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~person:"Flaherty, Karen E."
~person:"Homburg, Christian"
~subject:"Relationship marketing"
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Search: subject_exact:"Verkaufsberufe"
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Relationship marketing
Salespeople
27
Verkaufspersonal
27
Beziehungsmarketing
13
Selling
8
Verkauf
8
Customer satisfaction
6
Kundenzufriedenheit
6
Lieferantenmanagement
5
Supplier relationship management
5
B-to-B-Marketing
4
Business-to-business marketing
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Deutschland
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Germany
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Markenführung
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Marketing management
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Marketingmanagement
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Narrative Methode
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Cause-Related Marketing
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Cause-related marketing
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Direct marketing
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Direktmarketing
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Innovation management
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Flaherty, Karen E.
Homburg, Christian
Agnihotri, Raj
14
Itani, Omar S.
12
Singh, Ramendra
12
Schwepker, Charles H. <Jr.>
10
Wieseke, Jan
10
Alavi, Sascha
9
Chaker, Nawar N.
9
Ahearne, Michael
8
Rapp, Adam
8
Schmitz, Christian
8
Rodriguez, Michael
7
Zablah, Alex R.
7
Bush, Alan J.
6
Habel, Johannes
6
Lam, Son K.
6
Moncrief, William C.
6
Terho, Harri
6
Essl, Andrea
5
Guenzi, Paolo
5
Haas, Alexander
5
Jaramillo, Fernando
5
Jones, Eli
5
Klarmann, Martin
5
Kosfeld, Michael
5
Koshy, Abraham
5
Kröll, Markus
5
Müller, Michael
5
Pullins, Ellen
5
Tanner, John F.
5
Udayana, Ida Bagus Nyoman
5
Bolander, Willy
4
Brown, Tom
4
Folse, Judith Anne Garretson
4
Friend, Scott B.
4
Good, Megan C.
4
Hochstein, Bryan
4
Hughes, Douglas E.
4
Iyer, Rajesh
4
Johlke, Mark C.
4
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Journal of the Academy of Marketing Science
3
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Journal of business research : JBR
2
Journal of marketing
2
Gabler Edition Wissenschaft
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Kompetenz in Wissenschaft & Management
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ECONIS (ZBW)
13
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1
The effect of honest and humble leadership on salesperson customer orientation
Ryan Kirkland, Julia C.
;
Edwards, Bryan D.
;
Flaherty, …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 49-58
Persistent link: https://www.econbiz.de/10012544764
Saved in:
2
Investigating firm level drivers of salesperson brand identification
Allison, Lee
;
Flaherty, Karen E.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 154-169
Persistent link: https://www.econbiz.de/10012417335
Saved in:
3
Commentary on "Storytelling by the sales force and its effect on buyer-seller exchange"
Lacoste, Sylvie
;
La Rocca, Antonella
- In:
Industrial marketing management : the international …
46
(
2015
),
pp. 143-146
Persistent link: https://www.econbiz.de/10011286966
Saved in:
4
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
5
When should the customer really be king? : on the optimum level of salesperson customer orientation in sales encounters
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 55-74
Persistent link: https://www.econbiz.de/10008935843
Saved in:
6
When salespeople develop negative headquarters stereotypes : performance effects and managerial remedies
Homburg, Christian
;
Wieseke, Jan
;
Lukas, Bryan A.
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
5
,
pp. 664-682
Persistent link: https://www.econbiz.de/10009381733
Saved in:
7
When does salespeople’s customer orientation lead to customer loyalty? : the differential effects of relational and functional customer orientation
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
6
,
pp. 795-812
Persistent link: https://www.econbiz.de/10010217998
Saved in:
8
When should the customer really be king? : on the optimum level of salesperson customer orientation in sales encounters
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
-
2010
Persistent link: https://www.econbiz.de/10008933750
Saved in:
9
When does salespeople's customer orientation lead to customer loyality? :the differential effects of relation and functional customer orientation
Homburg, Christian
;
Müller, Michael
;
Klarmann, Martin
-
2010
Persistent link: https://www.econbiz.de/10008937919
Saved in:
10
Implementing the marketing concept at the employee-customer interface : the role of customer need knowledge
Homburg, Christian
;
Wieseke, Jan
;
Bornemann, Torsten
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 64-81
Persistent link: https://www.econbiz.de/10003860862
Saved in:
11
Neukundenakquisition : eine Erfolgsfaktorenanalyse für erklärungsbedürftige Produkte und Dienstleistungen
Fargel, Tim
;
Fargel, Tim Siu-Lung
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003480563
Saved in:
12
The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian
;
Stock-Homburg, Ruth
-
2003
Persistent link: https://www.econbiz.de/10001866778
Saved in:
13
The link between salespeople's job satisfaction and customer satisfaction in a business-to-business context : a dyadic analysis
Homburg, Christian
;
Stock-Homburg, Ruth
-
2003
Persistent link: https://www.econbiz.de/10002512381
Saved in:
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