Bogueva, Diana; Marinova, Dora; Raphaely, Talia - In: Asia Pacific Journal of Marketing and Logistics 29 (2017) 3, pp. 477-500
Purpose The purpose of this paper is to explore reasons behind meat consumption. It aims to find out what motivates meat consumers and explore the opportunities of social marketing to counteract negative environmental and health trends. Design/methodology/approach An exploratory Australian...