//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Event marketing"
~type_genre:"Article in journal"
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Verkaufsflächennutzung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Event marketing
Theory
Ladengestaltung
454
Store design
454
Consumer behaviour
351
Konsumentenverhalten
351
Einzelhandel
252
Retail trade
252
Beziehungsmarketing
74
Relationship marketing
74
Sales promotion
62
Verkaufsförderung
62
Customer satisfaction
52
Kundenzufriedenheit
52
Dienstleistungsqualität
50
Service quality
50
Emotion
34
Food retailing
34
Lebensmitteleinzelhandel
34
Online retailing
34
Online-Handel
34
Brand management
29
Markenführung
29
USA
28
United States
28
Textile distribution
25
Textilhandel
25
Perception
24
Wahrnehmung
24
Retailing
22
Einkaufszentrum
20
Shopping center
20
Theorie
20
Fashion
17
Mode
17
Atmospherics
16
Ladengeschäft
16
Retail outlet
16
Marketing management
14
Marketingmanagement
14
Store environment
14
more ...
less ...
Online availability
All
Undetermined
9
Type of publication
All
Article
25
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
25
Hochschulschrift
17
Thesis
13
Graue Literatur
12
Non-commercial literature
12
Aufsatz im Buch
10
Book section
10
Arbeitspapier
6
Bibliografie enthalten
6
Bibliography included
6
Working Paper
6
Case study
2
Fallstudie
2
Collection of articles of several authors
1
Collection of articles written by one author
1
Mikroform
1
Sammelwerk
1
Sammlung
1
more ...
less ...
Language
All
English
20
German
5
Author
All
Esch, Franz-Rudolf
2
Shaffer, Greg Eric
2
Adil, Gajendra K.
1
Al-Khayyal, Faiz
1
Ashley, Christy
1
Aviv, Yossi
1
Begen, Mehmet A.
1
Bianchi-Aguiar, Teresa
1
Biethahn, Jörg
1
Caglar Gencosman, Burcu
1
Carravilla, Maria Antónia
1
Chaudhuri, Arjun
1
Clarke-Hill, Colin
1
Comfort, Daphne
1
Coughlan, Anne T.
1
DeVuyst, Cheryl S.
1
Dukes, Anthony
1
Flamand, Tulay
1
Gajjar, Hasmukh K.
1
Garaus, Marion
1
Gecili, Hakan
1
Ghoniem, Ahmed
1
Guimarães, Luis
1
Gümbel, Rudolf
1
Henkel, Laura
1
Hillier, David
1
Holmes, Thomas J.
1
Irion, Jens
1
Jahn, Steffen
1
Jones, Peter
1
Ligas, Mark
1
Liu, Yunchuan
1
Lochhead, Malcolm
1
Lu, Jye-chyi
1
Maddah, Bacel
1
Meyer, Susanna
1
Moore, Christopher M.
1
Ngwe, Donald
1
Oliveira, José F.
1
Parikh, Pratik J.
1
more ...
less ...
Published in...
All
European journal of operational research : EJOR
3
Handelsforschung
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Omega : the international journal of management science
2
Advances in economic analysis & policy
1
Annals of operations research
1
Journal of agricultural & food industrial organization
1
Journal of consumer behaviour : an international research review
1
Journal of consumer studies and home economics
1
Journal of marketing theory and practice
1
Journal of productivity analysis
1
Journal of retailing and consumer services
1
Journal of the Operational Research Society : OR
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
The Rand journal of economics
1
Zeitschrift für Planung : ZP
1
more ...
less ...
Source
All
ECONIS (ZBW)
25
Showing
1
-
25
of
25
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Short and sweet : effects of pop-up stores' ephemerality on store sales
Henkel, Laura
;
Jahn, Steffen
;
Toporowski, Waldemar
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013169661
Saved in:
2
Exact optimization and decomposition approaches for shelf space allocation
Caglar Gencosman, Burcu
;
Begen, Mehmet A.
- In:
European journal of operational research : EJOR
299
(
2022
)
2
,
pp. 432-447
Persistent link: https://www.econbiz.de/10013207113
Saved in:
3
Joint shelf design and shelf space allocation problem for retailers
Gecili, Hakan
;
Parikh, Pratik J.
- In:
Omega : the international journal of management science
111
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013271698
Saved in:
4
Allocating products on shelves under merchandising rules : multi-level product families with display directions
Bianchi-Aguiar, Teresa
;
Silva, Elsa
;
Guimarães, Luis
; …
- In:
Omega : the international journal of management science
76
(
2018
),
pp. 47-62
Persistent link: https://www.econbiz.de/10011798980
Saved in:
5
Why outlet stores exist : averting cannibalization in product line extensions
Ngwe, Donald
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
4
,
pp. 523-541
Persistent link: https://www.econbiz.de/10011744814
Saved in:
6
Promoting impulse buying by allocating retail shelf space to grouped product categories
Flamand, Tulay
;
Ghoniem, Ahmed
;
Maddah, Bacel
- In:
Journal of the Operational Research Society : OR
67
(
2016
)
7
,
pp. 953-969
Persistent link: https://www.econbiz.de/10011575582
Saved in:
7
Joint optimization models for shelf display and inventory control considering the impact of spatial relationship on demand
Zhao, Ju
;
Zhou, Yong-Wu
;
Wahab, M. I. M.
- In:
European journal of operational research : EJOR
255
(
2016
)
3
,
pp. 797-808
Persistent link: https://www.econbiz.de/10011556151
Saved in:
8
Exploring the everyday retail experience : the discourses of style and design
Pecoraro, Maria
;
Uusitalo, Outi
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
6
,
pp. 429-441
Persistent link: https://www.econbiz.de/10010469813
Saved in:
9
Die Auswirkungen von Einkaufsverwirrung auf das Nachfrageverhalten
Garaus, Marion
;
Wagner, Udo
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
1
,
pp. 8-21
Persistent link: https://www.econbiz.de/10009727089
Saved in:
10
A piecewise linearization framework for retail shelf space management models
Irion, Jens
;
Lu, Jye-chyi
;
Al-Khayyal, Faiz
;
Tsao, Yu-chung
- In:
European journal of operational research : EJOR
222
(
2012
)
1
,
pp. 122-136
Persistent link: https://www.econbiz.de/10009569553
Saved in:
11
Can hedonic store environments help retailers overcome low store accessibility?
Ashley, Christy
;
Ligas, Mark
;
Chaudhuri, Arjun
- In:
Journal of marketing theory and practice
18
(
2010
)
3
,
pp. 249-262
Persistent link: https://www.econbiz.de/10003997671
Saved in:
12
A piecewise linearization for retail shelf space allocation problem and a local search heuristic
Gajjar, Hasmukh K.
;
Adil, Gajendra K.
-
2010
Persistent link: https://www.econbiz.de/10008655134
Saved in:
13
Retail experience stores : experiencing the brand at first hand
Jones, Peter
;
Comfort, Daphne
;
Clarke-Hill, Colin
; …
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 241-248
Persistent link: https://www.econbiz.de/10003989411
Saved in:
14
In-store media and distribution channel coordination
Dukes, Anthony
;
Liu, Yunchuan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 94-107
Persistent link: https://www.econbiz.de/10003973178
Saved in:
15
Price-matching guarantees, retail competition, and product-line assortment
Coughlan, Anne T.
;
Shaffer, Greg Eric
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 580-588
Persistent link: https://www.econbiz.de/10003868072
Saved in:
16
Optimal markdown pricing : implications of inventory display formats in the presence of strategic customers
Yin, Rui
;
Aviv, Yossi
;
Pazgal, Amit I.
;
Tang, Christopher S.
- In:
Management science : journal of the Institute for …
55
(
2009
)
8
,
pp. 1391-1408
Persistent link: https://www.econbiz.de/10003885447
Saved in:
17
Demand screening with slotting allowances and failure fees
DeVuyst, Cheryl S.
(
contributor
)
- In:
Journal of agricultural & food industrial organization
3
(
2005
)
2
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003348959
Saved in:
18
Slotting allowances and optimal product variety
Shaffer, Greg Eric
(
contributor
)
- In:
Advances in economic analysis & policy
5
(
2005
)
1
Persistent link: https://www.econbiz.de/10003015560
Saved in:
19
Bar codes lead to frequent deliveries and superstores
Holmes, Thomas J.
- In:
The Rand journal of economics
32
(
2001
)
4
,
pp. 708-725
Persistent link: https://www.econbiz.de/10001645973
Saved in:
20
The management of retail design : demystifying the activity
Moore, Christopher M.
- In:
Journal of consumer studies and home economics
22
(
1998
)
3
,
pp. 121-130
Persistent link: https://www.econbiz.de/10001247684
Saved in:
21
Auswirkungen der Ladenwahrnehmung auf Kaufverhalten und Einkaufszufriedenheit : Ergebnisse einer situativen Analyse
Swoboda, Bernhard
- In:
Handelsforschung
12
(
1997
),
pp. 315-339
Persistent link: https://www.econbiz.de/10001229916
Saved in:
22
Ein konzeptionelles Modell zum Suchverhalten von Kunden in Einzelhandelsunternehmen
Esch, Franz-Rudolf
- In:
Handelsforschung
12
(
1997
),
pp. 297-314
Persistent link: https://www.econbiz.de/10001229926
Saved in:
23
Ein Konzept zur Ermittlung der optimalen Ladengestaltung : Prof. Dr. R. Gümbel zum 65. Geburtstag
Biethahn, Jörg
- In:
Zeitschrift für Planung : ZP
6
(
1995
)
4
,
pp. 361-369
Persistent link: https://www.econbiz.de/10001192083
Saved in:
24
Umsetzung erlebnisbetonter Positionierungskonzepte in der Ladengestaltung von Handelsunternehmen
Esch, Franz-Rudolf
- In:
Handelsforschung
10
(
1995
),
pp. 287-312
Persistent link: https://www.econbiz.de/10001220162
Saved in:
25
Kernel estimation for disequilibrium models for floorspace efficiency in retailing
Vinod, Hrishikesh D.
- In:
Journal of productivity analysis
1
(
1989
)
1
,
pp. 79-94
Persistent link: https://www.econbiz.de/10001075768
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->