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Search: subject_exact:"Sortimentspolitik"
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Retail assortment
24
Sortiment
24
Consumer behaviour
13
Konsumentenverhalten
13
Einzelhandel
12
Retail trade
12
Market research
5
Marktforschung
5
Category Management
4
Category management
4
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4
Product differentiation
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Produktdifferenzierung
4
Vertriebsweg
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Assortment integration
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Chernev, Alexander
2
Diehl, Kristin
2
Fox, Edward J.
2
Gielens, Katrijn
2
Kahn, Barbara E.
2
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1
Allenby, Greg M.
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of retailing
Journal of marketing research : JMR
European journal of operational research : EJOR
24
Journal of retailing and consumer services
24
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Manufacturing & service operations management : M & SOM
15
Operations research
10
Sortimentsstrategien in Industrie und Handel
9
The international review of retail, distribution and consumer research
9
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Operations research letters
7
Production and operations management : an international journal of the Production and Operations Management Society
7
Retail supply chain management : quantitative models and empirical studies
7
Journal of economics & management strategy : JEMS
6
Omega : the international journal of management science
6
Marketing : ZFP ; journal of research and management
5
International journal of retail & distribution management
4
Journal of business research : JBR
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of revenue and pricing management
4
Marketing-Controlling mit POS-Daten : Analyseverfahren für mehr Erfolg in der Konsumgüterwirtschaft
4
Retailing in the 21st century : current and future trends
4
Computers & operations research : and their applications to problems of world concern ; an international journal
3
Handelscontrolling : neue Ansätze aus Theorie und Praxis zur Steuerung von Handelsunternehmen
3
International journal of production economics
3
Journal of food products marketing
3
Journal of marketing
3
Journal of marketing research
3
Production and operations management : the flagship research journal of the Production and Operations Management Society
3
The Rand journal of economics
3
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
3
Akzente
2
Applied economics
2
Die Betriebswirtschaft : DBW
2
Games and economic behavior
2
GfK marketing intelligence review : Marketingforschung für die Praxis
2
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
Harvard-Business-Manager : das Wissen der Besten
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ECONIS (ZBW)
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1
Highlighting supply-abundance increases attraction to small-assortment retailers
Gu, Yangjie
;
Wu, Yuechen
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 420-439
Persistent link: https://www.econbiz.de/10014461661
Saved in:
2
The effect of retail assortment size on perceptions, choice, and sales : review and research directions
Sethuraman, Raj
;
Gázquez-Abad, Juan Carlos
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 24-45
Persistent link: https://www.econbiz.de/10013207540
Saved in:
3
The strategic drivers of drop-shipping and retail store sales for seasonal products
Sodero, Annibal C.
;
Namin, Aidin
;
Gauri, Dinesh Kumar
; …
- In:
Journal of retailing
97
(
2021
)
4
,
pp. 561-581
Persistent link: https://www.econbiz.de/10013270697
Saved in:
4
Competitive effects of Wal-Mart Supercenter entry : moderating roles of category and brand characteristics
Seenivasan, Satheesh
;
Talukdar, Debabrata
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 218-225
Persistent link: https://www.econbiz.de/10011505030
Saved in:
5
A "wide" variety : effects of horizontal versus vertical display on assortment processing, perceived variety, and choice
Deng, Xiaoyan
;
Kahn, Barbara E.
;
Unnava, Hanumantha Rao
; …
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 682-698
Persistent link: https://www.econbiz.de/10011600533
Saved in:
6
Does greater online assortment pay? : an empirical study using matched online and catalog shoppers
Ma, Junzhao
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 373-382
Persistent link: https://www.econbiz.de/10011566716
Saved in:
7
An analysis of assortment choice in grocery retailing
Kwak, Kyuseop
;
Duvvuri, Sri Devi
;
Russell, Gary J.
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 19-33
Persistent link: https://www.econbiz.de/10010500771
Saved in:
8
Organizing products with complements versus substitutes : effects on store preferences as a function of effort and assortment perceptions
Diehl, Kristin
;
Herpen, Erica van
;
Lamberton, Cait
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10010500773
Saved in:
9
Shopping benefits of multichannel assortment integration and the moderating role of retailer type
Emrich, Oliver
;
Paul, Michael
;
Rudolph, Thomas
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 326-342
Persistent link: https://www.econbiz.de/10011309667
Saved in:
10
The impact of category captainship on the breadth and appeal of a retailer's assortment
Kurtuluş, Mümin
;
Ülkü, Sezer
;
Dotson, Jeffrey P.
; …
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 379-392
Persistent link: https://www.econbiz.de/10010408217
Saved in:
11
Selling vertically differentiated products under one roof or two? : a signaling model of a retailer's roof policies
Zhang, Xubing
;
Cao, Yong
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 538-551
Persistent link: https://www.econbiz.de/10010473268
Saved in:
12
Dynamic brand satiation
Hasegawa, Shohei
;
Terui, Nobuhiko
;
Allenby, Greg M.
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 842-853
Persistent link: https://www.econbiz.de/10009688794
Saved in:
13
Strategic assortment decisions in information-intensive and turbulent environments
Dekimpe, Marnik G.
;
Gielens, Katrijn
;
Raju, Jagmohan Singh
- In:
Journal of retailing
87
(
2011
),
pp. 17-28
Persistent link: https://www.econbiz.de/10009269268
Saved in:
14
Proliferating private-label portfolios : how introducing economy and premium private labels influences brand choice
Geyskens, Inge
;
Gielens, Katrijn
;
Gijsbrechts, Els
- In:
Journal of marketing research : JMR
47
(
2010
)
5
,
pp. 791-807
Persistent link: https://www.econbiz.de/10008665418
Saved in:
15
Great expectations?! : assortment size, expectations, and satisfaction
Diehl, Kristin
;
Poynor, Cait
- In:
Journal of marketing research : JMR
47
(
2010
)
2
,
pp. 312-322
Persistent link: https://www.econbiz.de/10003965475
Saved in:
16
Quantity-discount-dependent consumer preferences and competitive nonlinear pricing
Gu, Zheyin
;
Yang, Sha
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1100-1113
Persistent link: https://www.econbiz.de/10008796518
Saved in:
17
Optimizing and evaluating retail assortments for infrequently purchased products
Miller, Christopher M.
;
Smith, Stephen A.
;
MacIntyre, …
- In:
Journal of retailing
86
(
2010
)
2
,
pp. 159-171
Persistent link: https://www.econbiz.de/10003988224
Saved in:
18
Categories create mind-sets : the effect of exposure to broad versus narrow categorizations on subsequent, unrelated decisions
Ülkümen, Gülden
;
Chakravarti, Amitav
;
Morwitz, Vicki G.
- In:
Journal of marketing research : JMR
47
(
2010
)
4
,
pp. 659-671
Persistent link: https://www.econbiz.de/10009235362
Saved in:
19
Retail shelf allocation: a comparative analysis of heuristic and meta-heuristic approaches
Hansen, Jared M.
;
Raut, Sumit
;
Swami, Sanjeev
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 94-105
Persistent link: https://www.econbiz.de/10003969353
Saved in:
20
How does assortment affect grocery store choice?
Briesch, Richard A.
;
Chintagunta, Pradeep K.
;
Fox, Edward J.
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 176-189
Persistent link: https://www.econbiz.de/10003827935
Saved in:
21
Assortment size and option attractiveness in consumer choice among retailers
Chernev, Alexander
;
Hamilton, Ryan
- In:
Journal of marketing research : JMR
46
(
2009
)
3
,
pp. 410-420
Persistent link: https://www.econbiz.de/10003867363
Saved in:
22
Why is assortment planning so difficult for retailers? : a framework and research agenda
Mantrala, Murali K.
;
Levy, Michael
;
Kahn, Barbara E.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 71-83
Persistent link: https://www.econbiz.de/10003834510
Saved in:
23
When do large product assortments benefit consumers? : an information-processing perspective
Boyd, D. Eric
;
Bahn, Kenneth D.
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 288-297
Persistent link: https://www.econbiz.de/10003892359
Saved in:
24
The role of purchase quantity in assortment choice : the quantity-matching heuristic
Chernev, Alexander
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10003707179
Saved in:
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