketers
Schindler, Robert M.
;
Minton, Elizabeth A.
- In:
Journal of business research : JBR
151
(
2022
),
pp. 355-365
Persistent link: https://www.econbiz.de/10013459811
Saved in:
2
Promoting consumer well-being : examining emotion regulation strategies in social advertising messages
Kemp, Elyria
;
Cowart, Kelly
;
Bui, M̃y
- In:
Journal of business research : JBR
112
(
2020
),
pp. 200-209
Persistent link: https://www.econbiz.de/10012230577
Saved in:
3
Designing gamified apps for sustainable consumption : a field study
Mulcahy, Rory
;
Russell-Bennett, Rebekah
;
Iacobucci, Dawn
- In:
Journal of business research : JBR
106
(
2020
),
pp. 377-387
Persistent link: https://www.econbiz.de/10012158382
Saved in:
4
Intrinsic versus extrinsic goals : the role of self-construal in understanding consumer response to goal framing in social marketing
Lee, Seungae
;
Pounders, Kathrynn R.
- In:
Journal of business research : JBR
94
(
2019
),
pp. 99-112
Persistent link: https://www.econbiz.de/10011947323
Saved in:
5
Looking beyond traditional measures of advertising impact : using neuroscientific methods to evaluate social marketing messages
Gountas, John
;
Gountas, Sandra
;
Ciorciari, Joseph
; …
- In:
Journal of business research : JBR
105
(
2019
),
pp. 121-135
Persistent link: https://www.econbiz.de/10012128491
Saved in:
6
It is easy to do the right thing : avoiding the backfiring effects of advertisements that blame consumers for waste
Birau, Mia M.
;
Faure, Corinne
- In:
Journal of business research : JBR
87
(
2018
),
pp. 102-117
Persistent link: https://www.econbiz.de/10011866556
Saved in:
7
Empirically testing the concept of value-in-behavior and its relevance for social marketing
Gordon, Ross
;
Dibb, Sally
;
Magee, Christopher
;
Cooper, Paul
- In:
Journal of business research : JBR
82
(
2018
),
pp. 56-67
Persistent link: https://www.econbiz.de/10011771757
Saved in:
8
Changing the influence of portion size on consumer behavior via imagined consumption
Petit, Olivia
;
Spence, Charles
;
Woods, Andy T.
;
Cheok, …
- In:
Journal of business research : JBR
75
(
2017
),
pp. 240-248
Persistent link: https://www.econbiz.de/10011699873
Saved in:
9
Transforming beyond self : fluidity of parent identity in family decision-making
Parkinson, Joy
;
Gallegos, Danielle
;
Russell-Bennett, Rebekah
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 110-119
Persistent link: https://www.econbiz.de/10011417116
Saved in:
10
Creating firm, customer, and societal value : toward a theory of positive marketing
Gopaldas, Ahir
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2446-2451
Persistent link: https://www.econbiz.de/10011399497
Saved in:
11
Minimizing alcohol harm : a systematic social marketing review (2000 - 2014)
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
;
Pang, Bo
; …
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2214-2222
Persistent link: https://www.econbiz.de/10011373087
Saved in:
12
I'm not a smoker : constructing protected prototypes for risk behavior
Scott, Kristin A.
;
Mason, Marlys J.
;
Mason, James D.
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2198-2206
Persistent link: https://www.econbiz.de/10011373089
Saved in:
13
Maintaining or changing a drinking behavior? : GOKA's short-term outcomes
Rundle-Thiele, Sharyn
;
Schuster, Lisa
;
Dietrich, Timo
; …
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10011373098
Saved in:
14
Friends or foes : group influence effects on moderate drinking behaviors
Previte, Josephine
;
Fry, Marie-Louise
;
Drennan, Judy
; …
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2146-2154
Persistent link: https://www.econbiz.de/10011373100
Saved in:
15
The nature and framing of gambling consequences in advertising
Orazi, Davide C.
;
Lei, Jing
;
Bove, Liliana L.
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2049-2056
Persistent link: https://www.econbiz.de/10011373171
Saved in:
16
Multiple Ps′ effects on gambling, drinking and smoking : advancing theory and evidence
Prentice, Catherine
;
Cotte, June
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2045-2048
Persistent link: https://www.econbiz.de/10011373175
Saved in:
17
Implications of fast food restaurant concentration for preschool-aged childhood obesity
Newman, Christopher L.
;
Howlett, Elizabeth
;
Burton, Scot
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1573-1580
Persistent link: https://www.econbiz.de/10010379262
Saved in:
18
Advancing a participatory approach for youth risk behavior : foundations, distinctions, and research directions
Mason, Marlys J.
;
Tanner, John F.
;
Piacentini, Maria
; …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1235-1241
Persistent link: https://www.econbiz.de/10009756074
Saved in:
19
Conceptualizing a transformative research agenda
Crockett, David
;
Downey, Hilary
;
Firat, A. Fuat
; …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1171-1178
Persistent link: https://www.econbiz.de/10009756092
Saved in:
20
Introduction to the special issue on transformative consumer research : developing theory to mobilize efforts that improve consumer and societal well-being
Davis, Brennan
;
Pechmann, Cornelia
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1168-1170
Persistent link: https://www.econbiz.de/10009756093
Saved in:
21
Plain packaging and public health : the case of tobacco
Gallopel-Morvan, Karine
;
Gabriel, Patrick
;
Le Gall-Ely, …
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 133-136
Persistent link: https://www.econbiz.de/10009720376
Saved in:
22
The use of visual warnings in social marketing : the case of tobacco
Gallopel-Morvan, Karine
;
Gabriel, Patrick
;
Le Gall-Ely, …
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 7-11
Persistent link: https://www.econbiz.de/10008806370
Saved in:
23
Rethinking the boundaries of social marketing : activism or advertising?
Wymer, Walter
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 99-103
Persistent link: https://www.econbiz.de/10003954603
Saved in:
24
Refuting fear in heuristics and in recycling promotion
Meneses, Gonzalo Díaz
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 104-110
Persistent link: https://www.econbiz.de/10003954631
Saved in:
25
Leaving home : food choice behavior of young German adults
Harker, Debra
;
Sharma, Bishnu
;
Harker, Michael
; …
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 111-115
Persistent link: https://www.econbiz.de/10003954637
Saved in:
26
Race and attitude formation in HIV/Aids fear advertising
Terblanche-Smit, Marlize
;
Terblanche, Nic S.
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 121-125
Persistent link: https://www.econbiz.de/10003954642
Saved in:
27
Developing pandemic communication strategies : preparation without panic
Jones, Sandra C.
;
Waters, Louise
;
Holland, Omnia
; …
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 126-132
Persistent link: https://www.econbiz.de/10003954643
Saved in:
28
Investigating social marketing sponsorships : terminology, stakeholders, and objectives
Madill, Judith J.
;
O'Reilly, Norm
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 133-139
Persistent link: https://www.econbiz.de/10003954658
Saved in:
29
Fear, guilt, and shame appeals in social marketing
Brennan, Linda
;
Binney, Wayne
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 140-146
Persistent link: https://www.econbiz.de/10003954661
Saved in:
30
Redefining social marketing with contemporary commercial marketing definitions
Dann, Stephen
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 147-153
Persistent link: https://www.econbiz.de/10003954664
Saved in:
31
Comparing adolescent-focused obesity prevention and reduction messages
Dooley, Jennifer Allyson
;
Deshpande, Sameer
;
Adair, Carol E.
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 154-160
Persistent link: https://www.econbiz.de/10003954667
Saved in:
32
Tobacco smoking's changing trajectory in Australia
De Meyrick, Julian
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 161-165
Persistent link: https://www.econbiz.de/10003954670
Saved in:
33
Using social marketing to enhance hotel reuse programs
Shang, Jingzhi
;
Basil, Debra Z.
;
Wymer, Walter
- In:
Journal of business research : JBR
63
(
2010
)
2
,
pp. 166-172
Persistent link: https://www.econbiz.de/10003954673
Saved in:
34
Special issue: Social marketing
Wymer, Walter
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10009237740
Saved in:
35
Social marketing : a pathway to consumption reduction?
Peattie, Kenneth J.
;
Peattie, Sue
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 260-268
Persistent link: https://www.econbiz.de/10003810570
Saved in:
36
Managing anti-consumption in an excessive drinking culture
Piacentini, Maria
;
Banister, Emma N.
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 279-288
Persistent link: https://www.econbiz.de/10003810572
Saved in:
37
Development of a scale to measure skepticism of social advertising among adolescents
Thakor, Mrugank V.
;
Goneau-Lessard, Karine
- In:
Journal of business research : JBR
62
(
2009
)
12
,
pp. 1342-1349
Persistent link: https://www.econbiz.de/10003900792
Saved in:
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