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~subject:"Brand management"
~subject:"Konsumentenverhalten"
~isPartOf:"European journal of marketing : EJM"
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Brand management
Konsumentenverhalten
Social Web
29
Social web
29
Consumer behaviour
15
Internet marketing
13
Online-Marketing
13
Social media
12
Viral marketing
9
Virales Marketing
9
Markenführung
8
Social network
5
Soziales Netzwerk
5
Brand image
4
Markenimage
4
Marketing management
4
Marketingmanagement
4
Selfie
4
Advertising
3
Beziehungsmarketing
3
Brand
3
Markenartikel
3
Relationship marketing
3
Werbung
3
Word-of-mouth
3
Advertising effects
2
Bekleidungsindustrie
2
Branding
2
Clothing industry
2
Communication
2
Fashion
2
Fashion industry
2
Integrated marketing communications
2
Kommunikation
2
Marketing
2
Mode
2
Motivation
2
Online communities
2
Personality psychology
2
Persönlichkeitspsychologie
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English
17
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Presi, Caterina
2
Agrawal, Richa
1
Allen, Douglas E.
1
Buil, Isabel
1
Camiciottoli, Belinda Crawford
1
Campbell, Colin
1
Canniford, Robin
1
Chiu, Hung-chang
1
Colliander, Jonas
1
Dann, Stephen
1
De Chernatony, Leslie
1
Ding, Ying
1
Dunne, Áine
1
Eagar, Toni
1
Ferraro, Carla
1
Grace, Debra
1
Guercini, Simone
1
Hartmans, Susanna
1
Hiesh, Yi-ching
1
Hsioa, Yi-ting
1
Johnson, Devon
1
Kedzior, Richard
1
Kleppe, Ingeborg Astrid
1
Kowalczyk, Christine M.
1
Lawlor, Margaret-Anne
1
Lee, Monle
1
Lowe, Ben
1
Maehle, Natalia
1
Pant, Anurag
1
Pounders, Kathrynn
1
Ramachandran, Giridhar
1
Ranfagni, Silvia
1
Rokka, Joonas
1
Ross, Mitchell
1
Rowley, Jennifer
1
Sands, Sean
1
Saridakis, Charalampos
1
Schroeder, Jonathan E.
1
Shao, Wei
1
Stowers, Kristen
1
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European journal of marketing : EJM
Journal of business research : JBR
233
Journal of retailing and consumer services
173
International journal of internet marketing and advertising : IJIMA
105
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Technological forecasting & social change : an international journal
64
The journal of product & brand management
64
The journal of brand management : an international journal
55
Journal of marketing communications
54
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
47
International journal of advertising : the review of marketing communications
46
International journal of electronic marketing and retailing : IJEMR
41
Journal of marketing management : MM
41
Psychology & marketing
40
Tourism management : research, policies, practice
40
Journal of electronic commerce research : JECR
38
International journal of consumer studies
37
Cogent business & management
34
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Information systems research : ISR
33
Journal of management information systems : JMIS
33
Journal of marketing
33
International journal of technology marketing : IJTMkt
31
Marketing intelligence & planning
31
Asia Pacific journal of marketing and logistics
30
Electronic commerce research
30
International journal of hospitality management
29
Journal of fashion marketing and management
29
Business horizons
28
International journal of electronic commerce : IJEC
28
Journal of travel and tourism marketing
28
Journal of the Academy of Marketing Science
27
Young consumers : insight and ideas for responsible marketers
27
International journal of contemporary hospitality management
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
International journal of business information systems : IJBIS
25
Journal of hospitality marketing & management
24
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ECONIS (ZBW)
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1
Flocking together : benefits and costs of small group consumption community participation
Agrawal, Richa
;
Ramachandran, Giridhar
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1713-1738
Persistent link: https://www.econbiz.de/10011755487
Saved in:
2
An exemption for strong brands : the influence of brand community rejection on brand evaluation
Wang, Lili
;
Ding, Ying
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1029-1048
Persistent link: https://www.econbiz.de/10011708803
Saved in:
3
Diagnostic and prescriptive benefits of consumer participation in virtual communities of personal challenge
Lowe, Ben
;
Johnson, Devon
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1817-1835
Persistent link: https://www.econbiz.de/10011773737
Saved in:
4
When does "liking" a charity lead to donation behaviour? : exploring conspicuous donation behaviour on social media platforms
Wallace, Elaine
;
Buil, Isabel
;
De Chernatony, Leslie
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2002-2029
Persistent link: https://www.econbiz.de/10011773816
Saved in:
5
Relationships between social Web, IMC and overall brand equity : an empirical examination from the cross-cultural perspective
Šerić, Maja
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 646-667
Persistent link: https://www.econbiz.de/10011698257
Saved in:
6
Classifying the narrated #selfie : genre typing human-branding activity
Eagar, Toni
;
Dann, Stephen
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1835-1857
Persistent link: https://www.econbiz.de/10011617861
Saved in:
7
Insight into the motivation of selfie postings : impression management and self-esteem
Pounders, Kathrynn
;
Kowalczyk, Christine M.
;
Stowers, …
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1879-1892
Persistent link: https://www.econbiz.de/10011618004
Saved in:
8
The selfie phenomenon : consumer identities in the social media marketplace
Kedzior, Richard
;
Allen, Douglas E.
;
Schroeder, Jonathan E.
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1767-1772
Persistent link: https://www.econbiz.de/10011616954
Saved in:
9
Heterotopian selfies : how social media destabilizes brand assemblages
Rokka, Joonas
;
Canniford, Robin
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1789-1813
Persistent link: https://www.econbiz.de/10011617013
Saved in:
10
Brand selfies : consumer experiences and marketplace conversations
Presi, Caterina
;
Maehle, Natalia
;
Kleppe, Ingeborg Astrid
- In:
European journal of marketing : EJM
50
(
2016
)
9/10
,
pp. 1814-1834
Persistent link: https://www.econbiz.de/10011617026
Saved in:
11
Young consumers' brand communications literacy in a social networking site context
Lawlor, Margaret-Anne
;
Dunne, Áine
;
Rowley, Jennifer
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 2018-2040
Persistent link: https://www.econbiz.de/10011641459
Saved in:
12
Examining the relationship between social media characteristics and psychological dispositions
Grace, Debra
;
Ross, Mitchell
;
Shao, Wei
- In:
European journal of marketing : EJM
49
(
2015
)
9/10
,
pp. 1366-1390
Persistent link: https://www.econbiz.de/10011409356
Saved in:
13
User-generated content behaviour of the dissatisfied service customer
Presi, Caterina
;
Saridakis, Charalampos
;
Hartmans, Susanna
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1600-1625
Persistent link: https://www.econbiz.de/10010429786
Saved in:
14
Exploring brand associations : an innovative methodological approach
Camiciottoli, Belinda Crawford
;
Ranfagni, Silvia
; …
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1092-1112
Persistent link: https://www.econbiz.de/10010388095
Saved in:
15
Snowball to avalnache : understanding the different predictors of the intention to propagate online marketing messages
Chiu, Hung-chang
;
Pant, Anurag
;
Hiesh, Yi-ching
;
Lee, Monle
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1255-1273
Persistent link: https://www.econbiz.de/10010414789
Saved in:
16
Segmenting consumer reactions to social network marketing
Campbell, Colin
;
Ferraro, Carla
;
Sands, Sean
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 432-452
Persistent link: https://www.econbiz.de/10010371326
Saved in:
17
Trash talk rebuffed : consumers' defense of companies criticized in online communities
Colliander, Jonas
;
Wien, Anders Hauge
- In:
European journal of marketing : EJM
47
(
2013
)
10
,
pp. 1733-1757
Persistent link: https://www.econbiz.de/10010201717
Saved in:
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