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Search: subject_exact:"Viral marketing"
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Viral marketing
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Social Web
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online reviews
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Xie, Karen L.
Law, Chun Hung Roberts
18
Berger, Jonah
16
Filieri, Raffaele
16
Loureiro, Sandra Maria Correia
14
Mariani, Marcello M.
12
Tan, Yong
12
Dwivedi, Yogesh Kumar
11
East, Robert
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Law, Rob
11
Liu, Yong
11
Balaji, M. S.
10
Bilgihan, Anil
10
Duan, Wenjing
10
Kim, Jong Min
10
Li, Hengyun
10
Mayzlin, Dina
10
Pelsmacker, Patrick de
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Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Gopinath, Shyam
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Jayawardhena, Chanaka
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Karjaluoto, Heikki
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Pavlou, Paul A.
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Peres, Renana
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Ranaweera, Chatura
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Romaniuk, Jenni
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Scott, David Meerman
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Stephen, Andrew T.
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Usman, Osly
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Ye, Qiang
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Zhang, Han
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Akram, Umair
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International journal of contemporary hospitality management
3
International journal of hospitality management
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of travel and tourism marketing
1
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Let photos speak : the effect of user-generated visual content on hotel review helpfulness
Li, Chunhong
;
Kwok, Linchi
;
Xie, Karen L.
;
Liu, Jianwei
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
4
,
pp. 665-690
Persistent link: https://www.econbiz.de/10014265802
Saved in:
2
The effects of consumer experience and disconfirmation on the timing of online review : field evidence from the restaurant business
Li, Hengyun
;
Xie, Karen L.
;
Zhang, Zili
- In:
International journal of hospitality management
84
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012146212
Saved in:
3
The effects of reviewer expertise on future reputation, popularity, and financial performance of hotels : insights from data-analytics
Xie, Karen L.
;
So, Kevin Kam Fung
- In:
Journal of hospitality & tourism research : JHTR ; the …
42
(
2018
)
8
,
pp. 1187-1209
Persistent link: https://www.econbiz.de/10011943034
Saved in:
4
Joint effects of management responses and online reviews on hotel financial performance : a data-analytics approach
Xie, Karen L.
;
So, Kevim Kam Fung
;
Wang, Wei
- In:
International journal of hospitality management
62
(
2017
),
pp. 101-110
Persistent link: https://www.econbiz.de/10011702700
Saved in:
5
Thematic framework of online review research : a systematic analysis of contemporary literature on seven major hospitality and tourism journals
Kwok, Linchi
;
Xie, Karen L.
;
Richards, Tori
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 307-354
Persistent link: https://www.econbiz.de/10011611214
Saved in:
6
Online consumer review factors affecting offline hotel popularity : evidence from Tripadvisor
Xie, Karen L.
;
Chen, Chihchien
;
Wu, Shinyi
- In:
Journal of travel and tourism marketing
33
(
2016
)
1/3
,
pp. 211-223
Persistent link: https://www.econbiz.de/10011484734
Saved in:
7
Factors contributing to the helpfulness of online hotel reviews : does manager response play a role?
Kwok, Linchi
;
Xie, Karen L.
- In:
International journal of contemporary hospitality management
28
(
2016
)
10
,
pp. 2156-2177
Persistent link: https://www.econbiz.de/10011567199
Saved in:
8
Effects of managerial response on consumer eWOM and hotel performance : evidence from TripAdvisor
Xie, Karen L.
;
Zhang, Zili
;
Zhang, Ziqiong
;
Singh, Amrik
; …
- In:
International journal of contemporary hospitality management
28
(
2016
)
9
,
pp. 2013-2034
Persistent link: https://www.econbiz.de/10011624247
Saved in:
9
The business value of online consumer reviews and management response to hotel performance
Xie, Karen L.
;
Zhang, Zili
;
Zhang, Ziqiong
- In:
International journal of hospitality management
43
(
2014
),
pp. 1-12
Persistent link: https://www.econbiz.de/10010427938
Saved in:
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