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Synthetic worlds : emerging technologies in education and economics
15
Managerial challenges and social impacts of virtual and augmented reality
12
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7
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
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Digital Transformation for Fashion and Luxury Brands : Theory and Practice
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Driving transformative change in e-business through applied intelligence and emerging technologies
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Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
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Neo-simulation and gaming toward active learning
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Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
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Strategic imperatives and core competencies in the era of robotics and artificial intelligence
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Transforming Mobility - What Next? : technische und betriebswirtschaftliche Aspekte
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Transforming gaming and computer simulation technologies across industries
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Virtual workers and the global labour market
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Agents, actors, actorhood : institutional perspectives on the nature of agency, action, and authority
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Blockchains and the Token Economy : Theory and Practice
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Civic engagement frameworks and strategic leadership practices for organization development
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Competition, strategy, and innovation : the impact of trends in business and the consumer world
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Corporate social responsibility for valorization of cultural organizations
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Empirical studies on economics of innovation, public economics and management : proceedings of the 18th Eurasia business and economics society conference
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Global Trends in Technology Startup Project Development and Management : From Innovation to Startup Creation
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 2
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ECONIS (ZBW)
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Digital reality technology, challenges, and human factors
Napp, Nicholas
;
Nisiotis, Louis
- In:
IEEE technology and engineering management society body …
,
(pp. 331-349)
.
2024
Persistent link: https://www.econbiz.de/10014439368
Saved in:
2
Digital Reality - Digital Twins
Saracco, Roberto
- In:
IEEE technology and engineering management society body …
,
(pp. 351-367)
.
2024
Persistent link: https://www.econbiz.de/10014439370
Saved in:
3
Case 8: the use of virtual reality in Thailand's destination marketing : a case study
Kwok, Andrei O. J.
;
Chen, Shih-Heng
- In:
Marketing Case Studies in Emerging Markets : …
,
(pp. 109-118)
.
2024
Persistent link: https://www.econbiz.de/10014528105
Saved in:
4
Artificial intelligence and predictive analytics : towards a praxis of personalised shopping experiences
Ozuem, Wilson
;
Willis, Michelle
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 3-26)
.
2024
Persistent link: https://www.econbiz.de/10014529058
Saved in:
5
Augmented Reality (AR) in retailing : customers' experience in luxury fashion
Mekonnen, Aster
- In:
Digital Transformation for Fashion and Luxury Brands : …
,
(pp. 91-106)
.
2024
Persistent link: https://www.econbiz.de/10014529066
Saved in:
6
Redesigning of marketing mix elements affecting medical tourism through artificial intelligence (AI)
Ramanathan, Karuppasamy
;
Jenefa, Leena
- In:
Reskilling the workforce for technological advancement
,
(pp. 222-240)
.
2024
Persistent link: https://www.econbiz.de/10014520094
Saved in:
7
Metaverse innovation for start-up creation
Nanda, Pragyan
;
Patnaik, Srikanta
- In:
Global Trends in Technology Startup Project Development …
,
(pp. 185-206)
.
2023
Persistent link: https://www.econbiz.de/10014429461
Saved in:
8
A globetrotter to the future of marketing : metaverse
Reepu, Reepu
;
Taneja, Sanjay
;
Özen, Ercan
;
Amandeep Singh
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 1-11)
.
2023
Persistent link: https://www.econbiz.de/10014287108
Saved in:
9
Blockchain in the metaverse
Sangeethaa S. N.
;
Jothimani S.
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 51-70)
.
2023
Persistent link: https://www.econbiz.de/10014287140
Saved in:
10
Subjective decisions in developing augmented intelligence
Bohné, Thomas
;
Brokop, Lennert Till
;
Engel, Jan Niklas
; …
- In:
Judgment in Predictive Analytics
,
(pp. 27-52)
.
2023
Persistent link: https://www.econbiz.de/10014301343
Saved in:
11
The use of Augmented Reality to enhance consumer experience : the case of Kohl's Snapchat Virtual Closet and Sephora Virtual Artist
Wanick, Vanissa
;
Stallwood, James
;
Bazaki, Eirini
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 55-71)
.
2023
Persistent link: https://www.econbiz.de/10013542108
Saved in:
12
Skins in the game : fashion branding and commercial video games
Reay, Emma
;
Wanick, Vanissa
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 73-90)
.
2023
Persistent link: https://www.econbiz.de/10013542110
Saved in:
13
Die Verwischung der Grenzen zwischen Fiktion und Realität : der Einsatz virtueller Models in der Markenkommunikation
Gröppel-Klein, Andrea
;
Franke, Claudia
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 279-301)
.
2023
Persistent link: https://www.econbiz.de/10013555068
Saved in:
14
Dimensions of perceived value that influence the intention to adopt the metaverse : the case of spectator sports fans
Mereu, Sebastiano
- In:
Promoting organizational performance through 5G and …
,
(pp. 179-202)
.
2023
Persistent link: https://www.econbiz.de/10013475281
Saved in:
15
Impact of augmented reality in sales and marketing
Sharma, Lalit Kumar
- In:
Integrating new technologies in international business …
,
(pp. 253-268)
.
2022
Persistent link: https://www.econbiz.de/10014382892
Saved in:
16
Understanding consumer-perceived value in augmented reality - implications for marketing activities
Bartosik-Purgat, Małgorzata
;
Ratajczak-Mrozek, Milena
- In:
Competition, strategy, and innovation : the impact of …
,
(pp. 105-132)
.
2022
Persistent link: https://www.econbiz.de/10012704955
Saved in:
17
The observed effects of mass virtual adoption on job performance, work satisfaction, and collaboration
Gibaldi, Carmine
;
McCreedy, Ryan T. W.
- In:
Work from home : multi-level perspectives on the new normal
,
(pp. 3-20)
.
2022
Persistent link: https://www.econbiz.de/10012821362
Saved in:
18
Immersive technologies : benefits, challenges, and predicted trends
Baker, Christine M.
- In:
Handbook of research on digital transformation, …
,
(pp. 34-54)
.
2022
Persistent link: https://www.econbiz.de/10012796088
Saved in:
19
Extended Reality - Neue (virtuelle) Realitäten in Corona-Zeiten?
Zerres, Christopher
- In:
Die Corona-Transformation : Krisenmanagement und …
,
(pp. 53-62)
.
2022
Persistent link: https://www.econbiz.de/10013172432
Saved in:
20
Die Cyber-Normalität : eine risikoorientierte Perspektive
Drechsler, Dirk
- In:
Die Corona-Transformation : Krisenmanagement und …
,
(pp. 87-109)
.
2022
Persistent link: https://www.econbiz.de/10013172442
Saved in:
21
Cyber Threat Intelligence : neue Normalität - neue Herangehensweisen
Drechsler, Dirk
- In:
Die Corona-Transformation : Krisenmanagement und …
,
(pp. 111-131)
.
2022
Persistent link: https://www.econbiz.de/10013172448
Saved in:
22
Virtual Reality - Einsatzmöglichkeiten und Beispiele aus der Praxis
Illenberger, Rolf
;
Israel, Kai
;
Zerres, Christopher
- In:
Die Corona-Transformation : Krisenmanagement und …
,
(pp. 161-175)
.
2022
Persistent link: https://www.econbiz.de/10013172470
Saved in:
23
Exploring augmented reality applications for sustainable retailing
Caboni, Federica
;
Bruni, Roberto
- In:
Managing Sustainability : Perspectives From Retailing …
,
(pp. 131-146)
.
2022
Persistent link: https://www.econbiz.de/10013417646
Saved in:
24
Advertising in virtual reality : a hierarchy of effects paradigm
Bodunde, Ikeola J.
;
Ohu, Eugene
- In:
Marketing Communications and Brand Development in …
,
(pp. 229-252)
.
2022
Persistent link: https://www.econbiz.de/10013274632
Saved in:
25
The future of marketing : artificial intelligence, virtual reality, and neuromarketing
Adeola, Ogechi
;
Evans, Olaniyi
;
Edeh, Jude Ndubuisi
; …
- In:
Marketing Communications and Brand Development in …
,
(pp. 253-280)
.
2022
Persistent link: https://www.econbiz.de/10013274637
Saved in:
26
Integration of Augmented Reality (AR) and Virtual Reality (VR) as marketing communications channels in the hospitality and tourism service sector
Balasubramanian, Kandappan
;
Puvaneswaran Kunasekaran
; …
- In:
Marketing Communications and Brand Development in …
,
(pp. 55-79)
.
2022
Persistent link: https://www.econbiz.de/10013280184
Saved in:
27
How can luxury fashion brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
Saved in:
28
Virtual reality technology : a new perceptional array in e-business
Asieh Amini
;
Hamed Taherdoost
- In:
Driving transformative change in e-business through …
,
(pp. 187-208)
.
2022
Persistent link: https://www.econbiz.de/10013384570
Saved in:
29
Uses, applications, and benefits of virtual reality technologies in e-business
Nicol, Megan J.
- In:
Driving transformative change in e-business through …
,
(pp. 209-231)
.
2022
Persistent link: https://www.econbiz.de/10013384572
Saved in:
30
Cognition Design : Forschung zum Einsatz von VR-Simulationen in Planungs- und Gestaltungsprozessen
Schwarze, Julian
;
Hinde, Stephen
;
David, Erwan
;
Võ, …
- In:
Transforming Mobility - What Next? : technische und …
,
(pp. 303-319)
.
2022
Persistent link: https://www.econbiz.de/10013368364
Saved in:
31
Augmentierte Realität und 5G für die Verkehrserziehung
Klumpp, Matthias
;
Hesenius, Marc
;
Hanke, Thomas
; …
- In:
Transforming Mobility - What Next? : technische und …
,
(pp. 659-669)
.
2022
Persistent link: https://www.econbiz.de/10013368466
Saved in:
32
NFTs and the metaverse revolution : research perspectives and open challenges
Christodoulou, Klitos
;
Katelaris, Leonidas
; …
- In:
Blockchains and the Token Economy : Theory and Practice
,
(pp. 139-178)
.
2022
Persistent link: https://www.econbiz.de/10013362385
Saved in:
33
Augmented reality and its relationship with customer experience in retailing
Engizek, Nil
- In:
Insights, innovation, and analytics for optimal …
,
(pp. 1-24)
.
2021
Persistent link: https://www.econbiz.de/10012505624
Saved in:
34
Augmented servicescape : integrating physical and digital reality
Amitrano, Cristina Caterina
;
Russo Spena, Tiziana
; …
- In:
Digital transformation in the cultural heritage sector …
,
(pp. 181-197)
.
2021
Persistent link: https://www.econbiz.de/10012612668
Saved in:
35
Technologiebasiertes Projektmanagement durch den Einsatz von Künstlicher Intelligenz, Virtual/Augmented Reality und dessen Anwendung in deutsch-chinesischen Projekten
Friedl, Julian
;
Königbauer, Thomas
- In:
Innovation und Kreativität in Chinas Wirtschaft : …
,
(pp. 207-232)
.
2021
Persistent link: https://www.econbiz.de/10012648469
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36
The impact of digital transformation and virtual reality in tourism marketing : a conceptualized exploration
Yuce, Ali
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 1-14)
.
2021
Persistent link: https://www.econbiz.de/10012816008
Saved in:
37
A historical review of immersive storytelling technologies : new uses of AI, data science, and user experience in virtual worlds
Puente Bienvenido, Hector
;
Barinaga, Borja
; …
-
2021
Persistent link: https://www.econbiz.de/10013283850
Saved in:
38
Virtual Reality und Augmented Reality in der digitalen Produktion
Orsolits, Horst
(
ed.
);
Lackner, Maximilian
(
ed.
); …
-
2020
Persistent link: https://www.econbiz.de/10012139512
Saved in:
39
Augmented reality and virtual reality : new drivers for fashion retail?
Boardman, Rosy
;
Henninger, Claudia E.
;
Zhu, Ailing
- In:
Technology-driven sustainability : innovation in the …
,
(pp. 155-172)
.
2020
Persistent link: https://www.econbiz.de/10012104442
Saved in:
40
Relationship marketing through virtual reality and augmented reality
Daisy, Anjali
- In:
Managerial challenges and social impacts of virtual and …
,
(pp. 1-12)
.
2020
Persistent link: https://www.econbiz.de/10012180424
Saved in:
41
Embedding virtual reality and artificial intelligence in integrated marketing communications
Ferreira, Mónica
;
Fino, Fábia Patrícia Fidalgo
- In:
Managerial challenges and social impacts of virtual and …
,
(pp. 13-43)
.
2020
Persistent link: https://www.econbiz.de/10012180437
Saved in:
42
Managerial challenges in VR and AR in Asia
Padma Panchapakesan
- In:
Managerial challenges and social impacts of virtual and …
,
(pp. 44-54)
.
2020
Persistent link: https://www.econbiz.de/10012180670
Saved in:
43
The use of augmented reality in the marketing mix of physical products : current practices and future implications
Langaro, Daniela
;
Martins, Luis Bravo
- In:
Managerial challenges and social impacts of virtual and …
,
(pp. 55-75)
.
2020
Persistent link: https://www.econbiz.de/10012180700
Saved in:
44
Augmented reality and mobile consumers : mining reviews of AR applications for consumer perceptions
Canbolat, Zehra Nur
;
Pinarbasi, Fatih
- In:
Managerial challenges and social impacts of virtual and …
,
(pp. 76-94)
.
2020
Persistent link: https://www.econbiz.de/10012180712
Saved in:
45
Augmented reality in the context of automotive manufacturing
Garcia, Gisela Pires
- In:
Managerial challenges and social impacts of virtual and …
,
(pp. 95-110)
.
2020
Persistent link: https://www.econbiz.de/10012180735
Saved in:
46
Implications of gamification and virtual reality in higher education
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Managerial challenges and social impacts of virtual and …
,
(pp. 111-124)
.
2020
Persistent link: https://www.econbiz.de/10012180755
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47
Privacy concerns in the VR and AR applications in creative cultural industries : a text mining study
Kang, Yowei
;
Yang, Kenneth C. C.
- In:
Managerial challenges and social impacts of virtual and …
,
(pp. 142-164)
.
2020
Persistent link: https://www.econbiz.de/10012181135
Saved in:
48
Insight about the use of AR and VR for trainees : the case of Bosch company
Oliveira, José Rodrigues
- In:
Managerial challenges and social impacts of virtual and …
,
(pp. 178-192)
.
2020
Persistent link: https://www.econbiz.de/10012181332
Saved in:
49
From electronic word of mouth to virtual and augmented reality : a case study of the restaurant sector in Pune, Maharashtra, India
Nayak, Sulakshana
- In:
Managerial challenges and social impacts of virtual and …
,
(pp. 193-210)
.
2020
Persistent link: https://www.econbiz.de/10012181340
Saved in:
50
Incorporated VR, AR, and related technologies in the tourism industry : state of the art
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
; …
- In:
Managerial challenges and social impacts of virtual and …
,
(pp. 211-233)
.
2020
Persistent link: https://www.econbiz.de/10012181393
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