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person:"Gau, Roland"
~person:"Venugopal, Srinivas"
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Search: subject_exact:"Subsistence market"
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Subsistence economy
15
Subsistenzwirtschaft
15
Armut
6
Poverty
6
Armutsbekämpfung
5
Poverty reduction
5
poverty
5
Developing countries
4
Entwicklungsländer
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subsistence marketplaces
4
Business start-up
3
Consumer behaviour
3
Entrepreneurship
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Entrepreneurship approach
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Konsumentenverhalten
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macromarketing
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subsistence
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India
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social capital
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subsistence entrepreneurship
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Gau, Roland
Venugopal, Srinivas
Viswanathan, Madhu
32
Ashraf, Nava
12
Zant, Wouter
12
Giné, Xavier
9
Karlan, Dean
9
Evers, Hans-Dieter
8
Rosa, Jose Antonio
7
Sridharan, Srinivas
7
Taylor, J. Edward
7
Ben-David, Dan
6
Gollin, Douglas
6
Rogerson, Richard Donald
6
Seleka, Tebogo B.
6
Arslan, Aslıhan
5
Bennholdt-Thomsen, Veronika
5
Bharadwaj, Prashant
5
Davidova, Sofia
5
Elaydi, Raed
5
Jardón, Carlos M.
5
Koulovatianos, Christos
5
Li, Nicholas
5
Rivera-Santos, Miguel
5
Seavoy, Ronald E.
5
Steger, Thomas M.
5
Braun, Joachim von
4
Buchenrieder, Gertrud
4
Cadot, Olivier
4
Dutoit, Laure
4
Gudeman, Stephen
4
Hubar, Sylwia
4
Li, Jian
4
Olarreaga, Marcelo
4
Piggott, John
4
Pintea, Mihaela
4
Ratten, Vanessa
4
Whalley, John
4
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3
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Journal of macromarketing : examining the interactions among markets, marketing, and society
5
Journal of business research : JBR
2
Journal of public policy & marketing
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Economic developments and emerging markets of the 21st century : global practices, strategies, and challenges
1
Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of macromarketing
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Marketing theory
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ECONIS (ZBW)
15
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1
How subsistence communities reconfigure livelihood systems in response to climate change : a coupled-systems perspective
Venugopal, Srinivas
;
Chakrabarti, Ronika
- In:
Journal of macromarketing
42
(
2022
)
2
,
pp. 292-307
Persistent link: https://www.econbiz.de/10013257879
Saved in:
2
Negotiated agency in the face of consumption constraints : a study of women entrepreneurs in subsistence contexts
Venugopal, Srinivas
;
Viswanathan, Madhu
- In:
Journal of public policy & marketing
40
(
2021
)
3
,
pp. 336-353
Persistent link: https://www.econbiz.de/10012590308
Saved in:
3
Fostering inclusive social innovation in subsistence marketplaces through community-level alliances : an institutional work perspective
Raghubanshi, Gaurav
;
Venugopal, Srinivas
;
Saini, Gordhan K.
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 21-34
Persistent link: https://www.econbiz.de/10013206305
Saved in:
4
Adapting traditional livelihood practices in the face of environmental disruptions in subsistence communities
Venugopal, Srinivas
;
Gau, Roland
;
Appau, Samuelson
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 400-409
Persistent link: https://www.econbiz.de/10012023817
Saved in:
5
Subsistence marketplaces : challenges and opportunities
Viswanathan, Madhu
;
Elaydi, Raed
;
Gau, Roland
; …
- In:
Journal of public policy & marketing
38
(
2019
)
1
,
pp. 36-41
Persistent link: https://www.econbiz.de/10012534191
Saved in:
6
The subsistence marketplaces approach to poverty : lications for marketing theory
Venugopal, Srinivas
;
Viswanathan, Madhu
- In:
Marketing theory
17
(
2017
)
3
,
pp. 341-356
Persistent link: https://www.econbiz.de/10011824998
Saved in:
7
When exchange logics collide : insights from remote indigenous Australia
Godinho, Vinita
;
Venugopal, Srinivas
;
Singh, Supriya
; …
- In:
Journal of macromarketing : examining the interactions …
37
(
2017
)
2
,
pp. 153-166
Persistent link: https://www.econbiz.de/10011737653
Saved in:
8
Consumption constraints and entrepreneurial intentions in subsistence marketplaces
Venugopal, Srinivas
;
Viswanathan, Madhu
;
Jung, Kiju
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
2
,
pp. 235-251
Persistent link: https://www.econbiz.de/10011414192
Saved in:
9
Community-based initiatives and poverty alleviation in subsistence marketplaces
Gau, Roland
;
Ramirez, Edward
;
Barua, Maria E.
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 160-170
Persistent link: https://www.econbiz.de/10010379883
Saved in:
10
Subsistence entrepreneurship, value creation, and community exchange systems : a social capital explanation
Viswanathan, Madhu
;
Echambadi, Raj
;
Venugopal, Srinivas
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
2
,
pp. 213-226
Persistent link: https://www.econbiz.de/10010380636
Saved in:
11
Subsistence and sustainability : from micro-level behavioral insights to macro-level implications on consumption, conservation, and the environment
Viswanathan, Madhu
;
Jung, Kiju
;
Venugopal, Srinivas
; …
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
1
,
pp. 8-27
Persistent link: https://www.econbiz.de/10010257274
Saved in:
12
Perspectives on poverty alleviation : community-based enterprise, development of innovation capability, and the vertical integration mindset
Gau, Roland
;
Ramirez, Edward
;
Gonzalez, Ricardo
;
Perez, Ray
- In:
Economic developments and emerging markets of the 21st …
,
(pp. 229-244)
.
2013
Persistent link: https://www.econbiz.de/10009786115
Saved in:
13
Marketing interactions in subsistence marketplaces : a bottom-up approach to designing public policy
Viswanathan, Madhu
;
Sridharan, Srinivas
;
Ritchie, Robin
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 159-177
Persistent link: https://www.econbiz.de/10009679234
Saved in:
14
Studying low-literate consumers through experimental methods : implications for subsistence marketplaces
Gau, Roland
;
Jae, Haeran
;
Viswanathan, Madhu
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1683-1691
Persistent link: https://www.econbiz.de/10009683170
Saved in:
15
Ingraining product-relevant social good into business processes in subsistence marketplaces : the sustainable market orientation
Viswanathan, Madhu
;
Seth, Anju
;
Gau, Roland
; …
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
4
,
pp. 406-425
Persistent link: https://www.econbiz.de/10003922602
Saved in:
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