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person:"Swoboda, Bernhard"
~person:"Sigué, Simon Pierre"
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18
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18
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8
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6
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Swoboda, Bernhard
Sigué, Simon Pierre
Yan, Ruiliang
25
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19
Schögel, Marcus
19
Anderson, Erin
18
Neslin, Scott A.
18
Zaccour, Georges
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11
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11
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11
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11
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11
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11
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10
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10
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10
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10
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10
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10
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10
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10
Taboubi, Sihem
10
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9
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9
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9
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2
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2
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1
HandelsMonitor
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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1
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Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
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ECONIS (ZBW)
18
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1
An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Saved in:
2
Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
3
Demand-enhancing services for tangible products in a distribution system with online and off-line channels
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of service research
25
(
2022
)
3
,
pp. 390-401
Persistent link: https://www.econbiz.de/10013395969
Saved in:
4
Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty
Swoboda, Bernhard
;
Winters, Amelie
- In:
Journal of business research : JBR
125
(
2021
),
pp. 279-294
Persistent link: https://www.econbiz.de/10012494066
Saved in:
5
Games in management science : essays in honor of Georges Zaccour
Pineau, Pierre-Olivier
(
ed.
);
Sigué, Simon Pierre
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012060576
Saved in:
6
Offline retailers expanding online to compete with manufacturers : strategies and channel power
Karray, Salma
;
Sigué, Simon Pierre
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 203-214
Persistent link: https://www.econbiz.de/10011871451
Saved in:
7
Joint advertising of complementary products sold through an independent retailer
Karray, Salma
;
Sigué, Simon Pierre
- In:
International journal of production research
56
(
2018
)
15
,
pp. 5222-5233
Persistent link: https://www.econbiz.de/10011931109
Saved in:
8
Retailer and manufacturer advertising scheduling in a marketing channel
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
78
(
2017
),
pp. 93-100
Persistent link: https://www.econbiz.de/10011736245
Saved in:
9
Crosswise and reciprocal interdependencies within retailers' multichannel structures
Swoboda, Bernhard
;
Weindel, Julia
;
Schramm-Klein, Hanna
- In:
The international review of retail, distribution and …
26
(
2016
)
4
,
pp. 347-374
Persistent link: https://www.econbiz.de/10011594187
Saved in:
10
Retailer corporate social responsibility : shedding light on CSR's impact on profit of intermediaries in marketing channels
Schramm-Klein, Hanna
;
Morschett, Dirk
;
Swoboda, Bernhard
- In:
International journal of retail & distribution management
43
(
2015
)
4/5
,
pp. 403-431
Persistent link: https://www.econbiz.de/10011298823
Saved in:
11
Conflict in supplier-retailer relationships in the brewery industry in Cameroon
Biboum, Altante Désirée
;
Sigué, Simon Pierre
- In:
Journal of African business
15
(
2014
)
1/3
,
pp. 75-84
Persistent link: https://www.econbiz.de/10010483089
Saved in:
12
(R)Evolution des Mehrkanalhandels : von Multi-Channel- über Cross-Channel- zu Omni-Channel-Retailing
Schramm-Klein, Hanna
;
Wagner, Gerhard
;
Neus, Florian
; …
-
2014
Persistent link: https://www.econbiz.de/10010373910
Saved in:
13
Influence strategies and channel member satisfaction in Cameroon
Sigué, Simon Pierre
;
Bonsu, Samuel K.
- In:
Journal of African business
13
(
2012
)
1/3
,
pp. 200-208
Persistent link: https://www.econbiz.de/10009710155
Saved in:
14
Kooperative Markenstrategien von Hersteller und Handel
Swoboda, Bernhard
;
Schwerdle, Willi
;
Müller, …
- In:
Markenstrategien im Spannungsfeld Hersteller - Handel : …
,
(pp. 74-125)
.
2011
Persistent link: https://www.econbiz.de/10009009233
Saved in:
15
Internationales Management aus der Perspektive des internationalen Distributionsmanagements
Morschett, Dirk
;
Swoboda, Bernhard
- In:
Internationales Management : Forschung, Lehre, Praxis
,
(pp. 653-679)
.
2009
Persistent link: https://www.econbiz.de/10003800317
Saved in:
16
Electronic Commerce im Handel : Anwendungen und Entwicklungsperspektiven
Swoboda, Bernhard
;
Janz, Markus
- In:
Roadmap to E-Business : wie Unternehmen das Internet …
,
(pp. 302-326)
.
2002
Persistent link: https://www.econbiz.de/10001682817
Saved in:
17
Stackelberg leadership in a marketing channel
Jørgensen, Steffen
;
Sigué, Simon Pierre
;
Zaccour, Georges
- In:
International game theory review
3
(
2001
)
1
,
pp. 13-26
Persistent link: https://www.econbiz.de/10001613993
Saved in:
18
Auswirkungen des Electronic Commerce auf den Handel
Zentes, Joachim
;
Swoboda, Bernhard
- In:
Die Betriebswirtschaft : DBW
60
(
2000
)
6
,
pp. 687-706
Persistent link: https://www.econbiz.de/10001535095
Saved in:
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