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Search: subject_exact:"Store brand"
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Handelsmarke
1,288
Store brand
1,212
Brand management
550
Markenführung
550
Markenartikel
523
Brand
511
Consumer behaviour
499
Konsumentenverhalten
499
Einzelhandel
390
Retail trade
389
Markenimage
213
Brand image
206
Deutschland
205
Theorie
188
Theory
188
Germany
186
Lebensmitteleinzelhandel
125
Markenrecht
122
Trademark law
120
Food retailing
114
Marketingmanagement
102
Marketing management
101
Preismanagement
95
Pricing strategy
95
Markenpolitik
89
Einzelhandelspreis
88
Retail price
88
Beziehungsmarketing
86
Relationship marketing
86
USA
69
United States
67
Wettbewerb
61
Competition
59
Lieferantenmanagement
56
Supplier relationship management
56
Product labelling
52
Warenkennzeichnung
52
Lebensmittelhandel
51
Food trade
49
Product quality
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Author
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Olbrich, Rainer
23
Gázquez-Abad, Juan Carlos
16
Dekimpe, Marnik G.
14
Sethuraman, Raj
14
Martos-Partal, Mercedes
13
Bruhn, Manfred
12
Greenhalgh, Christine
12
Martínez-López, Francisco J.
12
Ahlert, Dieter
11
Ailawadi, Kusum L.
11
Diallo, Mbaye Fall
11
Steenkamp, Jan-Benedict E. M.
11
Deleersnyder, Barbara
10
Rubio Benito, Natalia
10
Sattler, Henrik
10
Yagüe Guillén, María Jésus
10
Geyskens, Inge
9
Grewe, Gundula
9
González-Benito, Óscar
8
Gómez-Suárez, Mónica
8
Kenning, Peter
8
Riekhof, Hans-Christian
8
Wolf, Annett
8
Bauer, Hans H.
7
Braun, Daniela
7
Calvo-Porral, Cristina
7
Dubé, Jean-Pierre
7
Cuneo, Andres
6
Dawes, John
6
Fink, Carsten
6
Fornari, Daniele
6
Fornari, Edoardo
6
Grandi, Sebastiano
6
Herstein, Ram
6
Kaswengi, Joseph
6
Lamey, Lien
6
Lévy Mangin, Jean-Pierre
6
Möhlenbruch, Dirk
6
Nies, Salome
6
Rogers, Mark
6
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Springer Fachmedien Wiesbaden
6
Europäische Union / Harmonisierungsamt für den Binnenmarkt (Marken, Muster und Modelle)
5
National Bureau of Economic Research
4
Hochschule Offenburg
3
Département d'Économie et Sociologie Rurales, Département Sciences Sociales, Agriculture et Alimentation, Espace et Environnement (SAE2)
2
Eurohandelsinstitut
2
RWTH Aachen
2
A. C. Nielsen <New York, NY>
1
Autohaus Buch und Formular
1
Brandsboard e.V.
1
Cadeaux, Jack, Marketing, Australian School of Business, UNSW
1
De Gruyter Oldenbourg
1
Deutschland / Bundeswehr / Universität Hamburg
1
FernUniversität in Hagen / Fachbereich Wirtschaftswissenschaft
1
HAL
1
Harvard Graduate School of Business Administration
1
Helmut-Schmidt-Universität
1
Henkel & Cie
1
Henkel & Cie AG
1
Henkel & Cie GmbH <1922-1950>
1
Henkel & Cie GmbH <1950-1977>
1
Henkel GmbH
1
Henkel Kommanditgesellschaft auf Aktien
1
Institut für Gewerblichen Rechtsschutz <Zürich>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
Nordic Council of Ministers
1
Office for Harmonization in the Internal Market (Trade Marks and Designs)
1
Practising Law Institute
1
Scuola superiore Sant'Anna di studi universitari e di perfezionamento / Laboratory of Economics and Management
1
Springer International Publishing
1
Tan, Lay Peng, Marketing, Australian School of Business, UNSW
1
Tschechische Republik / Ministerstvo Zemědělství
1
Ukraïns'ka Akademija Heral'dyky, Tovarnoho Znaku ta Lohotypu <Kiew>
1
University of Colorado Boulder / Department of Economics
1
University of Essex / Department of Economics
1
Universität Duisburg <1980-2002>
1
Universität St. Gallen
1
Universität St. Gallen / Institut für Finanzwirtschaft und Finanzrecht
1
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Published in...
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Journal of retailing and consumer services
61
International journal of retail & distribution management
24
SpringerLink / Bücher
21
The international review of retail, distribution and consumer research
21
Journal of business research : JBR
18
Journal of retailing
15
The journal of product & brand management
14
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
European journal of operational research : EJOR
11
Handelsforschung
11
Gabler Edition Wissenschaft
9
Journal of agricultural & food industrial organization
9
International journal of production economics
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of food products marketing
8
Review of industrial organization : RIO
8
Springer Proceedings in Business and Economics
8
Transportation research / E : an international journal
8
European journal of marketing : EJM
7
Journal of marketing management : MM
7
Neue Ansätze in Markenforschung und Markenführung
7
Research
7
The journal of brand management : an international journal
7
The journal of consumer marketing
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Journal of marketing
6
Journal of marketing research : JMR
6
Marketing : ZFP ; journal of research and management
6
Marketing letters : a journal of research in marketing
6
Reihe: Marketing, Handel und Management
6
Report / Marketing Science Institute
6
Applied economics
5
Applied economics letters
5
Australasian marketing journal
5
European retail research
5
Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
5
Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
5
Improving marketing strategies for private label products
5
Innovatives Markenmanagement
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
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Source
All
ECONIS (ZBW)
1,257
USB Cologne (EcoSocSci)
37
RePEc
9
EconStor
5
BASE
1
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71
How online grocery shopping drives private label food purchases
Verstraeten, Julie
;
Heeremans, Eva
;
Geuens, Maggie
; …
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014383069
Saved in:
72
Remedy for trademark infringing domain names and counterfeits
Dhingra, Jayems
- In:
Journal of world trade : law, economic policy, public policy
57
(
2023
)
4
,
pp. 643-662
Persistent link: https://www.econbiz.de/10014372946
Saved in:
73
C2M strategies on an e-commerce platform under brand competition
Lyu, Gaoyan
;
Hu, Huaqing
;
Zhuang, Guomian
;
Xi, Chenyang
- In:
Transportation research / E : an international journal
177
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014419309
Saved in:
74
Trademarks and the cost of equity capital
Yang, Bin
;
An, Zhe
;
Gao, Xin
;
Li, Donghui
- In:
The journal of corporate finance : contracting, …
83
(
2023
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014513171
Saved in:
75
Channel power shift and store brand introduction
Ru, Jun
;
Sethi, Suresh P.
;
Shi, Ruixia
;
Zhang, Jun
- In:
Transportation research / E : an international journal
179
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014487477
Saved in:
76
What claims best convey the quality of retailers' standard private label products?
Louis, Didier
;
Lombart, Cindy
;
Grappe, Cindy G.
;
Durif, …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1569-1587
Persistent link: https://www.econbiz.de/10014484155
Saved in:
77
The competition between private label and national brand through the signal of Euro-leaf
Schena, Rosamartina
;
Morrone, Domenico
;
Russo, Angeloantonio
- In:
Business strategy and the environment
32
(
2023
)
8
,
pp. 6169-6181
Persistent link: https://www.econbiz.de/10014466924
Saved in:
78
Optimal fresh agricultural products private brand introduction and sourcing strategy considering different power structures
Cao, Kaiying
;
Gao, Ying
- In:
Managerial and decision economics : MDE ; the …
44
(
2023
)
7
,
pp. 3827-3845
Persistent link: https://www.econbiz.de/10014341052
Saved in:
79
Income inequality and consumer preference for private labels versus national brands
Kurt, Didem
;
Gino, Francesca
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
2
,
pp. 463-479
Persistent link: https://www.econbiz.de/10014251193
Saved in:
80
Private label sourcing for an e-tailer with agency selling and service provision
Li, Hengyu
;
Chen, Huangen
;
Chai, Junwu
;
Shi, Victor
- In:
European journal of operational research : EJOR
305
(
2023
)
1
,
pp. 114-127
Persistent link: https://www.econbiz.de/10013478581
Saved in:
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