//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of macromarketing : examining the interactions among markets, marketing, and society"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Social marketing"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Social Marketing
29
Social marketing
29
social marketing
9
macromarketing
7
Consumer behaviour
5
Konsumentenverhalten
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Social change
4
Sozialer Wandel
4
Advertising
3
Behaviour change
3
Gesundheit
3
Gesundheitspolitik
3
Gesundheitsvorsorge
3
Großbritannien
3
Health
3
Health policy
3
Jugendliche
3
Preventive care
3
Social values
3
Soziale Werte
3
Structural equation model
3
Strukturgleichungsmodell
3
United Kingdom
3
Werbung
3
Youth
3
ethics
3
obesity
3
AIDS
2
Betriebliche Wertschöpfung
2
Body weight
2
Business ethics
2
Eating habit
2
Ernährungsverhalten
2
Gesundheitswesen
2
Health care system
2
Körpergewicht
2
Marketing theory
2
Marketingtheorie
2
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
29
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
30
Aufsatz in Zeitschrift
30
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
30
Author
All
Previte, Josephine
4
Brace-Govan, Jan
3
Gurrieri, Lauren
3
Dibb, Sally
2
Gordon, Ross
2
Gould, Stephen J.
2
Holme, Ingrid
2
Kennedy, Ann-Marie
2
Semaan, Rania W.
2
Andrews, J. Craig
1
Ballantine, Paul W.
1
Barnhart, Michelle
1
Barrie, Lance
1
Barrutia, José M.
1
Bengry-Howell, Andrew
1
Brinberg, David
1
Burchell, Kevin
1
Carrigan, Marylyn
1
Chambers, Simon
1
Chance, Zoe͏̈
1
Dann, Stephen
1
Dann, Susan
1
Deshpandé, Rohit
1
Dolen, Willemijn M. van
1
Drennan, Judy
1
Eadie, Douglas
1
Echebarria, Carmen
1
Ewing, Michael
1
Fox, Karen F. A.
1
Gilchrist, Heidi
1
Ginch, Wendy
1
Griffin, Christine
1
Hackley, Christopher E.
1
Hamby, Anne
1
Harries, Tim
1
Hassan, Louise M.
1
Hastings, Gerard
1
Hogg, Margaret K.
1
Huff, Aimee Dinnin
1
Hunt, Shelby D.
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
Journal of macromarketing : examining the interactions among markets, marketing, and society
Apas Papers
42
International review on public and non-profit marketing
39
Journal of social marketing : JSOCM
38
Journal of business research : JBR
37
Journal of nonprofit & public sector marketing
33
Journal of marketing management : MM
32
Health marketing quarterly
31
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Social marketing and behaviour change : models, theory and applications
15
Australasian marketing journal
14
Journal of advertising : official publication of the American Academy of Advertising
14
Social marketing for public health : global trends and success stories
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Macro-social marketing insights : systems thinking for wicked problems
13
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
International Review on Public and Nonprofit Marketing
10
SpringerLink / Bücher
10
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Europäische Hochschulschriften / 5
7
Journal of business ethics : JOBE
7
Journal of consumer behaviour : an international research review
7
Journal of macromarketing
7
Journal of marketing communications
7
NBER Working Paper
7
NBER working paper series
7
The Sage library in marketing
7
The journal of services marketing
7
Working papers in economics
7
Young consumers : insight and ideas for responsible marketers
7
International journal of advertising : the quarterly review of marketing communications
6
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
6
more ...
less ...
Source
All
ECONIS (ZBW)
30
Showing
1
-
30
of
30
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Macro-social marketing research : philosophy, methodology and methods
Kennedy, Ann-Marie
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 347-355
Persistent link: https://www.econbiz.de/10011791079
Saved in:
2
No rest for the wicked : the epidemic life cycle of wicked consumer behavior
Koch, Matthias
;
Orazi, Davide Christian
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 356-368
Persistent link: https://www.econbiz.de/10011791081
Saved in:
3
Socio-technical transitions and institutional change : addressing obesity through macro-social marketing
Kemper, Joya A.
;
Ballantine, Paul W.
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 381-392
Persistent link: https://www.econbiz.de/10011791096
Saved in:
4
Addressing the wicked problem of American gun violence : consumer interest groups as macro-social marketers
Huff, Aimee Dinnin
;
Barnhart, Michelle
;
McAlexander, Brandon
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 393-408
Persistent link: https://www.econbiz.de/10011791100
Saved in:
5
Exploring catholic social teaching in a social marketing context : history, lessons and future directions
Dann, Susan
;
Dann, Stephen
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
4
,
pp. 412-424
Persistent link: https://www.econbiz.de/10011623750
Saved in:
6
Macro-social marketing
Kennedy, Ann-Marie
- In:
Journal of macromarketing : examining the interactions …
36
(
2016
)
3
,
pp. 354-365
Persistent link: https://www.econbiz.de/10011561603
Saved in:
7
Use of brand community markers to engage existing lifestyle consumption communities and some ethical concerns
Gordon, Ross
;
Jones, Sandra
;
Barrie, Lance
;
Gilchrist, Heidi
- In:
Journal of macromarketing : examining the interactions …
35
(
2015
)
4
,
pp. 419-434
Persistent link: https://www.econbiz.de/10011413158
Saved in:
8
Solving complex problems : enduring solutions through social entrepreneurship, community action, and social marketing
Hamby, Anne
;
Pierce, Meghan
;
Brinberg, David
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 369-380
Persistent link: https://www.econbiz.de/10011791095
Saved in:
9
Government-led macro-social marketing programs in Vietnam : outcomes, challenges, and implications
Truong, V. Dao
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
4
,
pp. 409-425
Persistent link: https://www.econbiz.de/10011791103
Saved in:
10
Examining the historical roots of social marketing through the Lights in Darkest England campaign
Krisjanous, Jayne
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 435-451
Persistent link: https://www.econbiz.de/10010467245
Saved in:
11
Promote me or protect us? : the framing of policy for collective good
Krishen, Anjala Selena
;
Raschke, Robyn
;
Kachroo, Pushkin
; …
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 742-760
Persistent link: https://www.econbiz.de/10010371623
Saved in:
12
Neoliberalism and managed health : fallacies, façades and inadvertent effects
Gurrieri, Lauren
;
Previte, Josephine
;
Brace-Govan, Jan
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 532-538
Persistent link: https://www.econbiz.de/10010467236
Saved in:
13
Women’s bodies as sites of control : inadvertent stigma and exclusion in social marketing
Gurrieri, Lauren
;
Previte, Josephine
;
Brace-Govan, Jan
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
2
,
pp. 128-143
Persistent link: https://www.econbiz.de/10009756536
Saved in:
14
Unlocking the potential of upstream social marketing
Gordon, Ross
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1525-1547
Persistent link: https://www.econbiz.de/10010189410
Saved in:
15
The value of health and wellbeing : an empirical model of value creation in social marketing
Zainuddin, Nadia
;
Russell-Bennett, Rebekah
;
Previte, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1504-1524
Persistent link: https://www.econbiz.de/10010189411
Saved in:
16
Changing behaviour through business-nonprofit collaboration? : consumer responses to social alliances
Vock, Marlene
;
Dolen, Willemijn M. van
;
Kolk, Ans
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1476-1503
Persistent link: https://www.econbiz.de/10010189478
Saved in:
17
Is social norm marketing effective? : a case study in domestic electricity consumption
Harries, Tim
;
Rettie, Ruth
;
Studley, Matthew
;
Burchell, …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1458-1475
Persistent link: https://www.econbiz.de/10010189480
Saved in:
18
Consumer acceptance of m-wellbeing services : a social marketing perspective
Schuster, Lisa Natalie
;
Drennan, Judy
;
Lings, Ian N.
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1439-1457
Persistent link: https://www.econbiz.de/10010189527
Saved in:
19
Ethical evaluation of audience segmentation in social marketing
Newton, Joshua D.
;
Newton, Fiona J.
;
Turk, Tahir
; …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1421-1438
Persistent link: https://www.econbiz.de/10010189533
Saved in:
20
Applying an ecological model to social marketing communications
Lindridge, Andrew
;
MacGaskill, Susan
;
Ginch, Wendy
; …
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1399-1420
Persistent link: https://www.econbiz.de/10010189537
Saved in:
21
Social marketing transformed : Kotler, Polonsky and Hastings reflect on social marketing in a period of social change ; guest editorial
Dibb, Sally
;
Carrigan, Marylyn
- In:
European journal of marketing : EJM
47
(
2013
)
9
,
pp. 1376-1398
Persistent link: https://www.econbiz.de/10010189555
Saved in:
22
Social marketing : social change
Dibb, Sally
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010189559
Saved in:
23
Networks : a social marketing tool
Barrutia, José M.
;
Echebarria, Carmen
- In:
European journal of marketing : EJM
47
(
2013
)
1/2
,
pp. 324-343
Persistent link: https://www.econbiz.de/10009718524
Saved in:
24
Social marketing, individual responsibility and the "culture of intoxication"
Szmigin, Isabelle
;
Bengry-Howell, Andrew
;
Griffin, Christine
- In:
European journal of marketing : EJM
45
(
2011
)
5
,
pp. 759-779
Persistent link: https://www.econbiz.de/10009231878
Saved in:
25
On the founding of the Journal of Macromarketing
Hunt, Shelby D.
- In:
Journal of macromarketing : examining the interactions …
31
(
2011
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10009154822
Saved in:
26
The political role of government-sponsored social marketing campaigns
Raftopoulou, Effi
;
Hogg, Margaret K.
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1206-1227
Persistent link: https://www.econbiz.de/10008650632
Saved in:
27
Segmentation in social marketing : insights from the European Union's multi-country, antismoking campaign
Walsh, Gianfranco
;
Hassan, Louise M.
;
Shiu, Edward
; …
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1140-1164
Persistent link: https://www.econbiz.de/10008650635
Saved in:
28
Za zdorovye! : Soviet health posters as social advertising
Fox, Karen F. A.
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
1
,
pp. 74-90
Persistent link: https://www.econbiz.de/10003818767
Saved in:
29
Putting patients first : social marketing strategies for treating HIV in developing nations
Chance, Zoe͏̈
;
Deshpandé, Rohit
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
3
,
pp. 220-232
Persistent link: https://www.econbiz.de/10003893399
Saved in:
30
Avoiding throwing out the baby with the bathwater : critically deconstructing contested positions on social and macromarketing in the health domain
Gould, Stephen J.
;
Semaan, Rania W.
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 520-531
Persistent link: https://www.econbiz.de/10010467237
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->