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ECONIS (ZBW)
254
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151
2030 : a loyalty odyssey ; case study
Hlavinka, Kelly
- In:
The journal of consumer marketing
28
(
2011
)
3
,
pp. 234-238
Persistent link: https://www.econbiz.de/10009230989
Saved in:
152
A symbolic eco-friendly solution case study of shoplifting through technology and consumer behaviour changes
Pate, Sharon S.
;
Adams, Melinda K.
;
Meyer, Sonya S.
- In:
The marketing review
11
(
2011
)
1
,
pp. 57-69
Persistent link: https://www.econbiz.de/10009233535
Saved in:
153
Selling to the new elite : discover the secret to winning over your wealthiest prospects
Taylor, Jim
;
Kraus, Stephen
;
Harrison, Doug
-
2011
Persistent link: https://www.econbiz.de/10008842344
Saved in:
154
The wellness prescription
Goldman, Sharon M.
- In:
The journal of consumer marketing
28
(
2011
)
1
,
pp. 87-91
Persistent link: https://www.econbiz.de/10009009741
Saved in:
155
Zusammenhänge zwischen kulturellen Einflüssen, Konsumverhalten und Auftragserfüllungsstrategien in der Automobilindustrie
Akınlar, Sevket
-
2011
Persistent link: https://www.econbiz.de/10009377588
Saved in:
156
Hotel restaurant co-branding : the relationship of perceived brand fit with intention to purchase
Ashton, Ann Suwaree
;
Scott, Noel
- In:
Journal of vacation marketing : an international journal
17
(
2011
)
4
,
pp. 275-285
Persistent link: https://www.econbiz.de/10009380741
Saved in:
157
Hidden needs : versteckte Kundenbedürfnisse entdecken und in Produkte umsetzen
Goffin, Keith
;
Koners, Ursula
-
2011
Persistent link: https://www.econbiz.de/10009303437
Saved in:
158
Online consumer communities, collaborative learning and innovation
Rossi, Carla
- In:
Measuring business excellence : the journal of …
15
(
2011
)
3
,
pp. 46-62
Persistent link: https://www.econbiz.de/10009314585
Saved in:
159
Damage control : limiting the fall-out from deceptive advertising
Twomey, Katherine L.
;
Knight, John G.
;
McNeill, Lisa S.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 394-403
Persistent link: https://www.econbiz.de/10009267462
Saved in:
160
Managing a new consumer culture : "working consumers" in Web 2.0 as a source of corporate feedback
Hornung, Sabine
;
Kleemann, Frank
;
Voß, G. Günter
- In:
New forms of collaborative innovation and production on …
,
(pp. 131-152)
.
2011
Persistent link: https://www.econbiz.de/10009349218
Saved in:
161
Serving god through the market : the emergence of Muslim consumptionscapes and Islamic resistance
Tepe, Sultan
- In:
Handbook of Islamic marketing
,
(pp. 363-392)
.
2011
Persistent link: https://www.econbiz.de/10009349638
Saved in:
162
Hybride Supply Chains
Meyer, Jan Christoph
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009130780
Saved in:
163
Mitarbeitende als Erlebnisprovider : theoretische Fundierung und empirische Untersuchung an einem Fallbeispiel
Bruhn, Manfred
;
Batt, Verena
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
3
,
pp. 208-220
Persistent link: https://www.econbiz.de/10009271598
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164
Uncovering implicit consumer needs for determining explicit product positioning : growing prudential annuities' variable annuity sales
Kumar, V.
;
Shah, Denish
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 595-603
Persistent link: https://www.econbiz.de/10009299487
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165
Applying a dynamic model of consumer choice to guide brand development at Jetstar Airways
Danaher, Peter J.
;
Roberts, John H.
;
Roberts, Ken
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 586-594
Persistent link: https://www.econbiz.de/10009299498
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166
The communication of strategically significant topics in business-to-business relationships : an empirical study in the electronics manufacturing industry
Stenström-Iivarinen, Nina
-
2011
Persistent link: https://www.econbiz.de/10009683670
Saved in:
167
Die strategische Bedeutung von Markenerlebniswelten im Kontext des Markenwerts und deren finanzwirtschaftliche Aspekte bei Unternehmen in der Automobilindustrie am Beispiel der BMW...
Auer, Daniel
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013420560
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168
Verpackungsmarketing : Fallbeispiele, Trends, Technologien
Vaih-Baur, Christina
(
ed.
)
-
2010
Persistent link: https://www.econbiz.de/10011385553
Saved in:
169
Identifying hidden needs : creating breakthrough products
Goffin, Keith
;
Lemke, Fred
-
2010
Persistent link: https://www.econbiz.de/10008667698
Saved in:
170
Die US-Expansion des deutschen Discounters Aldi : eine Fallstudie zur Internationalisierung im Einzelhandel
Acker, Kristin
-
2010
Persistent link: https://www.econbiz.de/10003979520
Saved in:
171
Marketing hedonics : toward a psychoanalysis of advertising response
Oswald, Laura R.
- In:
Journal of marketing communications
16
(
2010
)
3
,
pp. 107-131
Persistent link: https://www.econbiz.de/10003980291
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172
An exloratory study of multi-cultural views on the Disney-McDonald's alliance
Guillet, Basak Denizci
;
Tasci, Asli D. A.
- In:
Journal of travel and tourism marketing
27
(
2010
)
1
,
pp. 82-95
Persistent link: https://www.econbiz.de/10003963333
Saved in:
173
Service quality programme developments and lean management aspects : a multi-case study
Smith, Alan D.
- In:
International journal of services and operations management
7
(
2010
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10008647387
Saved in:
174
The right sensory mix : targeting consumer product development scientifically
Derval, Diana
-
2010
Persistent link: https://www.econbiz.de/10008663187
Saved in:
175
Customer roles in innovation
Öberg, Christina
- In:
International journal of innovation management
14
(
2010
)
6
,
pp. 989-1011
Persistent link: https://www.econbiz.de/10008826998
Saved in:
176
Immagine e determinanti d'acquisto di un olio d'oliva locale nel mercato giapponese : un caso di studio
Guido, Gianluigi
;
Peluso, Alessandro M.
;
Pino, Giovanni
; …
- In:
Piccola impresa
(
2010
)
3
,
pp. 91-112
Persistent link: https://www.econbiz.de/10009390197
Saved in:
177
Can corrective ad statements based on US v. Philip Morris USA Inc. affect consumer beliefs about smoking?
Tangari, Andrea Heintz
;
Kees, Jeremy
;
Andrews, J. Craig
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
29
(
2010
)
2
,
pp. 153-169
Persistent link: https://www.econbiz.de/10008759869
Saved in:
178
Consumer driven corporate environmentalism : fact or fiction?
Sandhu, Sukhbir
;
Ozanne, Lucie K.
;
Smallman, Clive
; …
- In:
Business strategy and the environment
19
(
2010
)
6
,
pp. 356-366
Persistent link: https://www.econbiz.de/10008655188
Saved in:
179
The mesh : why the future of business is sharing
Gansky, Lisa
-
2010
Persistent link: https://www.econbiz.de/10008658128
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180
The psychology of marketing : cross-cultural perspectives
Raab, Gerhard
;
Goddard, G. Jason
;
Ajami, Riad A.
; …
-
2010
Persistent link: https://www.econbiz.de/10008660132
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181
Modelling clearance sales shopping behaviour
Hemalatha, M.
;
Sivakumar, V. J.
;
Narayanan, A. G. V.
- In:
International journal of business innovation and research
4
(
2010
)
5
,
pp. 451-474
Persistent link: https://www.econbiz.de/10008798779
Saved in:
182
Community relations and engagement
Kitchin, Paul
;
Lewis, Rob
- In:
Sport public relations and communication
,
(pp. 87-104)
.
2010
Persistent link: https://www.econbiz.de/10003948992
Saved in:
183
Breaking the mould : characteristics and consequences of becoming market orientated in Australian meat retailing
Insch, Andrea
- In:
Market orientation : transforming food and agribusiness …
,
(pp. 229-244)
.
2010
Persistent link: https://www.econbiz.de/10010474607
Saved in:
184
Vertrauen schaffende Marken-Kommunikation : Beispiel Schwarzkopf
Müller, Tina
- In:
Markenführung in strukturell veränderten Märkten : …
,
(pp. 70-85)
.
2010
Persistent link: https://www.econbiz.de/10003969717
Saved in:
185
The influence of consumer degree of knowledge on consumer behavior : the case of Spanish olive oil
Espejel, Joel
;
Fandos, Carmina
;
Flavián Blanco, Carlos
- In:
Journal of food products marketing
15
(
2009
)
1
,
pp. 15-37
Persistent link: https://www.econbiz.de/10003831199
Saved in:
186
Marketing und Käuferverhalten
Schneider, Willy
-
2009
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003809854
Saved in:
187
Consumer attitudes towards music piracy : a Spanish case study
Cuadrado, Manuel
;
Miquel, Maria José
;
Montoro Pons, …
- In:
International journal of arts management
11
(
2008/09
)
3
,
pp. 4-15
Persistent link: https://www.econbiz.de/10003867533
Saved in:
188
Revisiting feedback systems : trust building in digital markets
Zhou, Ming
;
Dresner, Martin
;
Windle, Robert J.
- In:
Information & management : the internat. journal of …
46
(
2009
)
5
,
pp. 279-284
Persistent link: https://www.econbiz.de/10003867730
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189
Kundenakzeptanz und Geschäftsrelevanz : Erfolgsfaktoren für Geschäftsmodelle in der digitalen Wirtschaft
Kittl, Christian
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003796769
Saved in:
190
The economic and social impact of telecommunications output : a theoretical framework and empirical evidence for Spain
Katz, Raúl L.
- In:
Intereconomics : review of European economic policy
44
(
2009
)
1
,
pp. 41-48
Persistent link: https://www.econbiz.de/10003803396
Saved in:
191
Are late life gamblers a lucrative market in gambling tourism? : a case study of Iowa, United States
Chhabra, Deepak
- In:
Journal of hospitality & tourism research : JHTR ; the …
33
(
2009
)
2
,
pp. 245-254
Persistent link: https://www.econbiz.de/10003852941
Saved in:
192
Dynamic pricing support systems for DIY retailers : a case study from Austria
Natter, Martin
;
Reutterer, Thomas
;
Mild, Andreas
- In:
GfK marketing intelligence review : Marketingforschung …
(
2009
)
1
,
pp. 46-53
Persistent link: https://www.econbiz.de/10003854945
Saved in:
193
Technology acceptance of connected services in the automotive industry
Hiraoka, Clemens
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003843941
Saved in:
194
Twentieth-century product innovations in the German food industry
Spiekermann, Uwe
- In:
Business history review
83
(
2009
)
2
,
pp. 291-315
Persistent link: https://www.econbiz.de/10003882923
Saved in:
195
The use of integrated method of the Fishbein's attitude model and customer-oriented requirements to improve e-customer behavior and attitue (case study : automobile vending system...
Sanayei, Ali
;
Shafeai, Reza
- In:
Journal of international marketing and marketing research
34
(
2009
)
3
,
pp. 115-128
Persistent link: https://www.econbiz.de/10003887282
Saved in:
196
The changing face of marketing management in Vietnam
Dietrichsen, Pierre
- In:
The changing face of Vietnamese management
,
(pp. 50-92)
.
2009
Persistent link: https://www.econbiz.de/10003888440
Saved in:
197
Cultural paradoxes reflected in brand meaning : McDonald's in Shanghai, China
Eckhardt, Giana M.
;
Houston, Michael J.
-
2009
Persistent link: https://www.econbiz.de/10003785273
Saved in:
198
Growing a niche market : a targeted marketing plan for Colorado homestead ranches
McFadden, Dawn Thilmany
;
Umberger, Wendy
;
Wilson, Joshua
- In:
Review of agricultural economics : RAE
31
(
2009
)
4
,
pp. 984-998
Persistent link: https://www.econbiz.de/10003947811
Saved in:
199
Gender and sustainable consumption : policy implications
Isenhour, Cynthia
;
Ardenfors, Matilda
- In:
International journal of innovation and sustainable …
4
(
2009
)
2/3
,
pp. 135-149
Persistent link: https://www.econbiz.de/10003896165
Saved in:
200
Japanese multinational enterprises in China : successful adaptation of marketing strategies
Buckley, Peter J.
;
Horn, Sierk
- In:
Long range planning : LRP ; international journal of …
42
(
2009
)
4
,
pp. 495-517
Persistent link: https://www.econbiz.de/10003897281
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