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isPartOf:"Journal of marketing communications"
~isPartOf:"Marketing intelligence & planning"
~subject:"Green marketing"
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Search: subject_exact:"Werbeerfolgskontrolle"
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Green marketing
Advertising effects
216
Werbewirkung
216
Consumer behaviour
154
Konsumentenverhalten
154
Advertising
122
Werbung
119
Internet marketing
66
Online-Marketing
66
Brand management
48
Markenführung
48
Brand image
47
Markenimage
47
advertising
31
Social Web
26
Social web
26
Brand
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Markenartikel
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Emotion
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Marketing management
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Marketingmanagement
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Fernsehwerbung
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Television advertising
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Celebrity endorsement
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Celebrity-Werbung
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USA
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United States
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Experiment
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Perception
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Wahrnehmung
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Cognition
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Kognition
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Viral marketing
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Virales Marketing
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advertising effectiveness
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social media
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Personality psychology
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Persönlichkeitspsychologie
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brand attitude
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Bailey, Ainsworth Anthony
1
Cho, Moonhee
1
Fernando, Angeline Gautami
1
Griffin, W. Glenn
1
Grimmer, Martin
1
Ki, Eyun-Jung
1
Kong, Ying
1
Lee, Jinhee
1
Mishra, Aditya
1
Shin, Sumin
1
Sivakumaran, Bharadhwaj
1
Stokes, Amy
1
Suganthi, L.
1
Tiamiyu, Mojisola F.
1
Turri, Anna M.
1
Woolley, Meghann
1
Yu, Jason
1
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Journal of marketing communications
Marketing intelligence & planning
Journal of advertising : official publication of the American Academy of Advertising
13
International journal of advertising : the review of marketing communications
7
Green advertising and the reluctant consumer
5
Journal of promotion management : JPM
5
Journal of business research : JBR
4
Asia Pacific journal of marketing and logistics
3
Business strategy and the environment
3
Journal of advertising research
3
Journal of promotion management : innovations in planning and applied research
3
International journal of advertising : the quarterly review of marketing communications
2
International journal of business excellence : IJBEX
2
Journal of business ethics : JOBE
2
Journal of international consumer marketing
2
Nepalese journal of economics : a publication of Uniglobe College
2
Psychology & marketing
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Amfiteatru economic : an economic and business research periodical
1
Asian Journal of Management Science and Applications
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Cogent business & management
1
Corporate communications : an international journal
1
DLSU business & economics review
1
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
1
European journal of marketing : EJM
1
Global business and organizational excellence : GBOE
1
Global business review
1
Gouvernance et société
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of hospitality management
1
International journal of innovation & sustainable development : IJISD
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management and marketing research : IJMMR
1
International journal of nonprofit & voluntary sector marketing
1
International journal of trade and global markets
1
Journal of current issues and research in advertising : JCIRA
1
Journal of euromarketing
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of global fashion marketing : JGfM
1
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The (in)congruency effects of message framing and image valence on consumers' responses to green advertising : focus on issue involvement as a moderator
Lee, Jinhee
;
Cho, Moonhee
- In:
Journal of marketing communications
28
(
2022
)
6
,
pp. 617-636
Persistent link: https://www.econbiz.de/10013371055
Saved in:
2
Consumer responses toward green advertising : the effects of gender, advertising skepticism, and green motive attribution
Yu, Jason
- In:
Journal of marketing communications
26
(
2020
)
4
,
pp. 414-433
Persistent link: https://www.econbiz.de/10012203483
Saved in:
3
The effectiveness of fear appeals in "green" advertising : an analysis of creative, consumer, and source variables
Shin, Sumin
;
Ki, Eyun-Jung
;
Griffin, W. Glenn
- In:
Journal of marketing communications
23
(
2017
)
5
,
pp. 473-492
Persistent link: https://www.econbiz.de/10011849983
Saved in:
4
Green advertising receptivity : an initial scale development process
Bailey, Ainsworth Anthony
;
Mishra, Aditya
;
Tiamiyu, …
- In:
Journal of marketing communications
22
(
2016
)
3
,
pp. 327-345
Persistent link: https://www.econbiz.de/10011613179
Saved in:
5
Message involvement and attitude towards green advertisements
Fernando, Angeline Gautami
;
Sivakumaran, Bharadhwaj
; …
- In:
Marketing intelligence & planning
34
(
2016
)
6
,
pp. 863-882
Persistent link: https://www.econbiz.de/10011572252
Saved in:
6
Consumer perceptions of carbon labeling in print advertising : hype or effective communication strategy?
Stokes, Amy
;
Turri, Anna M.
- In:
Journal of marketing communications
21
(
2015
)
4
,
pp. 300-315
Persistent link: https://www.econbiz.de/10011405893
Saved in:
7
When does green advertising work? : the moderating role of product type
Kong, Ying
;
Zhang, Lingling
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 197-213
Persistent link: https://www.econbiz.de/10010389733
Saved in:
8
Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin
;
Woolley, Meghann
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
Saved in:
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