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Search: subject_exact:"Verkaufsförderung"
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Sales promotion
16
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16
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Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491525
Saved in:
2
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491561
Saved in:
3
A research on hedonic and utilitarian consumption behavior of young consumers on big discount days
Avcı, İbrahim
;
Yıldız, Salih
- In:
Handbook of research on applied AI for international …
,
(pp. 559-579)
.
2021
Persistent link: https://www.econbiz.de/10012303529
Saved in:
4
The relationship between sales promotion activities, private label attitudes, and purchase intention
Aykaç, Ömer Sezai
;
Yilmaz, Aykut
- In:
Improving marketing strategies for private label products
,
(pp. 306-327)
.
2020
Persistent link: https://www.econbiz.de/10012125577
Saved in:
5
Optimizing promotions for multiple items in supermarkets
Cohen, Maxime C.
;
Perakis, Georgia
- In:
Channel strategies and marketing mix in a connected world
,
(pp. 71-97)
.
2020
Persistent link: https://www.econbiz.de/10012146857
Saved in:
6
Retail promotional communication : the comparative effectiveness of print versus online
Ziliani, Cristina
;
Ieva, Marco
;
Gázquez-Abad, Juan Carlos
- In:
Exploring omnichannel retailing : common expectations …
,
(pp. 225-249)
.
2019
Persistent link: https://www.econbiz.de/10011954551
Saved in:
7
Merchandising, Sponsoring, Werbung und Co
Kaestner, Rolf
- In:
Aktuelle Managementstrategien zur Erweiterung der …
,
(pp. 251-274)
.
2018
Persistent link: https://www.econbiz.de/10011774681
Saved in:
8
Mitarbeiterpotenzial nach Maß
Gey, Thomas
;
Klug, Matthias
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 191-200)
.
2017
Persistent link: https://www.econbiz.de/10011565762
Saved in:
9
From financial merchandise planning to supply chain design and execution
Bianchini, Augusto
;
Tricase, Marco
- In:
Business models and ICT technologies for the fashion …
,
(pp. 215-223)
.
2017
Persistent link: https://www.econbiz.de/10011629854
Saved in:
10
The value-based sales approach - design process, tools and needed capabilities to create a solution
Luotola, Hanna
;
Ivanova-Gongne, Maria
;
Liinamaa, Johanna
- In:
Practices for network management : in search of …
,
(pp. 237-250)
.
2017
Persistent link: https://www.econbiz.de/10011634781
Saved in:
11
Are you really influencing your customers? : a black-friday analysis
Delcea, Camelia
;
Ioanas, Elsabeta
;
Paun, Ramona
- In:
Empirical studies on economics of innovation, public …
,
(pp. 225-240)
.
2017
Persistent link: https://www.econbiz.de/10011655121
Saved in:
12
Modeling brand advertising with heterogeneous consumer response : channel implications
Karray, Salma
- In:
Mathematics in business management : [International …
,
(pp. 181-199)
.
2015
Persistent link: https://www.econbiz.de/10011488363
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13
Product Distribution and Promotion: An Analytical Marketing Perspective
Ingene, Charles
;
Zhang, Xubing
- In:
The Oxford handbook of managerial economics
.
2013
Persistent link: https://www.econbiz.de/10012881407
Saved in:
14
Promotion to Physicians and Consumers
Kenkel, Don
;
Mathios, Alan
- In:
The Oxford handbook of the economics of the …
.
2012
Persistent link: https://www.econbiz.de/10012881709
Saved in:
15
Sales Promotions
Blattberg, Robert C.
;
Briesch, Richard A.
- In:
The Oxford handbook of pricing management
.
2012
Persistent link: https://www.econbiz.de/10012882265
Saved in:
16
Sales Technology
Hunter, Gary K.
- In:
The Oxford handbook of strategic sales and sales management
.
2011
Persistent link: https://www.econbiz.de/10012885340
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