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~subject:"Advertising industry"
~language:"eng"
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Advertising industry
Media professions
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Medienberufe
25
USA
8
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8
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6
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International journal of advertising : the quarterly review of marketing communications
2
Breaking new ground in theory and practice
1
Human relations
1
Inside marketing : practices, ideologies, devices
1
Journal of advertising : official publication of the American Academy of Advertising
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ECONIS (ZBW)
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1
Advertising for account handlers
Linacre, Nigel
-
2014
Persistent link: https://www.econbiz.de/10010418342
Saved in:
2
Chinese advertising practitioners' conceptualisation of gender representation
Shao, Yun
;
Desmarais, Fabrice
;
Weaver, C. Kay
- In:
International journal of advertising : the quarterly …
33
(
2014
)
2
,
pp. 329-350
Persistent link: https://www.econbiz.de/10010362885
Saved in:
3
Indian advertising : laughter & tears; 1950 to 2013
Chaudhuri, Arun
-
2014
Persistent link: https://www.econbiz.de/10014010552
Saved in:
4
Vanishing acts : creative women in Spain and the United States
Grow, Jean
;
Roca, David
;
Broyles, Sheri J.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
3
,
pp. 657-679
Persistent link: https://www.econbiz.de/10009581773
Saved in:
5
Assessing the quality of self-reported measures and the reliability of empirical findings : exploring creativity differences across worldwide agency creatives and managers
Sasser, Sheila
;
Koslow, Scott
;
Kilgour, Mark
- In:
Breaking new ground in theory and practice
,
(pp. 361-373)
.
2011
Persistent link: https://www.econbiz.de/10009381000
Saved in:
6
Black models and the invention of the US "negro market," 1945-1960
Brown, Elspeth H.
- In:
Inside marketing : practices, ideologies, devices
,
(pp. 185-211)
.
2011
Persistent link: https://www.econbiz.de/10008938706
Saved in:
7
The elephant in the room? : class and creative careers in British advertising agencies
McLeod, Charlotte
;
O'Donohoe, Stephanie
;
Townley, Barbara
- In:
Human relations
62
(
2009
)
7
,
pp. 1011-1039
Persistent link: https://www.econbiz.de/10003873464
Saved in:
8
Agency practitioner theories of how advertising works
Nyilasy, Gergely
;
Reid, Leonard N.
- In:
Journal of advertising : official publication of the …
38
(
2009
)
3
,
pp. 81-96
Persistent link: https://www.econbiz.de/10003892018
Saved in:
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