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isPartOf:"HMD : Praxis der Wirtschaftsinformatik"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~subject:"electronic word-of-mouth"
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electronic word-of-mouth
Social Web
195
Social web
195
Online-Marketing
114
Internet marketing
113
Consumer behaviour
94
Konsumentenverhalten
94
social media
53
Brand management
49
Markenführung
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41
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Bao, Tong
2
Aksoy, Nilsah Cavdar
1
Al-Mamun, Abdullah
1
Alan, Alev Kocak
1
Armelini, Guillermo
1
Bélanger, Charles H.
1
Chang, Tung-Lung Steven
1
Chay Yau Choon
1
Dagistanli, Hayri Sinan
1
Dahka, Zohreh Yousefi
1
De Cicco, Roberta
1
Decker, Reinhold
1
Flaswinkel, Anne Mareike
1
Georgi, Dominik
1
González, Jorge
1
Hajiheydari, Nastaran
1
Iacobucci, Serena
1
Kabadayi, Ebru Tumer
1
Kudeshia, Chetna
1
Loureiro, Sandra Maria Correia
1
Mittal, Arun
1
Rajat Subhra Chatterjee
1
Rosário, João Ferreira do
1
Rouhani, Saeed
1
Rump, Markus
1
Seduram, Linda
1
Tan Sin Kwang
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Torabi, Mostafa
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HMD : Praxis der Wirtschaftsinformatik
International journal of internet marketing and advertising : IJIMA
Psychology & marketing
3
International journal of electronic marketing and retailing : IJEMR
2
International journal of information systems and change management : IJISCM
2
Journal of management information systems : JMIS
2
Journal of marketing communications
2
Administrative Sciences : open access journal
1
Human resource management
1
Human systems management : HSM
1
International journal of Islamic marketing and branding
1
International journal of advertising : the review of marketing communications
1
International journal of business information systems : IJBIS
1
International journal of business innovation and research : IJBIR
1
International journal of consumer studies
1
International journal of entrepreneurship and innovation management : IJEIM
1
International journal of leisure and tourism marketing : IJLTM
1
International journal of networking and virtual organisations : IJNVO
1
International journal of procurement management
1
International journal of trade and global markets
1
Journal of advertising research
1
Journal of global marketing
1
Journal of information & knowledge management : JIKM
1
Journal of managerial issues : JMI
1
Journal of promotion management : innovations in planning and applied research
1
Journal of travel and tourism marketing
1
MIS quarterly
1
Services marketing quarterly
1
Tourism and hospitality research : THR
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1
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
2
Influence of social media and online reviews on university students' purchasing decisions
Torabi, Mostafa
;
Bélanger, Charles H.
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10013041206
Saved in:
3
The effectiveness of e-word-of-mouth communication about smartphones purchase intention : digital influencer
Rosário, João Ferreira do
;
Loureiro, Sandra Maria Correia
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 429-449
Persistent link: https://www.econbiz.de/10012670680
Saved in:
4
How do people adopt information on social media? : the role of e-WOM in revealing travel itineraries
Aksoy, Nilsah Cavdar
;
Alan, Alev Kocak
;
Kabadayi, Ebru Tumer
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 550-569
Persistent link: https://www.econbiz.de/10012670726
Saved in:
5
The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand : the mediating role of brand awareness
Rajat Subhra Chatterjee
;
Seduram, Linda
;
Tan Sin Kwang
; …
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 593-614
Persistent link: https://www.econbiz.de/10012670734
Saved in:
6
Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on attitudes and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
7
User response to e-WOM in social networks : how to predict a content influence in Twitter
Dahka, Zohreh Yousefi
;
Hajiheydari, Nastaran
;
Rouhani, Saeed
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 91-111
Persistent link: https://www.econbiz.de/10012200014
Saved in:
8
The complementary role of advertising and electronic word-of-mouth for blockbusters and low-budget motion pictures
Armelini, Guillermo
;
González, Jorge
;
Villanueva, Julian
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012105493
Saved in:
9
Timing effects of opinion leader's electronic word of mouth
Bao, Tong
;
Chang, Tung-Lung Steven
- In:
International journal of internet marketing and …
12
(
2018
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011859032
Saved in:
10
Investigating antecedents and moderating factors of consumer's acceptance and adoption of online-received recommendations on social media : an empirical analysis
Georgi, Dominik
;
Tuzovic, Sven
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 90-112
Persistent link: https://www.econbiz.de/10011581532
Saved in:
11
The effect of eWOM on brand attitude and purchase intention of consumers : a cross-sectional study on consumer electronics
Kudeshia, Chetna
;
Mittal, Arun
- In:
International journal of internet marketing and …
10
(
2016
)
3
,
pp. 131-151
Persistent link: https://www.econbiz.de/10011665134
Saved in:
12
How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 267-285
Persistent link: https://www.econbiz.de/10011497455
Saved in:
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