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Young consumers : insight and ideas for responsible marketers
60
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34
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33
Psychology & marketing
23
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18
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17
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17
Harvard business review : HBR
16
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16
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16
Health marketing quarterly
15
Journal of fashion marketing and management
15
International journal of consumer studies
14
Journal of travel and tourism marketing
14
Journal of vacation marketing : an international journal
12
Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
12
Tourism management : research, policies, practice
12
Harvard-Business-Manager : das Wissen der Besten
11
International journal of retail & distribution management
11
Jahrbuch Seniorenmarketing
11
Journal of food products marketing
11
Journal of marketing communications
11
European journal of marketing : EJM
10
Journal of international consumer marketing
10
Marketing intelligence & planning
10
Marketing letters : a journal of research in marketing
10
Wettlauf um die Frauen : der Bankkunde der Zukunft ist weiblich
10
International journal of hospitality management
9
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
8
International journal of advertising : the review of marketing communications
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International journal of nonprofit and voluntary sector marketing
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ECONIS (ZBW)
2,572
USB Cologne (EcoSocSci)
174
RePEc
16
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EconStor
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1551
Ganma theory and third-sector sport-development programmes for Aboriginal and Torres Strait Islander youth : implications for sports management
Thomson, Alana
;
Darcy, Simon
;
Pearce, Sonya
- In:
Sport management review
13
(
2010
)
4
,
pp. 313-330
Persistent link: https://www.econbiz.de/10008668792
Saved in:
1552
Iranian generation Y female market segmentation
Hanzaee, Kambiz Heidarzadeh
;
Aghasibeig, Sara
- In:
Journal of Islamic marketing : JIMA
1
(
2010
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10008689098
Saved in:
1553
Four generations of mall visitors in Israel : a study of mall activities, visiting patterns, and products purchased
Gilboa, Shaked
;
Vilnai-Yavetz, Iris
- In:
Journal of retailing and consumer services
17
(
2010
)
6
,
pp. 501-511
Persistent link: https://www.econbiz.de/10008696001
Saved in:
1554
Attitudes toward the extension and parent brand in response to extension advertising
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1237-1244
Persistent link: https://www.econbiz.de/10008696662
Saved in:
1555
The power of theme and language in multi-cultural communities : which tobacco prevention messages are most persuasive to Mexican-American youth?
Kelly, Kathleen
;
Comello, Maria Leonora G.
;
Stanley, …
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10008697045
Saved in:
1556
A tale of two social contexts : race-specific testimonials on commercial Web sites
Elias, Troy
;
Appiah, Osei
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 250-264
Persistent link: https://www.econbiz.de/10008697048
Saved in:
1557
Innovative Wege der Zielgruppenansprache am Beispiel des Dienstleistungssektors
Shanahan, Stefanie
- In:
Marktorientierte Problemlösungen im …
,
(pp. 305-320)
.
2010
Persistent link: https://www.econbiz.de/10008699766
Saved in:
1558
Segmenting special interest visitors to a destination region based on the volume of their expenditures: an application to rail-trail users
Spencer, Daniel M.
- In:
Journal of vacation marketing : an international journal
16
(
2010
)
2
,
pp. 83-95
Persistent link: https://www.econbiz.de/10003975359
Saved in:
1559
Strukturen der Kommunikationsarbeit von Verbänden : empirische Befunde
Schütte, Dagmar
- In:
Handbuch Verbandskommunikation
,
(pp. 155-176)
.
2010
Persistent link: https://www.econbiz.de/10003975514
Saved in:
1560
Verbandszeitschriften : empirische Befunde
Zeese, Jan
- In:
Handbuch Verbandskommunikation
,
(pp. 223-236)
.
2010
Persistent link: https://www.econbiz.de/10003975517
Saved in:
1561
Kommunikation für Dachverbände : Deutscher Führungskräfteverband
Berg, Kay Uwe
- In:
Handbuch Verbandskommunikation
,
(pp. 437-444)
.
2010
Persistent link: https://www.econbiz.de/10003975602
Saved in:
1562
An exploratory study of attendee activities at business trade show
Gopalakrishna, Srinath
;
Roster, Catherine A.
;
Sridhar, …
- In:
The journal of business & industrial marketing
25
(
2010
)
4
,
pp. 241-248
Persistent link: https://www.econbiz.de/10003976047
Saved in:
1563
Schwimmende Häuser an der Küste von Mecklenburg-Vorpommern : einführende Betrachtung einer neuartigen Beherbergungsform
Krüger, Evelyn
- In:
Aktuelle Entwicklungen im Tourismus
,
(pp. 97-111)
.
2010
Persistent link: https://www.econbiz.de/10003976714
Saved in:
1564
The Hispanic view of e-mail, popup, and banner advertising
Korgaonkar, Pradeep K.
;
Silverblatt, Ronnie
;
Becerra, …
- In:
International journal of e-business research : an …
6
(
2010
)
2
,
pp. 45-58
Persistent link: https://www.econbiz.de/10003977143
Saved in:
1565
Backpacker motivations : a travel career approach
Paris, Cody Morris
;
Teye, Victor B.
- In:
Journal of hospitality marketing & management
19
(
2010
)
3
,
pp. 244-259
Persistent link: https://www.econbiz.de/10003977391
Saved in:
1566
Retail format choice in the US consumer electronics market
Carpenter, Jason M.
;
Balija, Vikranth
- In:
International journal of retail & distribution management
38
(
2010
)
4/5
,
pp. 258-274
Persistent link: https://www.econbiz.de/10003977658
Saved in:
1567
Internet marketing strategies for music companies: understanding the demographics of an emerging customer segment
Callaway, Stephen K.
- In:
International journal of internet marketing and …
6
(
2010
)
2
,
pp. 199-221
Persistent link: https://www.econbiz.de/10003977949
Saved in:
1568
How consumer heterogeneity muddles the international advertising debate
Koslow, Scott
;
Costley, Carolyn
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 221-244
Persistent link: https://www.econbiz.de/10003978091
Saved in:
1569
Differences between students and non-students' willingness to donate to a charitable organisation
Pentecost, Robin
;
Andrews, Lynda
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
2
,
pp. 122-136
Persistent link: https://www.econbiz.de/10003978452
Saved in:
1570
Psychographic clustering of blood donors in Egypt using Kohonen's self-organizing maps
Mostafa, Mohamed M.
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10003978480
Saved in:
1571
Gendered giving : the influence of social norms on the donation behavior of men and women
Croson, Rachel Toni Algaze
;
Handy, Femida
;
Shang, Jen
- In:
International journal of nonprofit and voluntary sector …
15
(
2010
)
2
,
pp. 199-213
Persistent link: https://www.econbiz.de/10003978503
Saved in:
1572
Exploring the market segments of farm tourism in Taiwan
Chen, Joseph S.
;
Chang, Lan-lan
;
Cheng, Jen-son
- In:
Journal of hospitality marketing & management
19
(
2010
)
4
,
pp. 309-325
Persistent link: https://www.econbiz.de/10003978765
Saved in:
1573
George Washington Hill and the "reach for a lucky ... " campaign
Beard, Fred
;
Klyueva, Anna
- In:
Journal of historical research in marketing
2
(
2010
)
2
,
pp. 148-165
Persistent link: https://www.econbiz.de/10003979528
Saved in:
1574
Silver dollars : the development of the US elderly market segment
Branchik, Blaine J.
- In:
Journal of historical research in marketing
2
(
2010
)
2
,
pp. 174-197
Persistent link: https://www.econbiz.de/10003979533
Saved in:
1575
Intercultural webdesign as a strategic factor of success
Theuner, Gabriele
- In:
Conference Day 2010 : proceedings ; 5th May 2010 ; …
,
(pp. 193-203)
.
2010
Persistent link: https://www.econbiz.de/10003980888
Saved in:
1576
Mediating the media : a journalist-centric media relations model
Pang, Augustine
- In:
Corporate communications : an international journal
15
(
2010
)
2
,
pp. 192-204
Persistent link: https://www.econbiz.de/10003981738
Saved in:
1577
Alter und Konsum : ökonomische Potenziale einer älter werdenden Gesellschaft
Langguth, Sebastian
-
2010
Persistent link: https://www.econbiz.de/10003984160
Saved in:
1578
Spender-Profile nach Werteorientierungen mit dem Semiometrie-Modell
Petras, André
- In:
Fundraising im Non-Profit-Sektor : Marktbearbeitung von …
,
(pp. 78-87)
.
2010
Persistent link: https://www.econbiz.de/10003984817
Saved in:
1579
Erfolgreiches Fundraising steht auf drei Säulen
Sievert, Katharina
- In:
Fundraising im Non-Profit-Sektor : Marktbearbeitung von …
,
(pp. 257-263)
.
2010
Persistent link: https://www.econbiz.de/10003984861
Saved in:
1580
Tribal mattering spaces : social-networking sites, celebrity affiliations, and tribal innovations
Hamilton, Kathy
;
Hewer, Paul
- In:
Journal of marketing management : MM
26
(
2010
)
3/4
,
pp. 271-289
Persistent link: https://www.econbiz.de/10003984936
Saved in:
1581
Targeting cash to Malawi's ultra-poor : a mixed methods evaluation
Miller, Candace M.
;
Tsoka, Maxton
;
Reichert, Kathryn
- In:
Development policy review
28
(
2010
)
4
,
pp. 481-502
Persistent link: https://www.econbiz.de/10003985022
Saved in:
1582
Journey into parenthood : commodification of reproduction as a new tourism niche market
Voigt, Cornelia
;
Laing, Jennifer H.
- In:
Journal of travel and tourism marketing
27
(
2010
)
3
,
pp. 252-268
Persistent link: https://www.econbiz.de/10003985061
Saved in:
1583
Marketing in the long-term care continuum
Laurence, J. Nathan
;
Kash, Bita A.
- In:
Health marketing quarterly
27
(
2010/11
)
2
,
pp. 145-154
Persistent link: https://www.econbiz.de/10003985092
Saved in:
1584
Racial perceptions in social marketing : the function of fear and efficacy in HIV/Aids communication
Terblanche-Smit, Marlize
;
Terblanche, Nic S.
- In:
Cutting edge international research
,
(pp. 111-125)
.
2010
Persistent link: https://www.econbiz.de/10003985157
Saved in:
1585
Developing a scale to measure service quality : an exploratory study
Raajpoot, Nusser
;
Koh, Khoon
;
Jackson, Anita
- In:
International journal of arts management
12
(
2010
)
3
,
pp. 54-69
Persistent link: https://www.econbiz.de/10003985169
Saved in:
1586
Entertainment in advergames and its influence on brand-related outcomes for children
Waiguny, Martin
;
Terlutter, Ralf
- In:
Cutting edge international research
,
(pp. 171-186)
.
2010
Persistent link: https://www.econbiz.de/10003985177
Saved in:
1587
Website satisfaction: role of user and website characteristics
Shukla, Asmita
;
Swami, Sanjeev
;
Sharma, Narendra K.
- In:
International journal of electronic marketing and …
3
(
2010
)
2
,
pp. 114-131
Persistent link: https://www.econbiz.de/10003985456
Saved in:
1588
Lifestyle retail internet marketing: how does it meet consumer needs
Davis, Katie
;
Misener, Jenna
;
Tran, Jennifer
; …
- In:
International journal of electronic marketing and …
3
(
2010
)
2
,
pp. 156-173
Persistent link: https://www.econbiz.de/10003985495
Saved in:
1589
Ethnic marketing potential in England and Wales : new evidence from the 2001 UK census
Sirkeci, Ibrahim
- In:
Asian journal of marketing : the official journal of …
4
(
2010
)
1
,
pp. 17-25
Persistent link: https://www.econbiz.de/10003985778
Saved in:
1590
The influence of children on family purchasing decisions in Turkey
Guneri, B.
;
Yurt, O.
;
Kaplan, M. D.
;
Delen, M.
- In:
Asian journal of marketing : the official journal of …
4
(
2010
)
1
,
pp. 36-48
Persistent link: https://www.econbiz.de/10003985790
Saved in:
1591
Exploring consumers' adoption of highly technological fashion products : the role of extrinsic and intrinsic motivational factors
Watchravesringkan, Kittichai
;
Hodges, Nancy
;
Kim, Yun-hee
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 263-281
Persistent link: https://www.econbiz.de/10003985985
Saved in:
1592
College-educated youths' attitudes toward global brands : implications for global marketing strategies
Chu, Shu-chuan
;
Huang, Szu-chi
- In:
Journal of international consumer marketing
22
(
2010
)
2
,
pp. 129-145
Persistent link: https://www.econbiz.de/10003986194
Saved in:
1593
Evidence on the marketing approaches targeting gay and lesbian consumers
Baxter, Susan
- In:
Global journal of business research : GJBR
4
(
2010
)
2
,
pp. 125-139
Persistent link: https://www.econbiz.de/10003955511
Saved in:
1594
Online Customer Segmentation in Shopping-Clubs : auf dem Weg zur ultimativen Kundenorientierung bei brands4friends
Heitmeyer, Christian
;
Naveenthirarajah, Sanjeevan
- In:
Web-Exzellenz im E-Commerce : Innovation und …
,
(pp. 71-91)
.
2010
Persistent link: https://www.econbiz.de/10003955839
Saved in:
1595
A segmentation study of pedestrian weekend activity patterns in a central business district
Saarloos, Dick
;
Joh, Chang-hyeon
;
Zhang, Junying
; …
- In:
Journal of retailing and consumer services
17
(
2010
)
2
,
pp. 119-129
Persistent link: https://www.econbiz.de/10003956363
Saved in:
1596
Preismanagement : Stand der aktuellen Lehrbuch- und Managementliteratur (Sammelrezension)
Roth, Stefan
- In:
Die Betriebswirtschaft : DBW
70
(
2010
)
2
,
pp. 165-187
Persistent link: https://www.econbiz.de/10003956469
Saved in:
1597
Sensation seekers as a healthcare marketing metasegment
Self, Donald R.
;
Findley, Carolyn Sara Casey
- In:
Health marketing quarterly
27
(
2010/11
)
1
,
pp. 21-47
Persistent link: https://www.econbiz.de/10003957546
Saved in:
1598
Preventing fetal alcohol spectrum disorders : the role of protection motivation theory
Cismaru, Magdalena
;
Deshpande, Sameer
;
Thurmeier, Robin
; …
- In:
Health marketing quarterly
27
(
2010/11
)
1
,
pp. 66-85
Persistent link: https://www.econbiz.de/10003957550
Saved in:
1599
The ethics of food advertising targeted toward children : parental viewpoint
Bakir, Aysen
;
Vitell, Scott J.
- In:
Journal of business ethics : JOBE
91
(
2010
)
2
,
pp. 299-311
Persistent link: https://www.econbiz.de/10003958491
Saved in:
1600
Bridging culture and consumer value : towards an integrative framework
Yeganeh, Kia Hamid
;
Marcotte, Pascale
;
Bourdeau, Laurent
- In:
International journal of business and emerging markets …
2
(
2010
)
2
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pp. 147-162
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