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Fernsehnutzung
12
Television usage
12
Fernsehprogramm
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Television advertising
6
Television programme
6
Advertising effects
4
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2002-2010
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Barwise, Patrick
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Beal, Virginia
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Nield, Geoffrey E.
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Journal of advertising research
NBER working paper series
5
Working paper / National Bureau of Economic Research, Inc.
5
Research
4
Doppelklick statt Doppelherz - Medien für die Zielgruppe 50plus
3
NBER Working Paper
3
Digital peripheries : the online circulation of audiovisual content from the small market perspective
2
Digital transformation in journalism and news media : media management, media convergence and globalization
2
Fokus Dienstleistungsmarketing
2
International journal on media management : JMM
2
JMM : the international journal on media management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of media business studies
2
Journal of sport management : the official journal of the North American Society of Sport Management
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Media-Perspektiven
2
SpringerLink / Bücher
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The journal of media economics
2
Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
1
Behavioral Economics und Wirtschaftspolitik
1
Bravo Working Paper # 2020-002
1
Columbia Business School Research Paper
1
Consortium of development studies in Southeast Asia : (CDSSEA) : publication series
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Contemporary economic policy : a journal of Western Economic Association International
1
Contemporary research in sports economics : proceedings of the 5th ESEA Conference
1
DUV / Sozialwissenschaft
1
Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
1
Discussion paper / Centre for Economic Policy Research
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Economics Department working paper series
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Econophysics of agent-based models
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Event- und Impaktforschung
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Forschung und Praxis an der FHWien der WKW
1
Fuzzy methods for customer relationship management and marketing : applications and classifications
1
Handbook of research on managerial practices and disruptive innovation in Asia
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IFN working paper
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Idées reçues
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International journal of sport finance
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Journal of advertising
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1
Why do people watch so much television and video? : implications for the future of viewing and advertising
Barwise, Patrick
;
Bellman, Steven
;
Beal, Virginia
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10012293503
Saved in:
2
Adolescent perceptions of black-oriented media: "the day Beyoncé turned Black" : can Black-oriented films and TV programs be marketed more broadly?
Ellithorpe, Morgan E.
;
Hennessy, Michael
;
Bleakley, Amy
- In:
Journal of advertising research
59
(
2019
)
2
,
pp. 158-170
Persistent link: https://www.econbiz.de/10012109422
Saved in:
3
An examination of television consumption by racial and ethnic audiences in the U.S. : implications for multicultural media planning and media measurement
James, J. P.
;
Lindsey-Warren, Tyrha M.
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 40-52
Persistent link: https://www.econbiz.de/10012007139
Saved in:
4
Why television still matters
Precourt, Geoffrey
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011707536
Saved in:
5
Measuring television in the programmatic age : why television measurement methods are shifting toward digital
Fulgoni, Gian M.
;
Lipsman, Andrew
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 10-14
Persistent link: https://www.econbiz.de/10011707575
Saved in:
6
Predictors of commercial zapping during live prime-time television : an observation-based study identifies factors that drive TV channel switching
Dix, Stephen Richard
;
Phau, Ian
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10011707582
Saved in:
7
Who decides what to watch on TV at home? : insights from people-meter data in Mexico ; measuring co-viewing and preference influences to help broadcasters promote programming
Mora, José-Domingo
;
Krider, Robert E.
;
Ho, Jason
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10010520796
Saved in:
8
The power of social television : can social media build viewer engagement? ; a new approach to brain imaging of viewer immersion
Pynta, Peter
;
Seixas, Shaun A. S.
;
Nield, Geoffrey E.
; …
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 71-80
Persistent link: https://www.econbiz.de/10010354585
Saved in:
9
An episode-by-episode examination : what drives television-viewer behavior ; digging down into audience satisfaction with televison dramas
Dennis, Donald Miller
;
Gray, David Michael
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 166-174
Persistent link: https://www.econbiz.de/10009778471
Saved in:
10
The good news about television : attitudes aren't getting worse tracking public attitudes toward TV advertising
Ewing, Michael
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 83-89
Persistent link: https://www.econbiz.de/10009745861
Saved in:
11
The big picture for large-screen television viewing : for both programming and advertising, audiences are more attentive, more absorbed, and less critical
McNiven, Michael D.
;
Krugman, Dean
;
Tinkham, Spencer F.
- In:
Journal of advertising research
52
(
2012
)
4
,
pp. 421-432
Persistent link: https://www.econbiz.de/10009710182
Saved in:
12
The 38-percent-solution : empirical generalizations for repeat viewing of television programs
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 225-233
Persistent link: https://www.econbiz.de/10009618393
Saved in:
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