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~subject:"Konsumentenverhalten"
~person:"Thrassou, Alkis"
~person:"Doyle, Jason P."
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Konsumentenverhalten
Sport organization
13
Sportorganisation
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Sportmarketing
11
Sports marketing
11
Football
10
Fußball
10
Professional sports
10
Profisport
10
Consumer behaviour
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Thrassou, Alkis
Doyle, Jason P.
Heere, Bob
8
Kunkel, Thilo
8
Delia, Elizabeth B.
7
Katz, Matthew
7
McDonald, Heath
7
Wann, Daniel L.
7
Funk, Daniel C.
6
Shuv-Ami, Avichai
6
Uhrich, Sebastian
6
Biscaia, Rui
5
Kim, Yu Kyoum
5
Ko, Yong Jae
5
Lock, Daniel
5
Sveinson, Katherine
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Ahn, Taesoo
4
Anagnostopoulos, Christos
4
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Drayer, Joris
4
Havard, Cody T.
4
Hoeber, Larena
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Jang, Wonseok
4
Theodorakis, Nicholas D.
4
Vrontis, Demetris
4
Yoshida, Masayuki
4
Zhang, James J.
4
Asada, Akira
3
Behnam, Mohsen
3
Behrens, Anton
3
Byon, Kevin K.
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Cayolla, Ricardo
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Chang, Yonghwan
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Delshab, Vahid
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Filo, Kevin
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Inoue, Yuhei
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James, Jeffrey D.
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Kim, Sungkyung
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Kwak, Dae Hee
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Lee, Jin Kyun
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Journal of sport management : the official journal of the North American Society of Sport Management
3
Sport management review
2
International journal of sports marketing & sponsorship
1
Journal of customer behaviour
1
Journal of promotion management : JPM
1
The marketing review
1
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ECONIS (ZBW)
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1
Feeling vital by watching sport : the roles of team identification and stadium attendance in enhancing subjective vitality
Yoshida, Masayuki
;
Sato, Mikihiro
;
Doyle, Jason P.
- In:
Journal of sport management : the official journal of …
37
(
2023
)
4
,
pp. 229-242
Persistent link: https://www.econbiz.de/10014318067
Saved in:
2
Remapping the sport brandscape : a structured review and future direction for sport brand research
Baker, Bradley J.
;
Kunkel, Thilo
;
Doyle, Jason P.
;
Su, Yiran
- In:
Journal of sport management : the official journal of …
36
(
2022
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10013255808
Saved in:
3
Brand lovemarks scale of sport fans
Shuv-Ami, Avichai
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 215-232
Persistent link: https://www.econbiz.de/10011875380
Saved in:
4
Exploring PERMA in spectator sport : applying positive psychology to examine the individual-level benefits of sport consumption
Doyle, Jason P.
;
Filo, Kevin
;
Lock, Daniel
;
Funk, Daniel C.
- In:
Sport management review
19
(
2016
)
5
,
pp. 506-519
Persistent link: https://www.econbiz.de/10011624383
Saved in:
5
Fans' brand commitment to basketball teams : establishing the validity and reliability of a new multidimensional scale
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
Journal of customer behaviour
14
(
2015
)
4
,
pp. 311-329
Persistent link: https://www.econbiz.de/10011551003
Saved in:
6
Contemporary sports club branding : empirical findings on basketball and value-based conceptual constructs
Shuv-Ami, Avichai
;
Thrassou, Alkis
;
Vrontis, Demetris
- In:
The marketing review
15
(
2015
)
4
,
pp. 503-524
Persistent link: https://www.econbiz.de/10011551572
Saved in:
7
Examining the longitudinal structure, stability, and dimensional interrelationships of team identification
Lock, Daniel
;
Funk, Daniel C.
;
Doyle, Jason P.
; …
- In:
Journal of sport management : the official journal of …
28
(
2014
)
2
,
pp. 119-135
Persistent link: https://www.econbiz.de/10010371651
Saved in:
8
Exploring sport brand double jeopardy : the link between team market share and attitudinal loyalty
Doyle, Jason P.
;
Filo, Kevin
;
McDonald, Heath
;
Funk, …
- In:
Sport management review
16
(
2013
)
3
,
pp. 285-297
Persistent link: https://www.econbiz.de/10009787479
Saved in:
9
Sports spectator segmentation : examining the differing psychological connections among spectators of leagues and teams
Doyle, Jason P.
;
Kunkel, Thilo
;
Funk, Daniel C.
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
2
,
pp. 95-111
Persistent link: https://www.econbiz.de/10009741446
Saved in:
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