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Search: subject_exact:"Viral marketing"
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Viral marketing
19
Virales Marketing
19
Consumer behaviour
15
Konsumentenverhalten
15
Social Web
8
Social web
8
word of mouth
7
Brand image
4
Communication
4
Kommunikation
4
Markenimage
4
Language
3
Personality psychology
3
Persönlichkeitspsychologie
3
Social network
3
Social relations
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Soziale Beziehungen
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Soziales Netzwerk
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Advertising effects
2
Experiment
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Online retailing
2
Online-Handel
2
Product quality
2
Produktqualität
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USA
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United States
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Werbewirkung
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interpersonal communication
2
self-expression
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Amazon.com
1
Beschwerdemanagement
1
Bewertung
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Canada
1
Complaint management
1
Confidence
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Consumer preferences
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Berger, Jonah
3
Chen, Zoey
2
Fernbach, Philip M.
2
Langhe, Bart de
2
Lichtenstein, Donald R.
2
Bond, Samuel D.
1
Brannon, Daniel C.
1
Consiglio, Irene
1
Costabile, Michele
1
Danziger, Shai
1
De Angelis, Matteo
1
Feick, Lawrence F.
1
Fischer, Eileen
1
Gershoff, Andrew D.
1
Hamilton, Ryan
1
He, Stephen X.
1
Iyengar, Raghuram
1
Kan, Christina
1
Kozinets, Robert V.
1
Kronrod, Ann
1
McGill, Ann L.
1
McGraw, A. Peter
1
Mittal, Vikas
1
Moore, Sarah G.
1
Packard, Grant
1
Parmentier, Marie-Agnès
1
Rozenkrants, Bella
1
Samper, Adriana
1
Schellekens, Gaby A. C.
1
Sengupta, Jaideep
1
Shen, Hao
1
Shiv, Baba
1
Simonson, Itamar
1
Smidts, Ale
1
Verlegh, Peeter
1
Vohs, Kathleen D.
1
Warren, Caleb
1
Weingarten, Evan
1
Wheeler, S. Christian
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Wooten, David B.
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
69
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information systems research : ISR
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of marketing communications
53
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
43
Electronic commerce research
41
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of management information systems : JMIS
35
Journal of advertising research
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
Management science : journal of the Institute for Operations Research and the Management Sciences
32
International journal of advertising : the quarterly review of marketing communications
31
The journal of services marketing
31
SpringerLink / Bücher
30
Cogent business & management
29
International journal of advertising : the review of marketing communications
29
Journal of internet commerce
29
The journal of product & brand management
29
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
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1
Maybe I just got (un)lucky : one-on-one conversations and the malleability of post-consumption product and service evaluations
Brannon, Daniel C.
;
Samper, Adriana
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
4
,
pp. 810-832
Persistent link: https://www.econbiz.de/10011951064
Saved in:
2
The effect of social density on word of mouth
Consiglio, Irene
;
De Angelis, Matteo
;
Costabile, Michele
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 511-528
Persistent link: https://www.econbiz.de/10011929680
Saved in:
3
Word of mouth versus word of mouse : speaking about a brand connects you to it more than writing does
Shen, Hao
;
Sengupta, Jaideep
- In:
Journal of consumer research : JCR ; an …
45
(
2018
)
3
,
pp. 595-614
Persistent link: https://www.econbiz.de/10011929689
Saved in:
4
Social acceptance and word of mouth : how the motive to belong leads to divergent WOM with strangers and friends
Chen, Zoey
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 613-632
Persistent link: https://www.econbiz.de/10011755395
Saved in:
5
Fired up for the future : how time shapes sharing
Weingarten, Evan
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
2
,
pp. 432-447
Persistent link: https://www.econbiz.de/10011738988
Saved in:
6
Self-expression cues in product rating distributions : when people prefer polarizing products
Rozenkrants, Bella
;
Wheeler, S. Christian
;
Shiv, Baba
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
4
,
pp. 759-777
Persistent link: https://www.econbiz.de/10011780582
Saved in:
7
Amazonian forests and trees : multiplicity and objectivity in studies of online consumer-generated ratings and reviews, a commentary on de Langhe, Fernbach, and Lichtenstein
Kozinets, Robert V.
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 834-839
Persistent link: https://www.econbiz.de/10011489746
Saved in:
8
Imperfect progress : an objective quality assessment of the role of user reviews in consumer decision making, a commentary on de Langhe, Fernbach, and Lichtenstein
Simonson, Itamar
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
6
,
pp. 840-845
Persistent link: https://www.econbiz.de/10011489769
Saved in:
9
When boastful word of mouth helps versus hurts social perceptions and persuasion
Packard, Grant
;
Gershoff, Andrew D.
;
Wooten, David B.
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 26-43
Persistent link: https://www.econbiz.de/10011521906
Saved in:
10
How content acquisition method affects word of mouth
Chen, Zoey
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
43
(
2016
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10011521917
Saved in:
11
Why is the crowd divided? : attribution for dispersion in online word of mouth
He, Stephen X.
;
Bond, Samuel D.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/2015
)
6
,
pp. 1509-1527
Persistent link: https://www.econbiz.de/10010526522
Saved in:
12
Things fall apart : the dynamics of brand audience dissipation
Parmentier, Marie-Agnès
;
Fischer, Eileen
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
5
,
pp. 1228-1251
Persistent link: https://www.econbiz.de/10010490126
Saved in:
13
Humorous complaining
McGraw, A. Peter
;
Warren, Caleb
;
Kan, Christina
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
5
,
pp. 1153-1171
Persistent link: https://www.econbiz.de/10010490133
Saved in:
14
How males and females differ in their likelihood of transmitting negative word of mouth
Zhang, Yinlong
;
Feick, Lawrence F.
;
Mittal, Vikas
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
6
,
pp. 1097-1108
Persistent link: https://www.econbiz.de/10010353445
Saved in:
15
We'll be honest, this won't be the best article you’ll ever read : the use of dispreferred markers in word-of-mouth communication
Hamilton, Ryan
;
Vohs, Kathleen D.
;
McGill, Ann L.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
1
,
pp. 197-212
Persistent link: https://www.econbiz.de/10010380992
Saved in:
16
"Wii will rock you!" : the use and effect of figurative language in consumer reviews of hedonic and utilitarian consumption
Kronrod, Ann
;
Danziger, Shai
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
4
,
pp. 726-739
Persistent link: https://www.econbiz.de/10010226721
Saved in:
17
Communication channels and word of mouth : how the medium shapes the message
Berger, Jonah
;
Iyengar, Raghuram
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
3
,
pp. 567-579
Persistent link: https://www.econbiz.de/10010202688
Saved in:
18
Some things are better left unsaid : how word of mouth influences the storyteller
Moore, Sarah G.
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
6
,
pp. 1140-1154
Persistent link: https://www.econbiz.de/10009540242
Saved in:
19
Language abstraction in word of mouth
Schellekens, Gaby A. C.
;
Verlegh, Peeter
;
Smidts, Ale
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
2
,
pp. 207-223
Persistent link: https://www.econbiz.de/10003997830
Saved in:
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