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~subject:"Retail trade"
~subject:"Online-Marketing"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
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Retail trade
Online-Marketing
Distribution channel
17
Vertriebsweg
17
Consumer behaviour
9
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9
Einzelhandel
8
E-commerce
7
Electronic Commerce
7
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6
Online-Handel
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Beziehungsmarketing
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Kundenzufriedenheit
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1
Cebollada, Javier
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Iacobucci, Dawn
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Irvin, John W.
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
76
Journal of retailing
41
International journal of production economics
32
European journal of operational research : EJOR
29
Journal of business research : JBR
27
International journal of retail & distribution management
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
Transportation research / E : an international journal
18
Management science : journal of the Institute for Operations Research and the Management Sciences
17
International journal of production research
16
The international review of retail, distribution and consumer research
16
International journal of retail and distribution management
12
Journal of marketing channels : ... distribution systems, strategy, and management
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
Omega : the international journal of management science
10
Production and operations management : the flagship research journal of the Production and Operations Management Society
9
Journal of marketing
8
Journal of marketing research : JMR
8
Production and operations management : an international journal of the Production and Operations Management Society
8
SpringerLink / Bücher
8
Manufacturing & service operations management : M & SOM
7
Marketing intelligence & planning
7
Handbuch Multi-Channel-Marketing
6
IEEE transactions on engineering management : EM
6
International journal of electronic commerce : IJEC
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of the Operational Research Society
6
Asia Pacific journal of marketing and logistics
5
Decision sciences : DS
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Information systems research : ISR
5
Quantitative marketing and economics : QME
5
The journal of business & industrial marketing
5
Discussion paper / Tinbergen Institute
4
IMA journal of management mathematics
4
International journal of industrial organization
4
International journal of logistics : research and applications
4
Journal of marketing research
4
Journal of operations management
4
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ECONIS (ZBW)
10
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1
The effect of cross-channel integration on cost efficiency
Tagashira, Takumi
;
Minami, Chieko
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 68-83
Persistent link: https://www.econbiz.de/10012060916
Saved in:
2
The impact of adding online-to-offline service platform channels on firms' offline and total sales and profits
Zhang, Sha
;
Pauwels, Koen
;
Peng, Chenming
- In:
Journal of interactive marketing : a quarterly …
47
(
2019
),
pp. 115-128
Persistent link: https://www.econbiz.de/10012060948
Saved in:
3
Online category pricing at a multichannel crocery retailer
Cebollada, Javier
;
Chu, Yanlai
;
Jiang, Zhiying
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 52-69
Persistent link: https://www.econbiz.de/10012107041
Saved in:
4
The effect of house ads on multichannel sales
Goic, Marcel
;
Álvarez, Rodolfo
;
Montoya, Ricardo
- In:
Journal of interactive marketing : a quarterly …
42
(
2018
),
pp. 32-45
Persistent link: https://www.econbiz.de/10011873131
Saved in:
5
Determinants of retailers' cross-channel integration : an innovation diffusion perspective on omni-channel retailing
Cao, Lanlan
;
Li, Li
- In:
Journal of interactive marketing : a quarterly …
44
(
2018
),
pp. 1-16
Persistent link: https://www.econbiz.de/10011949460
Saved in:
6
Basket composition and choice among direct channels : a latent state model of shopping costs
Kalyanam, Kirthi
;
Lenk, Peter J.
;
Rhee, Eddie
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 69-88
Persistent link: https://www.econbiz.de/10011743777
Saved in:
7
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
8
Consumers' perceptions of online and offline retailer deception : a moderated mediation analysis
Riquelme, Isabel P.
;
Román, Sergio
;
Iacobucci, Dawn
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011537907
Saved in:
9
Crafting integrated multichannel retailing strategies
Zhang, Jie
;
Farris, Paul W.
;
Irvin, John W.
;
Kushwaha, Tarun
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 168-180
Persistent link: https://www.econbiz.de/10003987346
Saved in:
10
A hierarchical marketing communications model of online and offline media synergies
Naik, Prasad A.
;
Peters, Kay
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
4
,
pp. 288-299
Persistent link: https://www.econbiz.de/10003893284
Saved in:
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