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~subject:"Consumer behaviour"
~type_genre:"Book section"
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
2
Augmented reality and virtual reality : the power of AR and VR for business
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
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Managerial challenges and social impacts of virtual and augmented reality
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Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
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Augmented Reality (AR) in retailing : customers' experience in luxury fashion
Mekonnen, Aster
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 91-106)
.
2024
Persistent link: https://www.econbiz.de/10014529066
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2
The use of Augmented Reality to enhance consumer experience : the case of Kohl's Snapchat Virtual Closet and Sephora Virtual Artist
Wanick, Vanissa
;
Stallwood, James
;
Bazaki, Eirini
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 55-71)
.
2023
Persistent link: https://www.econbiz.de/10013542108
Saved in:
3
Advertising in virtual reality : a hierarchy of effects paradigm
Bodunde, Ikeola J.
;
Ohu, Eugene
- In:
Marketing Communications and Brand Development in …
,
(pp. 229-252)
.
2022
Persistent link: https://www.econbiz.de/10013274632
Saved in:
4
The future of marketing : artificial intelligence, virtual reality, and neuromarketing
Adeola, Ogechi
;
Evans, Olaniyi
;
Edeh, Jude Ndubuisi
; …
- In:
Marketing Communications and Brand Development in …
,
(pp. 253-280)
.
2022
Persistent link: https://www.econbiz.de/10013274637
Saved in:
5
How can luxury fashion brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
Saved in:
6
Augmented reality and mobile consumers : mining reviews of AR applications for consumer perceptions
Canbolat, Zehra Nur
;
Pinarbasi, Fatih
- In:
Managerial challenges and social impacts of virtual and …
,
(pp. 76-94)
.
2020
Persistent link: https://www.econbiz.de/10012180712
Saved in:
7
Augmented reality in real stores : empirical evidence from consumers' interaction with AR in a retail format
Bonetti, Francesca
;
Pantano, Eleonora
;
Warnaby, Gary
; …
- In:
Augmented reality and virtual reality : the power of AR …
,
(pp. 3-16)
.
2019
Persistent link: https://www.econbiz.de/10011998615
Saved in:
8
The relationship between avatar-based customization, player identification, and motivation
Turkay, Selen
;
Kinzer, Charles K.
- In:
Transforming gaming and computer simulation …
,
(pp. 48-79)
.
2017
Persistent link: https://www.econbiz.de/10011634695
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