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~subject:"Markenartikel"
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Search: subject_exact:"Werbebotschaft"
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Subject
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Markenartikel
Advertising planning
804
Werbeplanung
804
Werbewirkung
223
Advertising effects
220
Werbung
184
Advertising
161
Marketingmanagement
142
Marketing management
141
Deutschland
125
Germany
121
Theorie
100
Theory
100
Online-Marketing
96
Internet marketing
93
Werbeträger
84
Advertising media
82
Consumer behaviour
77
Konsumentenverhalten
77
USA
73
United States
72
Brand management
69
Markenführung
69
Advertising industry
58
Werbewirtschaft
58
Zielgruppe
55
Target group
54
Marketing
53
Psychology of advertising
40
Werbepsychologie
40
Öffentlichkeitsarbeit
34
Public relations
32
Werbebotschaft
30
Brand
29
Market research
29
Marktforschung
29
Beziehungsmarketing
25
Markenimage
25
Relationship marketing
25
Direct marketing
24
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Article
25
Book / Working Paper
4
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Aufsatz im Buch
13
Book section
13
Article in journal
12
Aufsatz in Zeitschrift
12
Reprint
3
Hochschulschrift
2
Thesis
2
Arbeitspapier
1
Collection of articles written by one author
1
Guidebook
1
Ratgeber
1
Sammlung
1
Working Paper
1
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Language
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English
21
German
7
Russian
1
Author
All
King, Stephen
7
Brunner, Christian Boris
2
Esch, Franz-Rudolf
2
Pogoda, Andreas
2
Rosengren, Sara
2
Aaker, David A.
1
Baker, William E.
1
Berndt, Ralph
1
Beverland, Michael B.
1
Brandmeyer, Klaus
1
Burton, Scot
1
Dahlén, Micael
1
Edmondson, Diane R.
1
Eller-Studzinsky, Bettina
1
Folse, Judith Anne Garretson
1
Gawlowski, Dominika
1
Gierl, Heribert
1
Goertz, Susanne
1
Grimmer, Thorsten
1
Jean, Sylvie
1
Joachimsthaler, Erich
1
Keh, Hean Tat
1
Koncz, Julia
1
Lafferty, Barbara A.
1
Leong, Susanna H. S.
1
Lindgreen, Adam
1
Lwin, May O.
1
Netemeyer, Richard G.
1
Pae, Jae H.
1
Pang, Jun
1
Peng, Siqing
1
Petty, Ross D.
1
Pirck, Peter
1
Popova, Ekaterina Aleksandrovna
1
Prill, Christian
1
Samiee, Saeed
1
Stockdale, Mark
1
Tai, Susan
1
Törn, Fredrik
1
Uebelhart, Muriel J.
1
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Institution
All
Chambre de commerce et d'industrie de Paris
1
Published in...
All
A master class in brand planning : the timeless works of Stephen King
7
Journal of advertising : official publication of the American Academy of Advertising
3
The evolution of brands : from signals of quality to storehouses of trust
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Erfolgsfaktor Innovation : mit 7 Tabellen
1
Frontiers of business research in China : selected publications from Chinese universities
1
Handbuch der Marktforschung
1
International journal of advertising : the quarterly review of marketing communications
1
International marketing ; Vol. 2
1
Journal of marketing theory and practice
1
Les cahiers de recherche / HEC Paris
1
Marketing : ZFP ; journal of research and management
1
Marketing : journal of research and management
1
Measuring and managing brands
1
The journal of consumer marketing
1
Ėkonomičeskij žurnal
1
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Source
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ECONIS (ZBW)
29
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1
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29
of
29
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date (oldest first)
1
Spokescharacters
Folse, Judith Anne Garretson
;
Netemeyer, Richard G.
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
1
,
pp. 17-32
Persistent link: https://www.econbiz.de/10009536717
Saved in:
2
Brand parody : a communication strategy to attack a competitor
Jean, Sylvie
- In:
The journal of consumer marketing
28
(
2011
)
1
,
pp. 19-26
Persistent link: https://www.econbiz.de/10009009748
Saved in:
3
Slogans : US and EU legal protection for slogans that identify and promote the brand
Petty, Ross D.
;
Leong, Susanna H. S.
;
Lwin, May O.
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 473-500
Persistent link: https://www.econbiz.de/10008649359
Saved in:
4
Der Einfluss von Portfolio-Werbung auf die Einstellung und das Image von Dachmarken : eine empirische Untersuchung
Esch, Franz-Rudolf
;
Brunner, Christian Boris
; …
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 6-30
Persistent link: https://www.econbiz.de/10003981884
Saved in:
5
Wie erreicht man die beste Markenzuordnung?
Pogoda, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
2
,
pp. 53-57
Persistent link: https://www.econbiz.de/10003981915
Saved in:
6
Der Einfluss des Markenportfolios auf die Dachmarke durch Portfolio-Werbung : eine Untersuchung zur gegenseitigen Stärkung von Dachmarke und Produktmarken in komplexen Markenarchit...
Brunner, Christian Boris
;
Esch, Franz-Rudolf
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
3
,
pp. 146-163
Persistent link: https://www.econbiz.de/10008649961
Saved in:
7
Building brands without mass media
Joachimsthaler, Erich
;
Aaker, David A.
-
2009
Persistent link: https://www.econbiz.de/10003784589
Saved in:
8
When can affective conditioning and mere exposure directly influence brand choice?
Baker, William E.
-
2009
Persistent link: https://www.econbiz.de/10003784598
Saved in:
9
Are all consumers equal? : segmentation : the statute of limitations
Stockdale, Mark
-
2009
Persistent link: https://www.econbiz.de/10003784825
Saved in:
10
Effects of advertising strategy on consumer-brand relationships : a brand love perspective
Pang, Jun
;
Keh, Hean Tat
;
Peng, Siqing
- In:
Frontiers of business research in China : selected …
3
(
2009
)
4
,
pp. 599-620
Persistent link: https://www.econbiz.de/10003923748
Saved in:
11
Portraying the cause instead of the brand in cause-related marketing ads : does it really matter?
Lafferty, Barbara A.
;
Edmondson, Diane R.
- In:
Journal of marketing theory and practice
17
(
2009
)
2
,
pp. 129-141
Persistent link: https://www.econbiz.de/10003827792
Saved in:
12
Could placing ads wrong be right? : advertising effects of thematic incongruence
Dahlén, Micael
;
Rosengren, Sara
;
Törn, Fredrik
; …
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 57-67
Persistent link: https://www.econbiz.de/10003766364
Saved in:
13
Projecting authenticity through advertising : consumer judgements of advertisers' claims
Beverland, Michael B.
;
Lindgreen, Adam
;
Vink, Michiel W.
- In:
Journal of advertising : official publication of the …
37
(
2008
)
1
,
pp. 5-15
Persistent link: https://www.econbiz.de/10003708152
Saved in:
14
Global advertising strategy : the moderating role of brand familiarity and executive style
Pae, Jae H.
;
Samiee, Saeed
;
Tai, Susan
-
2008
Persistent link: https://www.econbiz.de/10003656134
Saved in:
15
Facing clutter : on message competition in marketing communications
Rosengren, Sara
-
2008
Persistent link: https://www.econbiz.de/10003814411
Saved in:
16
Marken stark machen : Techniken der Markenführung
Brandmeyer, Klaus
;
Pirck, Peter
;
Pogoda, Andreas
; …
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003494199
Saved in:
17
Strategic development of brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 63-67)
.
2007
Persistent link: https://www.econbiz.de/10003578202
Saved in:
18
Inter-media decisions : implications for agency structure
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 91-104)
.
2007
Persistent link: https://www.econbiz.de/10003578206
Saved in:
19
Setting advertising budgets for lasting effects
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 163-171)
.
2007
Persistent link: https://www.econbiz.de/10003578223
Saved in:
20
Can research evaluate the creative content of advertising?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 179-193)
.
2007
Persistent link: https://www.econbiz.de/10003578232
Saved in:
21
Advertising research for new brands
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 199-208)
.
2007
Persistent link: https://www.econbiz.de/10003578237
Saved in:
22
Applying research to decision making
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 213-225)
.
2007
Persistent link: https://www.econbiz.de/10003578352
Saved in:
23
What makes new brands succeed?
King, Stephen
- In:
A master class in brand planning : the timeless works …
,
(pp. 259-278)
.
2007
Persistent link: https://www.econbiz.de/10003578360
Saved in:
24
Promotionen auf dem Prüfstand : der Promotion Planner
Grimmer, Thorsten
- In:
Handbuch der Marktforschung
,
(pp. 93-98)
.
2007
Persistent link: https://www.econbiz.de/10003536388
Saved in:
25
Rossijskie pivnye brendy-lidery: puti formirovanija
Popova, Ekaterina Aleksandrovna
- In:
Ėkonomičeskij žurnal
(
2006
)
11
,
pp. 54-82
Persistent link: https://www.econbiz.de/10003354399
Saved in:
26
Cognitively uncontrolled spillover effects of brand-name prizes in advertisements
Gierl, Heribert
;
Koncz, Julia
- In:
Marketing : journal of research and management
2
(
2006
)
2
,
pp. 76-93
Persistent link: https://www.econbiz.de/10003391488
Saved in:
27
Innovative Crossmedia-Werbestrategien für Markenartikel
Berndt, Ralph
;
Uebelhart, Muriel J.
- In:
Erfolgsfaktor Innovation : mit 7 Tabellen
,
(pp. 177-186)
.
2005
Persistent link: https://www.econbiz.de/10002753197
Saved in:
28
Hoffmann's Stärke : zur Werbegeschichte eines Markenartikels
Eller-Studzinsky, Bettina
-
2004
Persistent link: https://www.econbiz.de/10002063071
Saved in:
29
Separating the long and short-term effects of advertising repetition on brand name awareness
Vanhuele, Marc
-
1994
Persistent link: https://www.econbiz.de/10000909454
Saved in:
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