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~subject:"Brand management"
~subject:"Social relations"
~isPartOf:"Technological forecasting & social change : an international journal"
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Brand management
Social relations
Social Web
241
Social web
241
Social media
68
Consumer behaviour
61
Konsumentenverhalten
61
Internet marketing
55
Online-Marketing
55
Social network
47
Soziales Netzwerk
46
Digitalisierung
30
Digitization
30
Online retailing
23
Online-Handel
23
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Teck Ming Tan
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Technological forecasting & social change : an international journal
Journal of business research : JBR
126
Journal of retailing and consumer services
62
The journal of product & brand management
57
The journal of brand management : an international journal
55
International journal of internet marketing and advertising : IJIMA
52
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
35
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
34
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
24
Journal of internet commerce
21
Journal of marketing management : MM
21
Business horizons
20
International journal of advertising : the review of marketing communications
20
Tourism management : research, policies, practice
20
Asia Pacific journal of marketing and logistics
17
Journal of marketing
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing intelligence & planning
17
Cogent business & management
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Information systems research : ISR
14
International journal of electronic marketing and retailing : IJEMR
14
International journal of hospitality management
14
Journal of fashion marketing and management
14
Journal of electronic commerce research : JECR
13
Psychology & marketing
13
Journal of promotion management : JPM
12
Journal of the Academy of Marketing Science
12
Springer eBook Collection
12
SpringerLink / Bücher
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
Journal of service management
11
Management information systems : mis quarterly
11
European Sport management quarterly : ESMQ
10
European journal of marketing
10
International journal of contemporary hospitality management
10
International journal of electronic commerce : IJEC
10
Journal of global marketing
10
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ECONIS (ZBW)
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1
Source credibility and emotions generated by robot and human influencers : the perception of luxury brand representatives
Baudier, Patricia
;
Boissieu, Élodie de
;
Duchemin, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014329732
Saved in:
2
Eliciting brand association networks : a new method using online community data
Divakaran, Pradeep Kumar Ponnamma
;
Xiong, Jie
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417228
Saved in:
3
User engagement on global social networks : examining the roles of perceived brand globalness, identification and global identity
Akram, Muhammad Shakaib
;
Malhotra, Neeru
;
Goraya, M. …
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417336
Saved in:
4
From knowledge seeking to knowledge contribution : a social capital perspective on knowledge sharing behaviors in online Q&A communities
Wang, Nan
;
Wang, Liya
;
Ma, Zhenzhong
;
Wang, Shouyang
- In:
Technological forecasting & social change : an …
182
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013449059
Saved in:
5
Pup-ularity contest : the advertising practices of popular animal influencers on Instagram
Jacobson, Jenna
;
Hodson, Jaigris
;
Mittelman, Robert
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013252653
Saved in:
6
Social media-enabled healthcare : a conceptual model of social media affordances, online social support, and health behaviors and outcomes
Lin, Xiaolin
;
Kishore, Rajiv
- In:
Technological forecasting & social change : an …
166
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012694130
Saved in:
7
Building relational worth in an online social community through virtual structural embeddedness and relational embeddedness
Sanz Blas, Silvia
;
Buzova, Daniela
;
Pérez-Ruiz, Pilar
- In:
Technological forecasting & social change : an …
162
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012665279
Saved in:
8
Digitalized social support in the healthcare environment : effects of the types and sources of social support on psychological well-being
Wang, Weisha
;
Shukla, Paurav
;
Shi, Guicheng
- In:
Technological forecasting & social change : an …
164
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012668067
Saved in:
9
How do experiences enhance brand relationship performance and value co-creation in social commerce? : the role of consumer engagement and self brand-connection
Nadeem, Waqar
;
Teck Ming Tan
;
Tajvidi, Mina
;
Hajli, Nick
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012807201
Saved in:
10
Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna
;
Teck Ming Tan
;
Luoma-aho, Vilma
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
Saved in:
11
Unveiling physicians' personal branding strategies in online healthcare service platforms
Zhang, Tingting
;
Yan, Xiangbin
;
Wang, William Yu Chung
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012814229
Saved in:
12
Implementing open innovation through virtual brand communities : a case study analysis in the semiconductor industry
Elia, Gianluca
;
Messeni Petruzzelli, Antonio
;
Urbinati, …
- In:
Technological forecasting & social change : an …
155
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012236451
Saved in:
13
Constructive voice behavior for social change on social networking sites : a reflection of moral identity
Bhatti, Zeeshan Ahmed
;
Arain, Ghulam Ali
;
Akram, …
- In:
Technological forecasting & social change : an …
157
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012515347
Saved in:
14
Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)
Li, Stacey
;
Modi, Pratik
;
Wu, Meng-Shan
;
Chen, Cheng-Hao
; …
- In:
Technological forecasting & social change : an …
139
(
2019
),
pp. 303-310
Persistent link: https://www.econbiz.de/10012132520
Saved in:
15
How social commerce constructs influence customers' social shopping intention? : an empirical study of a social commerce website
Li, Chia-Ying
- In:
Technological forecasting & social change : an …
144
(
2019
),
pp. 282-294
Persistent link: https://www.econbiz.de/10012133928
Saved in:
16
Veni, vidi, vici : the impact of social media on virtual acculturation in tourism context
Li, Chunqing
;
Guo, Shuojia
;
Wang, Cheng Lu
;
Zhang, Jieli
- In:
Technological forecasting & social change : an …
145
(
2019
),
pp. 513-522
Persistent link: https://www.econbiz.de/10012134622
Saved in:
17
Technology-enabled community data for gaining pre-release brand insights
Divakaran, Pradeep Kumar Ponnamma
- In:
Technological forecasting & social change : an …
127
(
2018
),
pp. 217-226
Persistent link: https://www.econbiz.de/10011956874
Saved in:
18
Examining online social brand engagement : a social presence theory perspective
Osei-Frimpong, Kofi
;
McLean, Graeme J.
- In:
Technological forecasting & social change : an …
128
(
2018
),
pp. 10-21
Persistent link: https://www.econbiz.de/10011957066
Saved in:
19
The social side of sustainability : well-being as a driver and an outcome of social relationships and interactions on social networking sites
Munzel, Andreas
;
Meyer-Waarden, Lars
;
Galan, Jean-Philippe
- In:
Technological forecasting & social change : an …
130
(
2018
),
pp. 14-27
Persistent link: https://www.econbiz.de/10011958226
Saved in:
20
No I won't, but yes we will : driving sustainability-related donations through social identity effects
Champniss, Guy
;
Wilson, Hugh
;
MacDonald, Emma K.
; …
- In:
Technological forecasting & social change : an …
111
(
2016
),
pp. 317-326
Persistent link: https://www.econbiz.de/10011611984
Saved in:
21
Assessing the value of real-life brands in Virtual Worlds
Barnes, Stuart J.
;
Mattsson, Jan
;
Hartley, Nicole
- In:
Technological forecasting & social change : an …
92
(
2015
),
pp. 12-24
Persistent link: https://www.econbiz.de/10011389124
Saved in:
22
The impact of customer experience and perceived value on sustainable social relationship in blogs : an empirical study
Chen, Shih-Chih
;
Lin, Chieh-Peng
- In:
Technological forecasting & social change : an …
96
(
2015
),
pp. 40-50
Persistent link: https://www.econbiz.de/10011532118
Saved in:
23
The role of social support on relationship quality and social commerce
Hajli, M. Nick
- In:
Technological forecasting & social change : an …
87
(
2014
),
pp. 17-27
Persistent link: https://www.econbiz.de/10010480463
Saved in:
24
The effects of collectivism and polychronic time orientation on online social interaction and shopping behavior : a comparative study between China and France
Xu-Priour, Dong-Ling
;
Truong, Yann
;
Klink, Richard R.
- In:
Technological forecasting & social change : an …
88
(
2014
),
pp. 265-275
Persistent link: https://www.econbiz.de/10010483215
Saved in:
25
Group social capital in virtual teaming contexts : a moderating role of positive affective tone in knowledge sharing
Tsai, Yuan Hui
;
Ma, Hwa-chun
;
Lin, Chieh-peng
;
Chiu, …
- In:
Technological forecasting & social change : an …
86
(
2014
),
pp. 13-20
Persistent link: https://www.econbiz.de/10010478632
Saved in:
26
User producer interaction in context
Nahuis, Roel
;
Moors, Ellen H. M.
;
Smits, Ruud
- In:
Technological forecasting & social change : an …
79
(
2012
)
6
,
pp. 1121-1134
Persistent link: https://www.econbiz.de/10009617911
Saved in:
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