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isPartOf:"Schriftenreihe Sportökonomie in Forschung und Praxis"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
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Schriftenreihe Sportökonomie in Forschung und Praxis
Sport marketing quarterly : preferred journal of the Sport Marketing Association
Journal of sports economics
112
Journal of sport management : the official journal of the North American Society of Sport Management
60
Sport management review
53
European Sport management quarterly : ESMQ
46
International journal of sport management and marketing : IJSMM
43
International journal of sport finance
33
Applied economics
26
International journal of sports marketing & sponsorship
23
Discussion paper series / IZA
21
Sport and migration : borders, boundaries and crossings
18
Applied economics letters
17
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15
Department of Economics working paper
12
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
11
NBER working paper series
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10
Working paper / National Bureau of Economic Research, Inc.
10
Eastern economic journal
8
IZA Discussion Paper
8
NBER Working Paper
8
Discussion paper and working paper series / QUT School of Economics and Finance
6
Journal of business research : JBR
6
Journal of economic behavior & organization : JEBO
6
Scottish journal of political economy : the journal of the Scottish Economic Society
6
Sport, Business and Management : an international journal ; SBM
6
Atlantic economic journal : AEJ
5
Middlebury College working paper series
5
Sportökonomie
5
Working papers / Department of Economics, West Virginia University
5
Young consumers : insight and ideas for responsible marketers
5
Contemporary economic policy : a journal of Western Economic Association International
4
European journal of operational research : EJOR
4
Journal of advertising research
4
Journal of labor economics
4
Journal of marketing for higher education
4
Journal of risk and financial management : JRFM
4
Labour economics : official journal of the European Association of Labour Economists
4
New horizons in the economics of sport
4
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ECONIS (ZBW)
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The effects of self-brand connection and self-construal on consumers’ psychological and behavioral responses to athlete scandals
Arai, Akiko
;
Ko, Yong Jae
;
Asada, Akira
;
Connaughton, …
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10014292948
Saved in:
2
Athlete interrupted : exploration of athletes' personal brand management in times of crisis
Bredikhina, Nataliya
;
Sveinson, Katherine
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 212-227
Persistent link: https://www.econbiz.de/10013411489
Saved in:
3
Patriot, expert, or complainer? : exploring how athletes express themselves at Olympic Games' press conferences
Li, Bo
;
Scott, Olan
;
Sharpe, Stirling
;
Stokowski, Sarah
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
3
,
pp. 228-238
Persistent link: https://www.econbiz.de/10013411503
Saved in:
4
Lead by example : an exploration of the athlete brand as a role model
Taniyev, Olzhas
;
Gordon, Brian S.
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
1
,
pp. 62-75
Persistent link: https://www.econbiz.de/10013198834
Saved in:
5
Toward a better understanding of fantasy football and dehumanization of athletes : is fantasy sport gambling to blame?
Larkin, Benjamin
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
4
,
pp. 292-304
Persistent link: https://www.econbiz.de/10013532044
Saved in:
6
Publicity about athlete endorsers affects responses to ads via motivational activation
Read, Glenna L.
;
Kim, Jihoon
;
Lee, Yen-I
;
Sun, Shuoya
; …
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 101-112
Persistent link: https://www.econbiz.de/10013346950
Saved in:
7
Die Bewertung von Fußballspielern und deren Bedeutung für den Wert von Fußballvereinen : dargestellt am Beispiel des Spielertransfers von Cristiano Ronaldo zu Juventus Turin
Atzler, Robert
-
2020
Persistent link: https://www.econbiz.de/10012230523
Saved in:
8
The rise of an athlete brand : factors influencing the social media following of athletes
Su, Yiran
;
Baker, Bradley J.
;
Doyle, Jason P.
;
Kunkel, Thilo
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 33-46
Persistent link: https://www.econbiz.de/10012597279
Saved in:
9
The effect of attribution on athlete scandals : consumer responses toward scandalized athletes and endorsements
Kim, Daehwan
;
Ko, Yong Jae
;
Lee, Joon Sung
;
Sato, Shintaro
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
4
,
pp. 269-281
Persistent link: https://www.econbiz.de/10012486856
Saved in:
10
Losing weight with Charles and Dan : examining potential liability for endorser claims in weight loss advertisements
Brison, Natasha T.
;
Pickett, Andrew C.
;
Brown, Katie M.
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10012815534
Saved in:
11
"I still support my favorite team" : the effects of an athlete's transgression and post-response strategy using visual cues on in-group bias
Jang, Wonseok
;
Lee, Joon Sung
;
Cho, Janice
;
Lee, Jeoung Hak
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
2
,
pp. 148-159
Persistent link: https://www.econbiz.de/10012815557
Saved in:
12
Examining the impact of fantasy sport participation and fan identification on player performance and brand image perceptions
Larkin, Benjamin
;
Spalding, Ryan
;
Ahn, Taesoo
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10012815605
Saved in:
13
The impact of gender expression on female athlete endorser effectiveness
Parker, Heidi M.
;
Mudrick, Michael T.
;
Fink, Janet S.
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 264-274
Persistent link: https://www.econbiz.de/10012000642
Saved in:
14
Rattenrennen im Individualsport - eine Untersuchung in der Sportart Triathlon
Adler, Kersten
-
2018
Persistent link: https://www.econbiz.de/10011772592
Saved in:
15
How I perform is not enough : exploring branding barriers faced by elite female athletes
Lobpries, Jami
;
Bennett, Gregg
;
Brison, Natasha
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10011919162
Saved in:
16
Be like mike : the role of social identification in athlete endorsements
Carlson, Brad D.
;
Donavan, D. Todd
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
3
,
pp. 176-191
Persistent link: https://www.econbiz.de/10011752696
Saved in:
17
Unassisted goal : U.S. soccer does not need approval to use player likenesses in group ad
Dodds, Mark
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
3
,
pp. 192-194
Persistent link: https://www.econbiz.de/10011752697
Saved in:
18
Enhanced brand credibility of American athletes with international teammates
Zhou, Yilun
;
Tainsky, Scott
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
2
,
pp. 63-74
Persistent link: https://www.econbiz.de/10011716606
Saved in:
19
Intercollegiate football and luxury suites : an investigation of factors related to price
Mayer, Kurt C.
;
Morse, Alan L.
;
DeSchriver, Timothy D.
- In:
Sport marketing quarterly : preferred journal of the …
26
(
2017
)
2
,
pp. 75-86
Persistent link: https://www.econbiz.de/10011716620
Saved in:
20
Boiler plate inked : copyright actions brought by tattooists threaten athlete endorser publicity rights
Baker, Thomas A., III.
;
Brison, Natasha T.
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
2
,
pp. 128-130
Persistent link: https://www.econbiz.de/10011517925
Saved in:
21
Losing the core sport product : marketing amidst uncertainty in college athletics
Hutchinson, Michael
;
Havard, Cody T.
;
Berg, Brennan K.
; …
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
3
,
pp. 185-194
Persistent link: https://www.econbiz.de/10011635473
Saved in:
22
Athletes' right of publicity in game performances and sports broadcastinf
Osborne, Barbara
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
4
,
pp. 260-262
Persistent link: https://www.econbiz.de/10011635487
Saved in:
23
Effects of sport celebrity transgressions : an exploratory study
Sassenberg, A.
- In:
Sport marketing quarterly : preferred journal of the …
24
(
2015
)
2
,
pp. 78-90
Persistent link: https://www.econbiz.de/10011304061
Saved in:
24
Cause-related versus non-cause-related sport events : differentiating endurance events through a comparison of athletes' motives
Rundio, Amy
;
Heere, Bob
;
Newland, Brianna
- In:
Sport marketing quarterly : preferred journal of the …
23
(
2014
)
1
,
pp. 17-26
Persistent link: https://www.econbiz.de/10010355397
Saved in:
25
Servicequalität in Bundessportfachverbänden : ein Ansatz zur Qualitätsmessung aus Athletenperspektive
Römmelt, Benedikt
-
2014
Persistent link: https://www.econbiz.de/10013441329
Saved in:
26
Keep Calm and Johnny Football : the evolving trademark rights of college athletes
Grady, John
;
Nagel, Mark S.
- In:
Sport marketing quarterly : preferred journal of the …
22
(
2013
)
4
,
pp. 246-248
Persistent link: https://www.econbiz.de/10010257021
Saved in:
27
Das Berufsbild des Spielervermittlers im professionellen Fußball : eine sozialwissenschaftliche Untersuchung der Berufsgruppe unter besonderer Berücksichtigung der Beziehungen und...
Heidtke, Nicolas
-
2013
Persistent link: https://www.econbiz.de/10013441278
Saved in:
28
An empirical examination of university intercollegiate athletic expenditures
Stinson, Jeffrey L.
;
Marquardt, Adam
;
Chandley, Joshua
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
2
,
pp. 104-114
Persistent link: https://www.econbiz.de/10009579949
Saved in:
29
Arrest record or openly gay : the impact of athletes' personal lives on endorser effectiveness
Parker, Heidi M.
;
Fink, Janet S.
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
2
,
pp. 70-79
Persistent link: https://www.econbiz.de/10009579957
Saved in:
30
Impact of perceived on-field performance on sport celebrity source credibility
Koo, Gi-yong
;
Ruihley, Brody J.
;
Dittmore, Stephen W.
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
3
,
pp. 147-158
Persistent link: https://www.econbiz.de/10009665738
Saved in:
31
Sport participant attitudes toward ambush marketing : an exploratory study of ING New York City Marathon runners
McKelvey, Steve
;
Sandler, Dennis
;
Snyder, Kevin
- In:
Sport marketing quarterly : preferred journal of the …
21
(
2012
)
1
,
pp. 7-18
Persistent link: https://www.econbiz.de/10009531615
Saved in:
32
The use of sport celebrities in advertising : a replication and extension
Ruihley, Brody J.
;
Runyan, Rodney C.
;
Lear, Karen E.
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
3
,
pp. 132-142
Persistent link: https://www.econbiz.de/10008667181
Saved in:
33
The impact of ethnic diversity on the Ladies Professional Golf Association : a case study of Anheuser-Busch and its sponsorship objectives and strategies
Choi, J. Andrew
- In:
Sport marketing quarterly : preferred journal of the …
19
(
2010
)
1
,
pp. 51-57
Persistent link: https://www.econbiz.de/10003965847
Saved in:
34
The multiple brand personalities of David Beckham : a case study of the Beckham brand
Vincent, John
;
Hill, John S.
;
Lee, Jason W.
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
3
,
pp. 173-180
Persistent link: https://www.econbiz.de/10003897737
Saved in:
35
To catch a tiger or let him go : the match-up effect and athlete endorsers for sport and non-sport brands
Koernig, Stephen K.
;
Boyd, Thomas C.
- In:
Sport marketing quarterly : preferred journal of the …
18
(
2009
)
1
,
pp. 25-37
Persistent link: https://www.econbiz.de/10009518022
Saved in:
36
Einzelsportler-Sponsoring als Instrument der Unternehmenskommunikation
Geyer, Oliver
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013441330
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