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The journal of brand management : an international journal
International journal of networking and virtual organisations : IJNVO
Journal of business research : JBR
439
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
195
International journal of internet marketing and advertising : IJIMA
146
Information systems research : ISR
140
Journal of management information systems : JMIS
118
Tourism management : research, policies, practice
115
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
99
Industrial marketing management : the international journal for industrial and high-tech firms
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Springer eBook Collection
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Business horizons
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Psychology & marketing
86
International journal of business information systems : IJBIS
84
International journal of hospitality management
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
International journal of advertising : the review of marketing communications
81
Electronic commerce research
79
Journal of marketing communications
79
Management information systems : mis quarterly
79
Journal of internet commerce
76
Journal of marketing management : MM
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Journal of travel and tourism marketing
72
HMD : Praxis der Wirtschaftsinformatik
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Journal of promotion management : innovations in planning and applied research
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The journal of product & brand management
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Journal of electronic commerce research : JECR
66
International journal of electronic commerce : IJEC
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Journal of information & knowledge management : JIKM
64
International journal of electronic marketing and retailing : IJEMR
61
Cogent business & management
60
International journal of technology marketing : IJTMkt
59
Journal of advertising research
57
Journal of marketing
57
Journal of organizational computing and electronic commerce
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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1
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
2
Leaders' personal branding and communication on professional social media platforms : motivations, processes, and outcomes
Venciute, Dominyka
;
Yue, Cen April
;
Thelen, Patrick D.
- In:
The journal of brand management : an international journal
31
(
2024
)
1
,
pp. 38-57
Persistent link: https://www.econbiz.de/10014447414
Saved in:
3
Intensity of collective consumption practices in brand communities : the case of crossfit
Dessart, Laurence
;
Bressolles, Grégory
- In:
The journal of brand management : an international journal
30
(
2023
)
3
,
pp. 227-244
Persistent link: https://www.econbiz.de/10014326916
Saved in:
4
Effects of brand community social responsibility : roles of collective self-esteem and altruism
Zhou, Zhimin
;
Wang, Yucheng
;
Zheng, Yaqin
;
Liu, ShiXiong
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 347-366
Persistent link: https://www.econbiz.de/10014326928
Saved in:
5
Social media activism for resurrecting deleted brands : the role of consumers' psychological reactance
Almazyad, Fadi
;
Shah, Purvi
;
Loiacono, Eleanor T.
- In:
The journal of brand management : an international journal
30
(
2023
)
4
,
pp. 367-380
Persistent link: https://www.econbiz.de/10014326930
Saved in:
6
Research on text data sentiment analysis algorithm integrating transfer learning and hierarchical attention network
Wu, Qiang
- In:
International journal of networking and virtual …
28
(
2023
)
2/4
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014436443
Saved in:
7
A longitudinal study of the interplay between team dynamics and media use in virtual teams
Furner, Christopher P.
;
Drake, John R.
;
Paul, Ravi
- In:
International journal of networking and virtual …
29
(
2023
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10014436609
Saved in:
8
Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
Saved in:
9
Value co-creation in virtual game communities : a perspective on social influence theory
Xu, Xuchu
;
Han, Haofeng
;
Wu, Bin
- In:
International journal of networking and virtual …
28
(
2023
)
1
,
pp. 53-76
Persistent link: https://www.econbiz.de/10014315032
Saved in:
10
Building brand loyalty on social media : theories, measurements, antecedents, and consequences
Jai, Tunmin Catherine
;
Tong, Xiao
;
Chen, Hsiangting Shatina
- In:
The journal of brand management : an international journal
29
(
2022
)
1
,
pp. 35-57
Persistent link: https://www.econbiz.de/10013170492
Saved in:
11
Gratifications sought versus gratifications achieved in online brand communities : satisfaction and motives of lurkers and posters
McLaughlin, Caitlin
;
Haverila, Kai
;
Haverila, Matti
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 190-207
Persistent link: https://www.econbiz.de/10013170633
Saved in:
12
Branded content experience in social media settings : a consumer culture theory perspective
Muhammad Waqas
;
Zalfa Laili Hamzah
;
Noor Akma Mohd Salleh
- In:
The journal of brand management : an international journal
29
(
2022
)
2
,
pp. 225-240
Persistent link: https://www.econbiz.de/10013170671
Saved in:
13
Should I accommodate you? : cross-cultural code-switching behaviours of global virtual team members during swift trust formation
Nursakirah Ab Rahman Muton
;
Norhayati Zakaria
;
Asmat …
- In:
International journal of networking and virtual …
26
(
2022
)
3
,
pp. 157-171
Persistent link: https://www.econbiz.de/10013256844
Saved in:
14
Idea response and adoption in open innovation communities : the signalling role of linguistic style
Hu, Suya
;
Xu, Di
;
Wang, Alan
- In:
International journal of networking and virtual …
26
(
2022
)
3
,
pp. 212-230
Persistent link: https://www.econbiz.de/10013256858
Saved in:
15
Leveraging linguistic signalling to prompt feedback in open innovation communities
Hu, Suya
;
Xu, Di
;
Li, Yan
- In:
International journal of networking and virtual …
26
(
2022
)
4
,
pp. 249-267
Persistent link: https://www.econbiz.de/10013391106
Saved in:
16
Understanding residents' continued usage intention of community sharing platforms in smart communities in a post-COVID era : evidence from China
He, Minghua
- In:
International journal of networking and virtual …
26
(
2022
)
4
,
pp. 268-290
Persistent link: https://www.econbiz.de/10013391108
Saved in:
17
"What drives loyal fans of brand pages to take action? : the effects of self‑expansion and flow on loyal page fans’ sharing and creation activities"
Nikolinakou, Angeliki
;
Phua, Joe
;
Kwon, Eun Sook
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 559-577
Persistent link: https://www.econbiz.de/10012792848
Saved in:
18
Social media brand posts and customer engagement
Wang, Zhan
- In:
The journal of brand management : an international journal
28
(
2021
)
6
,
pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
Saved in:
19
Company versus consumer performance : does brand community identification foster brand loyalty and the consumer's personal brand?
Confente, Ilenia
;
Kucharska, Wioleta
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 8-31
Persistent link: https://www.econbiz.de/10012433568
Saved in:
20
A web of clues : can ecosystems be profiled similarly to criminals?
Ylönen, Ninni
;
Rissanen, Matti
;
Ylä-Kujala, Antti
; …
- In:
International journal of networking and virtual …
24
(
2021
)
4
,
pp. 347-373
Persistent link: https://www.econbiz.de/10012596089
Saved in:
21
Understanding customers' continuous intention to use of social commerce via Facebook : a theoretical model and empirical examination
Herzallah, Fadi
;
Ayyash, Mohannad Moufeed
- In:
International journal of networking and virtual …
24
(
2021
)
4
,
pp. 387-407
Persistent link: https://www.econbiz.de/10012596094
Saved in:
22
Understanding the social consumer fashion brand engagement journey : insights about reputed fashion brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
23
A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa
Mahmoud, Ali B.
;
Hack-Polay, Dieu
;
Grigoriou, Nicholas
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 526-544
Persistent link: https://www.econbiz.de/10012601213
Saved in:
24
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
25
The effects of cultural distance on online brand popularity
Kim, Moon-Yong
;
Moon, Sangkil
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
Saved in:
26
On the analysis of online and periodic virtual network embedding in multi-domain environments
Araújo, Samuel Moreira Abreu
;
Souza, Fernanda Sumika …
- In:
International journal of networking and virtual …
24
(
2021
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012515639
Saved in:
27
Wireless network for computer puzzle online software cloud platform based on CBIR and sustainable computing
Bing, Sun
- In:
International journal of networking and virtual …
25
(
2021
)
2
,
pp. 197-212
Persistent link: https://www.econbiz.de/10012672125
Saved in:
28
A reliable peer-to-peer storage framework based on virtual peers model
He, Hong
- In:
International journal of networking and virtual …
22
(
2020
)
2
,
pp. 129-146
Persistent link: https://www.econbiz.de/10012178110
Saved in:
29
The effect of privacy risk on users' social commerce intention
Zhou, Tao
- In:
International journal of networking and virtual …
23
(
2020
)
1
,
pp. 82-96
Persistent link: https://www.econbiz.de/10012254478
Saved in:
30
eHealth WhatsApp for social support : design lessons
Simons, Luuk P. A.
;
Heuvel, Wouter A. C. van den
; …
- In:
International journal of networking and virtual …
23
(
2020
)
2
,
pp. 112-127
Persistent link: https://www.econbiz.de/10012285426
Saved in:
31
Improving the value of the retailer brand through social media equity
Mathur, Manisha
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 508-530
Persistent link: https://www.econbiz.de/10012297815
Saved in:
32
The effects of brand page characteristics on customer brand engagement : moderating roles of community involvement and comedy production contents
Duong, Giang Huong
;
Wu, Wann-Yih
;
Long Hoang Le
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 531-545
Persistent link: https://www.econbiz.de/10012297821
Saved in:
33
Social media brand engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
34
The personal influence of Instagram bloggers on consumer-brand interactions : brands as tribal artifacts
Sashittal, Hemant Chaitanya
;
Jassawalla, Avan R.
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 679-690
Persistent link: https://www.econbiz.de/10012304073
Saved in:
35
The levers of engagement : an exploration of governance in an online brand community
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of brand management : an international journal
26
(
2019
)
3
,
pp. 240-254
Persistent link: https://www.econbiz.de/10012060065
Saved in:
36
The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
37
Contextualising social capital in online brand communities
Meek, Stephanie
;
Ogilvie, Madeleine
;
Lambert, Claire
; …
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 426-444
Persistent link: https://www.econbiz.de/10012060146
Saved in:
38
Exploring brand governance in SMEs : does socialisation provide a means to value creation?
Renton, Michelle
;
Richard, James E.
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 461-472
Persistent link: https://www.econbiz.de/10012060149
Saved in:
39
Product placement 2.0 : "do brands need influencers, or do influencers need brands?"
Jin, S. Venus
;
Muqaddam, Aziz
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 522-537
Persistent link: https://www.econbiz.de/10012060158
Saved in:
40
Identifying the antecedents of posts' popularity on Facebook Fan Pages
Banerjee, Snehasish
;
Chua, Alton Y. K.
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 621-633
Persistent link: https://www.econbiz.de/10012120861
Saved in:
41
Brand-brand relational moments
Ramadan, Zahy B.
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 705-716
Persistent link: https://www.econbiz.de/10012120871
Saved in:
42
A novel replication scheme based on prediction technology in virtual P2P storage platform
Peng, Xiao
;
Zhang, Tienan
- In:
International journal of networking and virtual …
20
(
2019
)
1
,
pp. 90-103
Persistent link: https://www.econbiz.de/10012030860
Saved in:
43
Motivation, governance, efficacy and contribution : a social practice model of commons-based peer production
Wang, Rong
- In:
International journal of networking and virtual …
20
(
2019
)
3
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012106102
Saved in:
44
SIP-based VoIP anomaly detection engine using DTV and ONR
Banu, Saira
;
Mehata, K. M.
- In:
International journal of networking and virtual …
19
(
2018
)
2/3/4
,
pp. 234-256
Persistent link: https://www.econbiz.de/10011981155
Saved in:
45
Virtual resource pricing scheme in cloud platforms
Hu, Ying
;
Xiao, Ze
- In:
International journal of networking and virtual …
18
(
2018
)
1
,
pp. 67-79
Persistent link: https://www.econbiz.de/10011876299
Saved in:
46
Antecedents and consequences of participation in brand communities : a literature review
Hook, Margurite
;
Baxter, Stacey
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
25
(
2018
)
4
,
pp. 277-292
Persistent link: https://www.econbiz.de/10011884973
Saved in:
47
Visual communication of luxury fashion brands on social media : effects of visual complexity and brand familiarity
Lee, Jung Eun
;
Hur, Songyee
;
Watkins, Brandi
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 449-462
Persistent link: https://www.econbiz.de/10011919444
Saved in:
48
Journal of Brand Management : year end review 2018
Powell, Shaun M.
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 494-499
Persistent link: https://www.econbiz.de/10011962800
Saved in:
49
Does social networking ultimately sustain organisational perfromance?
Lobel Trong Thuy Tran
;
Huang, Wan-Tran
- In:
International journal of networking and virtual …
18
(
2018
)
3
,
pp. 227-245
Persistent link: https://www.econbiz.de/10011924462
Saved in:
50
Fit for life : a content analysis of fitness tracker brands use of Facebook in social media marketing
Pinto, Mary Beth
;
Yagnik, Arpan
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 49-67
Persistent link: https://www.econbiz.de/10011704262
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