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USA
Vertriebskosten
234
Distribution costs
174
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63
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61
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48
Marketing
28
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26
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21
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19
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17
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17
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15
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15
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14
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5
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4
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4
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2
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2
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1
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1
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1
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1
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1
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Marketing mix decisions : new perspectives and practices
4
New ideas for successful marketing : [National Conference American Marketing Association, June 13 - 15, 1966, Chicago]
2
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1
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1
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ECONIS (ZBW)
24
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1
Upside cost stickiness and its determinants
Jin, Byunghoon
- In:
Journal of managerial issues : JMI
33
(
2021
)
4
,
pp. 331-349
Persistent link: https://www.econbiz.de/10012792355
Saved in:
2
Allocating marketing resources
Gupta, Sunil
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003722769
Saved in:
3
How low has the farm share of retail food prices really fallen?
Stewart, Hayden
-
2006
Persistent link: https://www.econbiz.de/10003745390
Saved in:
4
Mode selection for automotive distribution with quantity discounts
Jin, Mingzhou
;
Eksioglu, Sandra D.
;
Eksioglu, Burak
; …
- In:
Networks and spatial economics : a journal of …
10
(
2010
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003970221
Saved in:
5
The effects of transacation-specific investments in marketing channels: the moderating role of relational norms
Brown, James R.
;
Crosno, Jody L.
;
Dev, Chekitan S.
- In:
Journal of marketing theory and practice
17
(
2009
)
4
,
pp. 317-333
Persistent link: https://www.econbiz.de/10003897723
Saved in:
6
Heterogeneous learning and the targeting of marketing communication for new products
Narayanan, Sridhar
;
Manchanda, Puneet
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 424-441
Persistent link: https://www.econbiz.de/10003868023
Saved in:
7
Distribution costs and real exchange rate dynamics during exchange-rate-based-stabilizations
Burstein, Ariel T.
;
Neves, João César das
;
Rebelo, Sérgio
-
2000
Persistent link: https://www.econbiz.de/10001507808
Saved in:
8
Allocating marketing resources
Gupta, Sunil
;
Steenburgh, Thomas J.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 3-37)
.
2008
Persistent link: https://www.econbiz.de/10003769428
Saved in:
9
Practical measurement of advertising impact : the IBM experience
Powers, Todd M.
;
Menon, Anil
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 77-109)
.
2008
Persistent link: https://www.econbiz.de/10003769434
Saved in:
10
Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V.
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 113-153)
.
2008
Persistent link: https://www.econbiz.de/10003769437
Saved in:
11
Strategic allocation of marketing resources : methods and insights
Shankar, Venkatesh
- In:
Marketing mix decisions : new perspectives and practices
,
(pp. 154-183)
.
2008
Persistent link: https://www.econbiz.de/10003769451
Saved in:
12
Marketing mix decisions : new perspectives and practices
Kerin, Roger A.
(
contributor
);
O'Regan, Rob
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10013541468
Saved in:
13
The future benefits in selling, general and administrative expenses
Kovacs, Eugene Joseph
-
2004
Persistent link: https://www.econbiz.de/10003778029
Saved in:
14
Distribution costs and real exchange rate dynamics during exchange-rate-based stabilizations
Burstein, Ariel T.
;
Neves, João César das
;
Rebelo, Sérgio
- In:
Journal of monetary economics
50
(
2003
)
6
,
pp. 1189-1214
Persistent link: https://www.econbiz.de/10001799298
Saved in:
15
Essays on real exchange rate dynamics and on the monetary transmission mechanism
Burstein, Ariel T.
-
2002
Persistent link: https://www.econbiz.de/10003779125
Saved in:
16
US fresh fruit and vegetable marketing : emerging trade practices, trends, and issues
Calvin, Linda
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001552642
Saved in:
17
Distribution costs and real exchange rate dynamics during exchange rate-based stabilization
Burstein, Ariel T.
-
2001
Persistent link: https://www.econbiz.de/10013423566
Saved in:
18
Distribution costs and real exchange rate dynamics during exchange-rate-based-stabilizations
Burstein, Ariel T.
;
Neves, João César das
;
Rebelo, Sérgio
-
2000
Persistent link: https://www.econbiz.de/10001481006
Saved in:
19
The magnitude of menu costs : direct evidence from large US supermarket chains
Levy, Daniel C.
;
Bergen, Mark
;
Dutta, Shantanu
; …
- In:
The quarterly journal of economics
112
(
1997
)
3
,
pp. 791-825
Persistent link: https://www.econbiz.de/10001225237
Saved in:
20
Relationship management is more than wining and dining
Sonnenberg, Frank K.
- In:
Journal of business strategy
9
(
1988
)
3
,
pp. 60-63
Persistent link: https://www.econbiz.de/10003683483
Saved in:
21
Handbook of modern marketing
Buell, Victor P.
(
ed.
)
-
1986
-
2. ed.
Persistent link: https://www.econbiz.de/10013467236
Saved in:
22
Marketing costs of inadequate standards
Barnes, Thomas L.
- In:
New ideas for successful marketing : [National …
,
(pp. 159-168)
.
1966
Persistent link: https://www.econbiz.de/10003481756
Saved in:
23
Measuring the effectiveness of marketing expenditure in bidding for defense contracts
Simmonds, Kenneth
- In:
New ideas for successful marketing : [National …
,
(pp. 149-167)
.
1966
Persistent link: https://www.econbiz.de/10003681290
Saved in:
24
Increasing profits on the marketing dollar by controlling marketing costs and raising sales force productivity
American Management Association
-
1957
Persistent link: https://www.econbiz.de/10002746221
Saved in:
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