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~person:"Chapleo, Chris"
~person:"Fry, Marie-Louise"
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9
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1996-2007
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Chapleo, Chris
Fry, Marie-Louise
Kotler, Philip
36
Rundle-Thiele, Sharyn
33
Kubacki, Krzysztof
26
Brennan, Linda
22
Sunstein, Cass R.
20
Lee, Nancy R.
19
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18
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11
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10
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9
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ECONIS (ZBW)
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1
Engaging dissensus : innovating social change
Fry, Marie-Louise
;
Brennan, Linda
;
Previte, Josephine
- In:
Stakeholder involvement in social marketing : …
,
(pp. 89-107)
.
2021
Persistent link: https://www.econbiz.de/10012419626
Saved in:
2
Strengthening social marketing research : harnessing “insight” through ethnography
Brennan, Linda
;
Fry, Marie-Louise
;
Previte, Josephine
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 286-293
Persistent link: https://www.econbiz.de/10011419442
Saved in:
3
Friends or foes : group influence effects on moderate drinking behaviors
Previte, Josephine
;
Fry, Marie-Louise
;
Drennan, Judy
; …
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2146-2154
Persistent link: https://www.econbiz.de/10011373100
Saved in:
4
Brand "infrastructure" in nonprofit organizations : challenges to successful brand building?
Chapleo, Chris
- In:
Journal of marketing communications
21
(
2015
)
3
,
pp. 199-209
Persistent link: https://www.econbiz.de/10011376488
Saved in:
5
Case study: Hello sunday morning! : towards ‘practices’ of responsible drinking
Fry, Marie-Louise
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 109-117)
.
2014
Persistent link: https://www.econbiz.de/10010477274
Saved in:
6
Exploring rationales for branding a university : should we be seeking to measure branding in UK universities?
Chapleo, Chris
- In:
The journal of brand management : an international journal
18
(
2010/11
)
6
,
pp. 411-422
Persistent link: https://www.econbiz.de/10009127892
Saved in:
7
Do UK universities communicate their brands effectively through their websites?
Chapleo, Chris
;
Durán, María Victoria Carrillo
; …
- In:
Journal of marketing for higher education
21
(
2011
)
1
,
pp. 25-46
Persistent link: https://www.econbiz.de/10009295476
Saved in:
8
Discourses of consumer's alcohol resistant identities
Fry, Marie-Louise
- In:
Journal of nonprofit & public sector marketing
23
(
2011
)
4
,
pp. 348-366
Persistent link: https://www.econbiz.de/10009411305
Saved in:
9
Special issue: Innovation in social marketing
Fry, Marie-Louise
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009411311
Saved in:
10
What defines "successful" university brands?
Chapleo, Chris
- In:
International journal of public sector management : IJPSM
23
(
2010
)
2
,
pp. 169-183
Persistent link: https://www.econbiz.de/10008652338
Saved in:
11
Countering consumption in a culture of intoxication
Fry, Marie-Louise
- In:
Journal of marketing management : MM
26
(
2010
)
13/14
,
pp. 1279-1294
Persistent link: https://www.econbiz.de/10008810699
Saved in:
12
Benchmarking road safety success : issues to consider
Dann, Stephen
;
Fry, Marie-Louise
- In:
Australasian marketing journal
17
(
2009
)
4
,
pp. 226-231
Persistent link: https://www.econbiz.de/10003901772
Saved in:
13
Understanding young adult drink-driving behaviour : a value benefit perspective
Fry, Marie-Louise
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 227-235
Persistent link: https://www.econbiz.de/10003832748
Saved in:
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