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person:"Ford, Neil M."
~person:"Ailawadi, Kusum L."
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Search: subject_exact:"Verkaufsförderung"
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Sales promotion
10
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4
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Ford, Neil M.
Ailawadi, Kusum L.
Gedenk, Karen
14
Usman, Osly
12
Görtz, Gunnar
11
Neslin, Scott A.
11
Kind, Hans Jarle
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Ebeling, Peter
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Foros, Øystein
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Breugelmans, Els
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Jain, Amit
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Kaiser, Harry M.
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Kukar-Kinney, Monika
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Mayzlin, Dina
6
Natter, Martin
6
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Villas-Boas, Sofia
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Retailing in the 21st century : current and future trends
2
A reader in marketing communications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing research : JMR
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Journal of retailing
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ECONIS (ZBW)
11
USB Cologne (EcoSocSci)
2
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1
Sales promotions
Ailawadi, Kusum L.
;
Gupta, Sunil
- In:
The history of marketing science
,
(pp. 463-497)
.
2014
Persistent link: https://www.econbiz.de/10010415796
Saved in:
2
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
3
Innovations in retail pricing and promotions
Grewal, Dhruv
;
Ailawadi, Kusum L.
;
Gauri, Dinesh
;
Hall, …
- In:
Journal of retailing
87
(
2011
),
pp. 43-52
Persistent link: https://www.econbiz.de/10009269263
Saved in:
4
Sales promotion
Gedenk, Karen
;
Neslin, Scott A.
;
Ailawadi, Kusum L.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 393-407)
.
2010
Persistent link: https://www.econbiz.de/10003938774
Saved in:
5
Retailer promotion pass-through : a measure, its magnitude, and its determinants
Ailawadi, Kusum L.
;
Harlam, Bari A.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 782-791
Persistent link: https://www.econbiz.de/10003885072
Saved in:
6
Decomposition of the sales impact of promotion-induced stockpiling
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Lutzky, Christian
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10003547859
Saved in:
7
Churchill/Ford/Walker's Sales force management
Johnston, Mark W.
;
Marshall, Greg W.
;
Churchill, Gilbert A.
-
2006
-
8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002485265
Saved in:
8
Sales promotion
Gedenk, Karen
;
Neslin, Scott A.
;
Ailawadi, Kusum L.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 345-359)
.
2006
Persistent link: https://www.econbiz.de/10003146748
Saved in:
9
Pursuing the value-conscious consumer: store brands versus national brand promotions
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Gedenk, Karen
- In:
A reader in marketing communications
,
(pp. 79-113)
.
2005
Persistent link: https://www.econbiz.de/10003292723
Saved in:
10
Churchill/Ford/Walker's Sales force management
Johnston, Mark W.
;
Ford, Neil M.
-
2003
-
7. ed
Persistent link: https://www.econbiz.de/10001665341
Saved in:
11
Sales force management : planning, implementation, and control
Churchill, Gilbert A.
;
Ford, Neil M.
;
Walker, Orville C.
-
1990
-
3. ed.
Persistent link: https://www.econbiz.de/10004100090
Saved in:
12
Sales force management : planning, implementation, and control
Churchill, Gilbert A.
;
Ford, Neil M.
;
Walker, Orville C.
-
1985
-
2. ed.
Persistent link: https://www.econbiz.de/10000691063
Saved in:
13
Sales force management : planning, implementation, and control
Churchill, Gilbert A.
;
Ford, Neil M.
;
Walker, Orville C.
-
1985
-
2. ed., 3. [Dr.]
Persistent link: https://www.econbiz.de/10004055922
Saved in:
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