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~isPartOf:"Contemporary issues in social media marketing"
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Social Web
23
Social web
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Customer integration
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Relationship marketing
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Contemporary issues in social media marketing
Journal of business research : JBR
452
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
Information systems research : ISR
148
International journal of internet marketing and advertising : IJIMA
145
SpringerLink / Bücher
136
Journal of management information systems : JMIS
124
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Tourism management : research, policies, practice
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of business information systems : IJBIS
90
International journal of advertising : the review of marketing communications
87
Psychology & marketing
85
Electronic commerce research
84
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Springer eBook Collection
80
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
71
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
International journal of technology marketing : IJTMkt
63
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
60
International journal of networking and virtual organisations : IJNVO
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
Journal of advertising research
56
Journal of organizational computing and electronic commerce
56
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ECONIS (ZBW)
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1
Academia goes social media, MOOC, SPOC, SMOC, and SSOC : the digital transformation of higher education institutions and universities
Kaplan, Andreas M.
- In:
Contemporary issues in social media marketing
,
(pp. 20-30)
.
2018
Persistent link: https://www.econbiz.de/10011715050
Saved in:
2
Citizen relationship management by government of India through social media channels
Gupta, Rajan
;
Pal, Saibal
;
Muttoo, Sunil K.
- In:
Contemporary issues in social media marketing
,
(pp. 1-19)
.
2018
Persistent link: https://www.econbiz.de/10011715056
Saved in:
3
Integrating relationships and community building into universities' social media marketing : implications from a case study
Hou, Jenny
- In:
Contemporary issues in social media marketing
,
(pp. 31-45)
.
2018
Persistent link: https://www.econbiz.de/10011715057
Saved in:
4
Social media marketing for B2B : from information to decision to retention
Vize, Roisin
;
Sherrett, Monique
- In:
Contemporary issues in social media marketing
,
(pp. 46-59)
.
2018
Persistent link: https://www.econbiz.de/10011715058
Saved in:
5
Social media stakeholder co-creation of celebrities as human brands
Centeno, Dave
- In:
Contemporary issues in social media marketing
,
(pp. 60-74)
.
2018
Persistent link: https://www.econbiz.de/10011715060
Saved in:
6
Social recruitment : investing in social currency
Sharma, Arti
;
Ghosh, Arunava
- In:
Contemporary issues in social media marketing
,
(pp. 75-89)
.
2018
Persistent link: https://www.econbiz.de/10011715072
Saved in:
7
The struggle of secrecy, safety, and security of social media and smartphones
Zochalski, Ronald M.
- In:
Contemporary issues in social media marketing
,
(pp. 90-101)
.
2018
Persistent link: https://www.econbiz.de/10011715073
Saved in:
8
Creating, contributing and consuming behaviour : how rational and affective appeals in social media facilitate engagement
Dolan, Rebecca
;
Conduit, Jodie
;
Fahy, John
- In:
Contemporary issues in social media marketing
,
(pp. 102-116)
.
2018
Persistent link: https://www.econbiz.de/10011715076
Saved in:
9
Social media engagement and return on engagement
Srivastava, Ritu
- In:
Contemporary issues in social media marketing
,
(pp. 117-131)
.
2018
Persistent link: https://www.econbiz.de/10011715077
Saved in:
10
The consumer engagement/return on social media engagement interface : development of a conceptual model
Solem, Birgit A. A.
;
Hellebeek, Linda D.
- In:
Contemporary issues in social media marketing
,
(pp. 132-148)
.
2018
Persistent link: https://www.econbiz.de/10011715079
Saved in:
11
An unexpected journey : the influence of social media on consumer decision-making
Weitzl, Wolgang
;
Hutzinger, Clemens
- In:
Contemporary issues in social media marketing
,
(pp. 149-161)
.
2018
Persistent link: https://www.econbiz.de/10011715080
Saved in:
12
Network based choice formation : a review in the context of online communities
Sinha, Shameek
;
Guha, Sreyaa
- In:
Contemporary issues in social media marketing
,
(pp. 162-171)
.
2018
Persistent link: https://www.econbiz.de/10011715081
Saved in:
13
Creepy and intrusive : a consumer's perspective of online personalized communications
Stevens, Arlonda
;
Newmeyer, Casey
- In:
Contemporary issues in social media marketing
,
(pp. 172-183)
.
2018
Persistent link: https://www.econbiz.de/10011715082
Saved in:
14
Social media measurement and monitoring
Mukesh, Mudra
;
Rao, Anand
- In:
Contemporary issues in social media marketing
,
(pp. 184-205)
.
2018
Persistent link: https://www.econbiz.de/10011715083
Saved in:
15
Attitudes towards brands and advertisements : qualitative and thematic analysis of social media data
Mogaji, Emmanuel
;
Farinloye, Temitope
- In:
Contemporary issues in social media marketing
,
(pp. 206-216)
.
2018
Persistent link: https://www.econbiz.de/10011715084
Saved in:
16
Strategizing social media presence
Pucciarelli, Francesca
- In:
Contemporary issues in social media marketing
,
(pp. 217-226)
.
2018
Persistent link: https://www.econbiz.de/10011715085
Saved in:
17
Salient role and centrality of trust in social media marketing
Bhat, Anil K.
;
Datta, Nirankush
- In:
Contemporary issues in social media marketing
,
(pp. 227-245)
.
2018
Persistent link: https://www.econbiz.de/10011715086
Saved in:
18
Trust relationships in social networks : a typology of strategies for communication between companies and their consumers
Balbinot, Zandra
;
Tep, Sandrine Prom
- In:
Contemporary issues in social media marketing
,
(pp. 246-257)
.
2018
Persistent link: https://www.econbiz.de/10011715087
Saved in:
19
Like-influencer framework : a study of factors influencing click of "like" option by users on Facebook
Sharma, Rashmi
- In:
Contemporary issues in social media marketing
,
(pp. 258-270)
.
2018
Persistent link: https://www.econbiz.de/10011715088
Saved in:
20
Mechanisms for incentivizing and encouraging online social interactions - an experiment analysing the role of recommendations and rewards on advertisement sharing behaviour
Feitosa, William
- In:
Contemporary issues in social media marketing
,
(pp. 271-281)
.
2018
Persistent link: https://www.econbiz.de/10011715089
Saved in:
21
The rise of social media : implications for emerging markets
Adeola, Ogechi
- In:
Contemporary issues in social media marketing
,
(pp. 282-292)
.
2018
Persistent link: https://www.econbiz.de/10011715090
Saved in:
22
Profiling youth on the basis of their motivations for social media political participation : implications for political marketers
Singh, Devinder Pal
- In:
Contemporary issues in social media marketing
,
(pp. 293-307)
.
2018
Persistent link: https://www.econbiz.de/10011715091
Saved in:
23
Privacy and information trading on social media applications
Narayanan, Sandhya
;
Agrawal, Richa
- In:
Contemporary issues in social media marketing
,
(pp. 308-319)
.
2018
Persistent link: https://www.econbiz.de/10011715092
Saved in:
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