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~isPartOf:"International journal of production research"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Sales promotion
13
Verkaufsförderung
13
Consumer behaviour
7
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Preismanagement
5
Pricing strategy
5
Lieferkette
3
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Chirra, Sricharan
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International journal of production research
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
43
Journal of business research : JBR
26
Journal of retailing
20
Journal of promotion management : innovations in planning and applied research
19
SpringerLink / Bücher
16
European journal of operational research : EJOR
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing
9
International journal of hospitality management
7
Journal of promotion management : JPM
6
Quantitative marketing and economics : QME
6
Working paper / National Bureau of Economic Research, Inc.
6
International journal of electronic marketing and retailing : IJEMR
5
Journal of consumer behaviour : an international research review
5
Journal of marketing research
5
Journal of revenue and pricing management
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Marketing letters : a journal of research in marketing
5
The journal of personal selling & sales management : JPSSM
5
Asia Pacific journal of marketing and logistics
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems research : ISR
4
International journal of production economics
4
Journal of business-to-business marketing
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Journal of marketing communications
4
Journal of marketing research : JMR
4
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
4
Psychology & marketing
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Service business
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The international review of retail, distribution and consumer research
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The journal of consumer marketing
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Australasian marketing journal
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of advertising : the review of marketing communications
3
International journal of contemporary hospitality management
3
International journal of retail & distribution management
3
Inventi impact: retailing & consumer services
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Journal of agricultural & food industrial organization
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ECONIS (ZBW)
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1
Joint promotion of cross-market retailers : models and analysis
Yan, Ke
;
Hua, Guowei
;
Cheng, T. C. E.
;
Wang, Shouyang
; …
- In:
International journal of production research
60
(
2022
)
11
,
pp. 3397-3418
Persistent link: https://www.econbiz.de/10013499173
Saved in:
2
The impact of coupons on the visit-to-purchase funnel
Gopalakrishnan, Arun
;
Park, Young-Hoon
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10012493315
Saved in:
3
Barriers to sustainable supply chain flexibility during sales promotions
Chirra, Sricharan
;
Raut, Rakesh D.
;
Kumar, Dinesh
- In:
International journal of production research
59
(
2021
)
22
,
pp. 6975-6993
Persistent link: https://www.econbiz.de/10012652847
Saved in:
4
Lead offer spillovers
McGranaghan, Matthew
;
Liaukonyte, Jura
;
Fisher, Geoffrey
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 643-668
Persistent link: https://www.econbiz.de/10012059808
Saved in:
5
Integration of promotion and production decisions in sales and operations planning
Darmawan, Agus
;
Wong, Hartanto
;
Thorstenson, Anders
- In:
International journal of production research
56
(
2018
)
12
,
pp. 4186-4206
Persistent link: https://www.econbiz.de/10011901449
Saved in:
6
Analysis of SCF under sales promotional schemes : an application of interpretive structural modelling approach
Chirra, Sricharan
;
Kumar, Dinesh
- In:
International journal of production research
56
(
2018
)
18
,
pp. 6015-6033
Persistent link: https://www.econbiz.de/10011946787
Saved in:
7
Predicting consumer product demands via Big Data : the roles of online promotional marketing and online reviews
Chong, Alain Yee Loong
;
Ch'ng, Eugene
;
Liu, Martin J.
; …
- In:
International journal of production research
55
(
2017
)
17/18
,
pp. 5142-5156
Persistent link: https://www.econbiz.de/10011723933
Saved in:
8
Pricing with prescheduled sales
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 999-1014
Persistent link: https://www.econbiz.de/10011791437
Saved in:
9
The strategic role of exchange promotions
Desai, Preyas S.
;
Purohit, Devavrat
;
Zhou, Bo
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
Saved in:
10
Dynamic pricing with "BOGO" promotion in revenue management
Kim, Kyoung-Kuk
;
Lee, Chi-Guhn
;
Park, Sunggyun
- In:
International journal of production research
54
(
2016
)
17/18
,
pp. 5283-5302
Persistent link: https://www.econbiz.de/10011530205
Saved in:
11
Managing price promotions within a product line
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 304-318
Persistent link: https://www.econbiz.de/10011459522
Saved in:
12
Try it, you'll like it-or will you? The perils of early free-trial promotions for high-tech service adoption
Foubert, Bram
;
Gijsbrechts, Els
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
5
,
pp. 810-826
Persistent link: https://www.econbiz.de/10011584725
Saved in:
13
The impact of product substitution and retail capacity on the timing and depth of price promotions : theory and evidence
Gümüş, Mehmet
;
Kaminsky, Philip
;
Mathur, Sameer
- In:
International journal of production research
54
(
2016
)
7/8
,
pp. 2108-2135
Persistent link: https://www.econbiz.de/10011495815
Saved in:
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