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isPartOf:"European journal of marketing : EJM"
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~isPartOf:"International journal of consumer studies"
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European journal of marketing : EJM
Health marketing quarterly
International journal of consumer studies
Young consumers : insight and ideas for responsible marketers
60
SpringerLink / Bücher
50
Journal of advertising research
34
Journal of advertising : official publication of the American Academy of Advertising
33
Psychology & marketing
23
Handbuch Zielgruppenmanagement
21
International journal of advertising : the quarterly review of marketing communications
21
The silver market phenomenon : business opportunities in an era of demographic change
21
Springer eBook Collection
20
The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Research
18
Journal of retailing and consumer services
17
The journal of consumer marketing
17
Harvard business review : HBR
16
Journal of business research : JBR
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Journal of fashion marketing and management
15
Journal of travel and tourism marketing
14
Journal of marketing communications
12
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of hospitality management
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of advertising : the review of marketing communications
8
International journal of nonprofit and voluntary sector marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of financial services marketing : JFSM
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ECONIS (ZBW)
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1
Marketing at the bottom of the pyramid : literature review and future research agenda
Vishnoi, Prama
;
Bhardwaj, Neha
;
Vohra, Anupama
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1517-1536
Persistent link: https://www.econbiz.de/10013411948
Saved in:
2
Children in marketing : a review, synthesis and research agenda
Sigirci, Ozge
;
Gegez, A. Ercan
;
Aytimur, Hilal
;
Gegez, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1594-1639
Persistent link: https://www.econbiz.de/10013411954
Saved in:
3
Children and energy-dense foods : parents, peers, acceptability or advertising?
Tarabashkina, Liudmila
;
Quester, Pascale G.
;
Crouch, Roberta
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1669-1694
Persistent link: https://www.econbiz.de/10011755445
Saved in:
4
Milk, juice, or cola? : exploring the effect of product placement on children’s attitudes and behavior
Stafford, Marla Royne
;
Kowalczyk, Christine M.
;
Levy, Marian
- In:
Health marketing quarterly
34
(
2017
)
2
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011706894
Saved in:
5
Advertising literacy training : the immediate versus delayed effects on children's responses to product placement
De Jans, Steffi
;
Hudders, Liselot
;
Cauberghe, Veroline
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 2156-2174
Persistent link: https://www.econbiz.de/10011773858
Saved in:
6
A content analysis of television food advertising to children : comparing low and general-nutrition food
Kim, Hyuksoo
;
Lee, Doohwang
;
Hong, Yangsun
;
Ahn, Jungsun
; …
- In:
International journal of consumer studies
40
(
2016
)
2
,
pp. 201-210
Persistent link: https://www.econbiz.de/10011488480
Saved in:
7
Editorial: Children as consumers
Pourali, Parastoo
;
Zadeh, Nasrin Razavian
;
Yahyaei, Behrooz
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 509-510
Persistent link: https://www.econbiz.de/10011619960
Saved in:
8
The development of brand awareness in young children : how do young children recognize brands?
Arnas, Yaşare Aktaş
;
Taş, Işıl
;
Oğul, Irem Gürgah
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 536-542
Persistent link: https://www.econbiz.de/10011620027
Saved in:
9
The influence of source attractiveness on self-perception and advertising effectiveness for 6- to 7-year-old children
Van de Sompel, Dieneke
;
Vermeir, Iris
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 575-582
Persistent link: https://www.econbiz.de/10011620070
Saved in:
10
Public and parental perceptions of and concerns with advertising to preschool children
Watkins, Leah
;
Aitken, Robert
;
Robertson, Kirsten
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 592-600
Persistent link: https://www.econbiz.de/10011620125
Saved in:
11
How intervention can empower children as consumers in dealing with advertising
Mar Pàmies, Maria del
;
Ryan, Gerard
; …
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 601-609
Persistent link: https://www.econbiz.de/10011620133
Saved in:
12
Exploring the influence of mothers' attitudes toward advertising on children's consumption of screen media
Kowalczyk, Christine M.
;
Stafford, Marla Royne
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 610-617
Persistent link: https://www.econbiz.de/10011620143
Saved in:
13
Pre-school children and marketing communications
Preston, Christopher
- In:
International journal of consumer studies
40
(
2016
)
5
,
pp. 618-623
Persistent link: https://www.econbiz.de/10011620158
Saved in:
14
The impact of marketing on children's well-being in a digital age : editorial
Oates, Caroline
;
Watkins, Leah
;
Thyne, Maree
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1969-1974
Persistent link: https://www.econbiz.de/10011641434
Saved in:
15
The impact of advertising on children's psychological wellbeing and life satisfaction
Opree, Suzanna J.
;
Buijzen, Moniek
;
Reijmersdal, Eva A. van
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1975-1992
Persistent link: https://www.econbiz.de/10011641443
Saved in:
16
Enhancing youth's attitudes towards microcredit in the bottom of the pyramid markets
Jebarajakirthy, Charles
;
Lobo, Antonio
;
Hewege, Chandana
- In:
International journal of consumer studies
39
(
2015
)
2
,
pp. 180-192
Persistent link: https://www.econbiz.de/10011299545
Saved in:
17
Use of the PHM framework to create safe-sex ads targeted to mature women 50 and older
Morton, Cynthia R.
;
Kim, Hyojin
- In:
Health marketing quarterly
32
(
2015
)
2
,
pp. 148-164
Persistent link: https://www.econbiz.de/10011304095
Saved in:
18
Marketing cereal to children : content analysis of messages on children's and adults' cereal packages
Song, Hayeon
;
Halvorsen, Bonnie
;
Harley, Amy
- In:
International journal of consumer studies
38
(
2014
)
6
,
pp. 571-577
Persistent link: https://www.econbiz.de/10010509741
Saved in:
19
Desert or rain : standardisation of green advertising versus adaptation to the target audience's natural environment
Hartmann, Patrick
;
Apaolaza-Ibáñez, Vanessa
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 917-933
Persistent link: https://www.econbiz.de/10009763953
Saved in:
20
The influence of ethnic attributes on ethnic consumer choice of service outlet
Huang, Yan
;
Oppewal, Harmen
;
Mavondo, Felix
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 877-898
Persistent link: https://www.econbiz.de/10009763959
Saved in:
21
Learning to be tribal : facilitating the formation of consumer tribes
Goulding, Christina
;
Shankar, Avi
;
Canniford, Robin
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 813-832
Persistent link: https://www.econbiz.de/10009763983
Saved in:
22
Getting the focus right : New Zealand baby boomers and advertisements for glasses
FitzPatrick, Mary
;
King, Chloe
;
Davey, Janet
- In:
Health marketing quarterly
30
(
2013
)
3
,
pp. 281-297
Persistent link: https://www.econbiz.de/10010196469
Saved in:
23
Segmentation and brand positioning for Islamic financial services
Rusnah Muhamad
;
Melewar, T. C.
;
Sharifah Faridah Syed Alwi
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 900-921
Persistent link: https://www.econbiz.de/10009572901
Saved in:
24
Five decades of promotion techniques in cigarette advertising : a longitudinal content analysis
Paek, Hye-jin
;
Reid, Leonard N.
;
Jeong, Hyun Ju
;
Choi, …
- In:
Health marketing quarterly
29
(
2012
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10009549369
Saved in:
25
The effectiveness of casual advergames on adolescents' brand attitudes
Redondo, Ignacio
- In:
European journal of marketing : EJM
46
(
2012
)
11/12
,
pp. 1671-1688
Persistent link: https://www.econbiz.de/10009676124
Saved in:
26
Understanding wellness center loyalty through lifestyle analysis
Suresh, Satya
;
Ravichandran, Swathi
;
Ganesan, P.
- In:
Health marketing quarterly
28
(
2011
)
1
,
pp. 16-37
Persistent link: https://www.econbiz.de/10008990992
Saved in:
27
Using product and retail choice attributes for cross-national segmentation
Lockshin, Larry
;
Cohen, Eli
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1236-1252
Persistent link: https://www.econbiz.de/10009267025
Saved in:
28
Who are the medical travelers and what do they want? : a qualitative study
Karuppan, Corinne M.
;
Karuppan, Muthu
- In:
Health marketing quarterly
28
(
2011
)
2
,
pp. 116-132
Persistent link: https://www.econbiz.de/10009241947
Saved in:
29
An exploratory study of adolescent female reactions to direct-to-consumer advertising : the case of the Human Papillomavirus (HPV) Vaccine
Leader, Amy E.
;
Cashman, Rebecca
;
Voytek, Chelsea D.
; …
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 372-385
Persistent link: https://www.econbiz.de/10009410487
Saved in:
30
Consumers young and old : segmenting the target markets for direct-to-consumer prescription drug advertising
Ball, Jennifer Gerard
;
Manika, Danae
;
Stout, Patricia
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10009410497
Saved in:
31
Segmenting and targeting American University students to promote responsible alcohol use : a case for applying social marketing principles
Deshpande, Sameer
;
Rundle-Thiele, Sharyn
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10009410503
Saved in:
32
Teens' consumer interaction styles : the impact of assertive and aggressive behaviour on attitudes towards marketing practices
Crutsinger, Christy
;
Knight, Dee
;
Kim, HaeJung
- In:
International journal of consumer studies
34
(
2010
)
2
,
pp. 196-203
Persistent link: https://www.econbiz.de/10003945566
Saved in:
33
Marketing in the long-term care continuum
Laurence, J. Nathan
;
Kash, Bita A.
- In:
Health marketing quarterly
27
(
2010/11
)
2
,
pp. 145-154
Persistent link: https://www.econbiz.de/10003985092
Saved in:
34
Sensation seekers as a healthcare marketing metasegment
Self, Donald R.
;
Findley, Carolyn Sara Casey
- In:
Health marketing quarterly
27
(
2010/11
)
1
,
pp. 21-47
Persistent link: https://www.econbiz.de/10003957546
Saved in:
35
Preventing fetal alcohol spectrum disorders : the role of protection motivation theory
Cismaru, Magdalena
;
Deshpande, Sameer
;
Thurmeier, Robin
; …
- In:
Health marketing quarterly
27
(
2010/11
)
1
,
pp. 66-85
Persistent link: https://www.econbiz.de/10003957550
Saved in:
36
Direct-to-consumer antidepressant ads and young adults' beliefs about depression
An, Soontae
;
Jin, Hyun Seung
;
Brown, Jane D.
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 259-278
Persistent link: https://www.econbiz.de/10003933197
Saved in:
37
Direct-to-consumer advertising in black and white : racial differences in placement patterns of print advertisements for health products and messages
Crawley, Lavera M.
;
Hisaw, Lisa
;
Illes, Judy
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 279-292
Persistent link: https://www.econbiz.de/10003933230
Saved in:
38
Characteristics of physicians targeted by the pharmaceutical industry to participate in e-detailing
Alkhateeb, Fadi M.
;
Khanfar, Nile M.
;
Doucette, William R.
- In:
Health marketing quarterly
26
(
2009/10
)
2
,
pp. 98-116
Persistent link: https://www.econbiz.de/10003860263
Saved in:
39
Undergraduate students' attitudes towards food shopping and attitudes to time
Dobson, Suzanne
;
Ness, Mitchell
- In:
International journal of consumer studies
33
(
2009
)
6
,
pp. 659-668
Persistent link: https://www.econbiz.de/10003907581
Saved in:
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