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Sport event
18
Sportveranstaltung
18
Football
10
Fußball
10
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6
Großveranstaltung
6
Advertising effects
5
South Africa
5
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Journal of advertising research
African journal of business and economic research : AJBER
Journal of sports economics
122
European Sport management quarterly : ESMQ
110
Journal of sport management : the official journal of the North American Society of Sport Management
97
International journal of sport management and marketing : IJSMM
91
Sport marketing quarterly : preferred journal of the Sport Marketing Association
77
Sport management review
73
International journal of sport finance
60
International journal of sports marketing & sponsorship
59
Tourism management : research, policies, practice
44
Applied economics
27
Hamburg contemporary economic discussions
24
International journal of event and festival management
24
Journal of business research : JBR
23
Sport, Business and Management : an international journal ; SBM
17
Tourism economics : the business and finance of tourism and recreation
16
Journal of travel and tourism marketing
15
SpringerLink / Bücher
15
Applied economics letters
14
Event- und Impaktforschung
14
Faculty research series / Holy Cross, Economics and Accounting
14
Tourism management perspectives : TMP
14
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
European journal of operational research : EJOR
11
Discussion paper series / IZA
10
Diskussionspapier des Instituts für Organisationsökonomik : [DP-IO]
10
International journal of forecasting
10
Journal of promotion management : JPM
10
Research
10
Sports event management : the Caribbean experience
10
Hamburg Contemporary Economic Discussions
9
European journal of marketing : EJM
8
IZA Discussion Paper
8
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
8
Asian economic policy review : AEPR
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality marketing & management
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
Springer eBook Collection
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ECONIS (ZBW)
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1
The role of faraway fans in sporting event sponsorship : why sponsor patronage is stronger among fans who travel far to events
Scheinbaum, Angeline Close
;
Krishen, Anjala S.
;
Lacey, …
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 49-61
Persistent link: https://www.econbiz.de/10013186363
Saved in:
2
Does athletes' performance influence a sponsor's stock-market value? : assessing the effects of sponsored athletes who represent Japan in international tournaments
Mori, Keiya
;
Morino, Tatsuaki
;
Takeda, Fumiko
- In:
Journal of advertising research
60
(
2020
)
4
,
pp. 439-451
Persistent link: https://www.econbiz.de/10012495776
Saved in:
3
The impact of airing super bowl television ads early on social media : benefits and drivers of watching, liking, and sharing advertisements on social media
Burton, Jennifer Lee
;
Mueller, Kristen M.
;
Gollins, Jan
; …
- In:
Journal of advertising research
59
(
2019
)
4
,
pp. 391-401
Persistent link: https://www.econbiz.de/10012159849
Saved in:
4
Advertisement typicality : a longitudinal experiment : can sponsors transfer the image of a sporting event to their brand?
Mazodier, Marc
;
Corsi, Armando Maria
;
Quester, Pascale G.
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 268-281
Persistent link: https://www.econbiz.de/10011929119
Saved in:
5
How does wall street react to global sports sponsorship announcements? : an analysis of the effect on sponsoring companies' stock market prices
Abril Barrie, Carmen
;
Sanchez, Joaquin
;
Recio, Teresa
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 297-310
Persistent link: https://www.econbiz.de/10011929126
Saved in:
6
EEG-based measures versus panel ratings : predicting social media-based behavioral response to Super Bowl ads
Deitz, George D.
;
Stafford, Marla Royne
;
Peasley, Michael C.
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 217-227
Persistent link: https://www.econbiz.de/10011518177
Saved in:
7
Visual processing and need for cognition can enhance event-sponsorship outcomes : how sporting event sponsorships benefit from the way attendees process them
Close, Angeline
;
Lacey, Russell
;
Cornwell, T. Bettina
- In:
Journal of advertising research
55
(
2015
)
2
,
pp. 206-215
Persistent link: https://www.econbiz.de/10011296202
Saved in:
8
How digital conversations reinforce Super Bowl advertising : the power of earned media drives television engagement
Spotts, Harlan E.
;
Purvis, Scott C.
;
Patnaik, Sandeep
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 454-468
Persistent link: https://www.econbiz.de/10010481166
Saved in:
9
The secret sauce for Super Bowl advertising : what makes marketing work in the world's most watched event?
Kim, Jin-woo
;
Freling, Traci H.
;
Grisaffe, Douglas B.
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 134-149
Persistent link: https://www.econbiz.de/10009778474
Saved in:
10
How much is too much? : the collective impact of repetition and position in multi-segment sports broadcast
Jeong, Yongick
;
Tran, Hai L.
;
Zhao, Xinshu
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 87-101
Persistent link: https://www.econbiz.de/10009548160
Saved in:
11
Utilizing World Cup success to facilitate development : the case of Ghana Football Association (GFA)
Agyemang, Kwame J. A.
- In:
African journal of business and economic research : AJBER
6
(
2011
)
1
,
pp. 87-101
Persistent link: https://www.econbiz.de/10009507664
Saved in:
12
The exclusion of street traders from the benefits of the FIFA 2010 World Cup in South Africa
Çelik, Ercüment
- In:
African journal of business and economic research : AJBER
6
(
2011
)
1
,
pp. 62-86
Persistent link: https://www.econbiz.de/10009507665
Saved in:
13
Whither the legacy of FIFA 2010 World Cup for entrepreneurship in South Africa?
Madichie, Nnamdi O.
- In:
African journal of business and economic research : AJBER
6
(
2011
)
1
,
pp. 44-61
Persistent link: https://www.econbiz.de/10009507666
Saved in:
14
A priori and a positivist view of FIFA 2010 World Cup in South Africa
Kolo, Jerry
- In:
African journal of business and economic research : AJBER
6
(
2011
)
1
,
pp. 22-43
Persistent link: https://www.econbiz.de/10009507667
Saved in:
15
The economic implications of the FIFA 2010 World Cup in South Africa
Jory, Surendranath R.
;
Boojihawon, Dev K.
- In:
African journal of business and economic research : AJBER
6
(
2011
)
1
,
pp. 7-21
Persistent link: https://www.econbiz.de/10009507668
Saved in:
16
The FIFA 2010 World Cup and football sponsorship in Ghana : some expert views
Hinson, Robert
;
Kodua, Prince
;
Mahmoud, Mohammed A.
- In:
African journal of business and economic research : AJBER
6
(
2011
)
1
,
pp. 102-120
Persistent link: https://www.econbiz.de/10009407872
Saved in:
17
Special issue: The implications of the South Africa 2010 FIFA World Cup for African business
Madichie, Nnamdi O.
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10010197259
Saved in:
18
Giving the beautiful game a "pretty" bad name : a viewpoint on African football
Madichie, Nnamdi O.
- In:
African journal of business and economic research : AJBER
5
(
2010
)
1
,
pp. 135-150
Persistent link: https://www.econbiz.de/10003987968
Saved in:
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