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~isPartOf:"Journal of the Academy of Marketing Science"
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Search: subject_exact:"Virales Marketing"
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Viral marketing
24
Virales Marketing
24
Consumer behaviour
19
Konsumentenverhalten
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Social Web
11
Social web
11
Internet marketing
8
Online-Marketing
8
Beziehungsmarketing
6
Relationship marketing
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5
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Online-Handel
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Journal of the Academy of Marketing Science
Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
69
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
59
Information systems research : ISR
55
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Journal of marketing communications
53
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
43
Electronic commerce research
41
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
36
Journal of management information systems : JMIS
35
Journal of advertising research
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
SpringerLink / Bücher
30
Cogent business & management
29
International journal of advertising : the review of marketing communications
29
Journal of internet commerce
29
The journal of product & brand management
29
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Marketing letters : a journal of research in marketing
24
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ECONIS (ZBW)
24
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1
Once they've been there, they like to share : capitalizing on ephemerality and need for uniqueness to drive word of mouth for brands with pop-up stores
Henkel, Laura
;
Toporowski, Waldemar
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
6
,
pp. 1284-1304
Persistent link: https://www.econbiz.de/10014446663
Saved in:
2
Online reviews generated through product testing : can more favorable reviews be enticed with free products?
Garnefeld, Ina
;
Krah, Tabea
;
Böhm, Eva
;
Gremler, Dwayne D.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 703-722
Persistent link: https://www.econbiz.de/10012587389
Saved in:
3
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
4
How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu
;
Aravindakshan, Ashwin
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
5
,
pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
Saved in:
5
Online influencer marketing
Leung, Fine F.
;
Gu, Flora Fang
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 226-251
Persistent link: https://www.econbiz.de/10012819752
Saved in:
6
The effect of incentive structure on referral : the determining role of self-construal
Wang, Lili
;
Chen, Zoey
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 1091-1110
Persistent link: https://www.econbiz.de/10013390495
Saved in:
7
The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands
Hoskins, Jake
;
Gopinath, Shyam
;
Verhaal, J. Cameron
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
6
,
pp. 1065-1087
Persistent link: https://www.econbiz.de/10012659686
Saved in:
8
Consumer arrogance and word-of-mouth
Ruvio, Ayalla
;
Bagozzi, Richard P.
;
Hult, Tomas M.
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1116-1137
Persistent link: https://www.econbiz.de/10012386871
Saved in:
9
Competitive spillover elasticities of electronic word of mouth : an application to the soft drink industry
Sanchez, Joaquin
;
Abril Barrie, Carmen
;
Haenlein, Michael
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 270-287
Persistent link: https://www.econbiz.de/10012290950
Saved in:
10
Conceptualizing the electronic word-of-mouth process : what we know and need to know about eWOM creation, exposure, and evaluation
Rosario, Ana Babić
;
Valck, Kristine de
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 422-448
Persistent link: https://www.econbiz.de/10012290962
Saved in:
11
What makes online content viral? : the contingent effects of hub users versus non-hub users on social media platforms
Wang, Qingliang
;
Miao, Fred
;
Tayi, Giri Kumar
;
Xie, En
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1005-1026
Persistent link: https://www.econbiz.de/10012153429
Saved in:
12
The emotional review-reward effect : how do reviews increase impulsivity?
Motyka, Scott
;
Grewal, Dhruv
;
Aguirre, Elizabeth
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
6
,
pp. 1032-1051
Persistent link: https://www.econbiz.de/10011951622
Saved in:
13
An exploratory study of business-to-business online customer reviews : external online professional communities and internal vendor scorecards
Steward, Michelle D.
;
Narus, James A.
;
Roehm, Michelle L.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 173-189
Persistent link: https://www.econbiz.de/10011844765
Saved in:
14
Pre-release consumer buzz
Houston, Mark B.
;
Kupfer, Ann-Kristin
;
Hennig-Thurau, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 338-360
Persistent link: https://www.econbiz.de/10011844820
Saved in:
15
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
16
Toward a theory of customer engagement marketing
Harmeling, Colleen M.
;
Moffett, Jordan W.
;
Arnold, Mark J.
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 312-335
Persistent link: https://www.econbiz.de/10011684966
Saved in:
17
Negative word of mouth can be a positive for consumers connected to the brand
Wilson, Andrew E.
;
Giebelhausen, Michael D.
;
Brady, …
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
4
,
pp. 534-547
Persistent link: https://www.econbiz.de/10011737468
Saved in:
18
Does Twitter matter? : the impact of microblogging word of mouth on consumers' adoption of new movies
Hennig-Thurau, Thorsten
;
Wiertz, Caroline
;
Feldhaus, Fabian
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 375-394
Persistent link: https://www.econbiz.de/10011287121
Saved in:
19
Building, measuring, and profiting from customer loyalty
Watson, George F., IV.
;
Beck, Joshua T.
;
Henderson, Conor M.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 790-825
Persistent link: https://www.econbiz.de/10011409937
Saved in:
20
The effects of social- and self-motives on the intentions to share positive and negative word of mouth
Alexandrov, Aliosha
;
Lilly, Bryan
;
Babakus, Emin
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 531-546
Persistent link: https://www.econbiz.de/10010126686
Saved in:
21
Receiver responses to rewarded referrals : the motive inferences framework
Verlegh, Peeter W. J.
;
Ryu, Gangseog
;
Tuk, Mirjam Alexandra
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
6
,
pp. 669-682
Persistent link: https://www.econbiz.de/10010209584
Saved in:
22
Better him than me : social comparison theory and service recovery
Bonifield, Carolyn
;
Cole, Catherine A.
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
4
,
pp. 565-577
Persistent link: https://www.econbiz.de/10003800604
Saved in:
23
Word-of-mouth communications in marketing : a meta-analytic review of the antecedents and moderators
Matos, Celso Augusto de
;
Rossi, Carlos Alberto Vargas
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
4
,
pp. 578-596
Persistent link: https://www.econbiz.de/10003800607
Saved in:
24
The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition
Wangenheim, Florian v.
;
Bayón, Tomás
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 233-249
Persistent link: https://www.econbiz.de/10003507958
Saved in:
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