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United States
Online-Marketing
12,549
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4,213
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1,707
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1,705
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1,511
Markenführung
1,511
Beziehungsmarketing
1,498
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1,497
Internet
1,151
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866
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851
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824
social media
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Tucker, Catherine
7
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Goldfarb, Avi
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Bachmann, Ruediger
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4
Jansen, Bernard J.
4
Pentina, Iryna
4
Ruzic, Dimitrije
4
Yoon, Sukki
4
Bart, Yakov
3
Bright, Laura F.
3
Chaffey, Dave
3
Fesenmaier, Daniel R.
3
Liu, Yuping
3
Sun, Shaojing
3
Tussyadiah, Iis P.
3
Wang, Ying
3
Aalberts, Robert J.
2
Baack, Daniel W.
2
Baack, Donald
2
Becerra, Enrique P.
2
Birnbaum, Daniel
2
Bove, Liliana L.
2
Budzinski, Oliver
2
Cazier, Joseph A.
2
Cheong, Yunjae
2
Chevalier, Judith A.
2
Coviello, Lorenzo
2
Dover, Yaniv
2
Edelman, Benjamin
2
Errmann, Amy
2
Evans, Nathaniel J.
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Fan, Ying
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Fritz, Wolfgang
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Gangadharbatla, Harsha
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Gentzkow, Matthew Aaron
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Genîzî, Ûrî
2
Goldsmith, Ronald E.
2
Grzesiak, Mateusz
2
Götte, Lorenz
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National Bureau of Economic Research
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VNR Verlag für die Deutsche Wirtschaft AG
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Journal of advertising research
23
International journal of internet marketing and advertising : IJIMA
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
12
International journal of electronic marketing and retailing : IJEMR
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of travel and tourism marketing
6
MIT sloan management review
6
Cases on strategic social media utilization in the nonprofit sector
5
International journal of e-business research : an official publication of the Information Resources Management Association
5
Internet advertising : theory and research
5
Journal of business research : JBR
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
NBER working paper series
5
Business horizons
4
Information systems research : ISR
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of marketing channels : ... distribution systems, strategy, and management
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Psychology & marketing
4
The Routledge companion to advertising and promotional culture
4
The journal of consumer marketing
4
Working paper / National Bureau of Economic Research, Inc.
4
Advertising, promotion, and new media
3
Health marketing quarterly
3
Journal of current issues and research in advertising : JCIRA
3
Journal of internet commerce
3
Journal of marketing communications
3
Journal of marketing theory and practice : JMTP
3
Journal of promotion management : JPM
3
Journal of promotion management : innovations in planning and applied research
3
The journal of product & brand management
3
American economic journal : a journal of the American Economic Association
2
American economic review
2
CESifo working papers
2
Connected marketing : the viral, buzz and word of mouth revolution
2
Contemporary research in e-marketing ; 2
2
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Crowdfunding : the corporate era
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ECONIS (ZBW)
471
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401
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471
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401
A systematic comparison of first-time and repeat visitors via a two-phase online survey
Li, Xiang
;
Cheng, Chia-Kuen
;
Kim, Hyounggon
;
Petrick, …
- In:
Tourism management : research, policies, practice
29
(
2008
)
2
,
pp. 278-293
Persistent link: https://www.econbiz.de/10003695979
Saved in:
402
Second life : your world. Your imagination. - Your success? ; eine empirische Analyse des Erfolgspotentials von Second Life
Huber, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003712427
Saved in:
403
Sponsored search: an overview of the concept, history, and technology
Jansen, Bernard J.
;
Mullen, Tracy
- In:
International journal of electronic business
6
(
2008
)
2
,
pp. 114-131
Persistent link: https://www.econbiz.de/10003717227
Saved in:
404
Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and global level
Turnbull, Don
;
Bright, Laura F.
- In:
International journal of electronic business
6
(
2008
)
2
,
pp. 149-171
Persistent link: https://www.econbiz.de/10003717313
Saved in:
405
Web users' perceptions of and attitudes toward online advertising formats
Burns, Kelli S.
;
Lutz, Richard J.
- In:
International journal of internet marketing and …
4
(
2007/08
)
4
,
pp. 281-301
Persistent link: https://www.econbiz.de/10003739599
Saved in:
406
Werbung in Radio und Internet: eine Synthese mit Wirkung ; Ergebnisse einer amerikanischen Studie
Franz, Gerhard
- In:
Media-Perspektiven
(
2008
)
1
,
pp. 34-39
Persistent link: https://www.econbiz.de/10003628994
Saved in:
407
Online Community Experience (OCE) and its impact on customer attitudes : an exploratory study
Nambisan, Priya
;
Watt, James
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 150-175
Persistent link: https://www.econbiz.de/10003781049
Saved in:
408
"You should buy this one!" : the influence of online recommendations on product attitudes and choice confidence
Harris, Judy
;
Gupta, Pranjal
- In:
International journal of electronic marketing and …
2
(
2008/09
)
2
,
pp. 176-189
Persistent link: https://www.econbiz.de/10003781060
Saved in:
409
The dream : how I learned the risks and rewards of entrepreneurship and made millions
Chahal, Gurbaksh
-
2008
-
1. ed.
Persistent link: https://www.econbiz.de/10003754084
Saved in:
410
Invasion of privacy on the Internet : information capturing without consent ; an ethical background as it pertains to business marketing
Moran, Terrence J.
;
Weinroth, Jay
- In:
Journal of business & economics research
6
(
2008
)
7
,
pp. 43-48
Persistent link: https://www.econbiz.de/10003766841
Saved in:
411
Gearing up for mobile advertising : a cross-cultural examination of key factors that drive mobile messages home to consumers
Choi, Yung Kyun
;
Hwang, Jang-sun
;
McMillan, Sally J.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 756-768
Persistent link: https://www.econbiz.de/10003757436
Saved in:
412
Viral marketing
Kirby, Justin
- In:
Connected marketing : the viral, buzz and word of mouth …
,
(pp. 87-106)
.
2007
Persistent link: https://www.econbiz.de/10003845096
Saved in:
413
Online opinion leaders : a predictive guide for viral marketing campaigns
Cakim, Idil
- In:
Connected marketing : the viral, buzz and word of mouth …
,
(pp. 107-118)
.
2007
Persistent link: https://www.econbiz.de/10003845123
Saved in:
414
"Wir erleben die Geburtsstunde einer Kultur der Verdächtigungen"
Turow, Joseph
- In:
GDI-Impuls : Wissensmagazin für Wirtschaft, …
25
(
2007
)
1
,
pp. 64-69
Persistent link: https://www.econbiz.de/10003443814
Saved in:
415
Disclosures exposed : banner ad disclosure adherence to FTC guidance in the top 100 US web sites
Hoy, Mariea G.
;
Lwin, May O.
- In:
Journal of consumer affairs : official publication of …
41
(
2007
)
2
,
pp. 285-325
Persistent link: https://www.econbiz.de/10003638238
Saved in:
416
Internet marketing methods revealed : the complete guide to becoming an Internet marketing expert
Todaro, Miguel
-
2007
Persistent link: https://www.econbiz.de/10003718873
Saved in:
417
Factors relating to the decision to click on a sponsored link
Jansen, Bernard J.
;
Brown, Anna
;
Resnick, Marc
- In:
Decision support systems : DSS ; the international journal
44
(
2007/08
)
1
,
pp. 46-59
Persistent link: https://www.econbiz.de/10003665254
Saved in:
418
Cultural influences on adoption of SMS advertising : a study of American and Taiwanese consumers
Muk, Alexander
- In:
Journal of targeting, measurement and analysis for marketing
16
(
2007/08
)
1
,
pp. 39-47
Persistent link: https://www.econbiz.de/10003698734
Saved in:
419
The online marketing of food to children : is it just fun and games?
Moore, Elizabeth S.
;
Rideout, Victoria J.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 202-220
Persistent link: https://www.econbiz.de/10003672105
Saved in:
420
Assessing the impact of corporate credibility and technology acceptance on online shopping
Swilley, Esther
;
Goldsmith, Ronald E.
- In:
International journal of electronic marketing and …
1
(
2006/07
)
3
,
pp. 199-216
Persistent link: https://www.econbiz.de/10003472024
Saved in:
421
Projecting values online: an e-tailing goldmine?
Cazier, Joseph A.
- In:
International journal of electronic marketing and …
1
(
2006/07
)
3
,
pp. 217-235
Persistent link: https://www.econbiz.de/10003472028
Saved in:
422
The role of perceived risk on purchase intention in internet shopping
Kim, Iksuk
- In:
International journal of electronic marketing and …
1
(
2006/07
)
3
,
pp. 279-288
Persistent link: https://www.econbiz.de/10003472031
Saved in:
423
Online gambling: murky legal status and vulnerable socio-economic environment pose public policy challenges
Wijnholds, Heiko de B.
;
Little, Michael W.
- In:
Journal of internet commerce
6
(
2007
)
1
,
pp. 119-138
Persistent link: https://www.econbiz.de/10003492712
Saved in:
424
Developing effective e-recruiting websites : insights for managers from marketers
Maurer, Steven D.
;
Liu, Yuping
- In:
Business horizons
50
(
2007
)
4
,
pp. 305-314
Persistent link: https://www.econbiz.de/10003494737
Saved in:
425
The email strategy investigation model (eSIM): a DSS for analysis of email processing strategies
Greve, Robert A.
;
Sharda, Ramesh
;
Kamath, Manjunath
; …
- In:
Decision support for global enterprises
,
(pp. 113-138)
.
2007
Persistent link: https://www.econbiz.de/10003449411
Saved in:
426
Die Google-Ökonomie : wie Google die Wirtschaft verändert
Kaumanns, Ralf
;
Siegenheim, Veit
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003512536
Saved in:
427
Paid search : the innovation that changed the web
Laffey, Des
- In:
Business horizons
50
(
2007
)
3
,
pp. 211-218
Persistent link: https://www.econbiz.de/10003462998
Saved in:
428
Personalization and technology-enabled marketing
Cooper, Lee G.
- In:
Managing in the information economy : current research …
,
(pp. 165-184)
.
2007
Persistent link: https://www.econbiz.de/10003485288
Saved in:
429
Word of mouth on the web : the impact of web 2.0 on consumer purchase decisions
Riegner, Cate
- In:
Journal of advertising research
47
(
2007
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10003614082
Saved in:
430
The new online campaign : translating information into action
Thorson, Kjerstin
;
Watson, Brendan
- In:
Internet advertising : theory and research
,
(pp. 323-342)
.
2007
Persistent link: https://www.econbiz.de/10003530886
Saved in:
431
Internet advertising and children
Neeley, Sabrina M.
- In:
Internet advertising : theory and research
,
(pp. 343-362)
.
2007
Persistent link: https://www.econbiz.de/10003530892
Saved in:
432
Health marketing and the Internet
Stout, Patricia A.
;
Ball, Jennifer G.
;
Villegas, Jorge
- In:
Internet advertising : theory and research
,
(pp. 363-395)
.
2007
Persistent link: https://www.econbiz.de/10003530909
Saved in:
433
Advertising hate on the Internet
Waltman, Michael S.
;
Haas, John W.
- In:
Internet advertising : theory and research
,
(pp. 397-426)
.
2007
Persistent link: https://www.econbiz.de/10003530920
Saved in:
434
From spam to stern : advertising law and the Internet
Davidson, Sandra
- In:
Internet advertising : theory and research
,
(pp. 427-471)
.
2007
Persistent link: https://www.econbiz.de/10003530926
Saved in:
435
Lessons from online practice : new advertising models
Rappaport, Stephen D.
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 135-141
Persistent link: https://www.econbiz.de/10003611423
Saved in:
436
The future of online market research
Lipner, William E.
- In:
Journal of advertising research
47
(
2007
)
2
,
pp. 142-146
Persistent link: https://www.econbiz.de/10003611428
Saved in:
437
Guerilla direct: the case for mental_floss
Maloney, Toby
;
Maloney, Melanie
-
2007
Persistent link: https://www.econbiz.de/10003522162
Saved in:
438
The effects of corporate social responsibility and online reputation on consumer decisions
Elsaid, Abdel Moneim M. K.
;
Knight, Michael B.
- In:
International journal of electronic marketing and …
1
(
2006/07
)
4
,
pp. 339-354
Persistent link: https://www.econbiz.de/10003543561
Saved in:
439
The role of involvement and experience with electronic commerce in shaping attitudes and intentions toward mobile commerce
Swilley, Esther
;
Goldsmith, Ronald E.
- In:
International journal of electronic marketing and …
1
(
2006/07
)
4
,
pp. 370-384
Persistent link: https://www.econbiz.de/10003543565
Saved in:
440
From CRM to CEM (Customer Experience Management) : the new marketing paradigm for competitive advantage
Ruparel, Neelima
- In:
Enhancing enterprise competitiveness : (marketing, …
,
(pp. 22-36)
.
2007
Persistent link: https://www.econbiz.de/10003676900
Saved in:
441
Targeting female online shoppers : a critique (marketing challenges, research issues & implications)
Vyas, Parimal H.
;
Nigam, Priti
- In:
Enhancing enterprise competitiveness : (marketing, …
,
(pp. 157-172)
.
2007
Persistent link: https://www.econbiz.de/10003677124
Saved in:
442
Super Bowl: a case study of buzz marketing
Mohr, Iris
- In:
International journal of sports marketing & sponsorship
9
(
2007/08
)
1
,
pp. 33-39
Persistent link: https://www.econbiz.de/10003678066
Saved in:
443
Empirical price modeling for sponsored search
Ganchev, Kuzman
;
Kulesza, Alex
;
Tan, Jinsong
;
Gabbard, Ryan
- In:
Internet and network economics : third international …
,
(pp. 541-548)
.
2007
Persistent link: https://www.econbiz.de/10003651052
Saved in:
444
Guerrilla video : why and how web video will change the fabric of the web
Stroud, Dick
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10003588151
Saved in:
445
Unsere Kommunikation der Zukunft : BLOGS, der Meilenstein in der Direktvermarktung
Scoble, Robert
;
Israel, Shel
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003400820
Saved in:
446
An equilibrium search model for buyers and sellers and an empirical application for the real estate market
Carrillo, Paul E.
-
2006
Persistent link: https://www.econbiz.de/10003904192
Saved in:
447
Comparative evaluation of American brands' websites in Europe : what do they standardise?
Okazaki, Shinataro
- In:
International advertising and communication : current …
,
(pp. 379-395)
.
2006
Persistent link: https://www.econbiz.de/10003378195
Saved in:
448
Viral marketing
Rüthnick, Michael
;
Moffett, Robert
- In:
Manual of international marketing
,
(pp. 485-502)
.
2006
Persistent link: https://www.econbiz.de/10003368631
Saved in:
449
A synthesis and analysis of behavioral and policy issues in electronic marketing communications
Warkentin, Merrill
;
Moore, Robert S.
;
Moore, Melissa
-
2006
Persistent link: https://www.econbiz.de/10003195462
Saved in:
450
Key success requirements for online brand management
Bandyopadhyay, Subir
;
Serjak, Rosemary
-
2006
Persistent link: https://www.econbiz.de/10003195481
Saved in:
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