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isPartOf:"Journal of marketing communications"
~subject:"United States"
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United States
Advertising effects
186
Werbewirkung
186
Consumer behaviour
129
Konsumentenverhalten
129
Advertising
109
Werbung
107
Internet marketing
55
Online-Marketing
55
Brand image
37
Markenimage
37
Brand management
36
Markenführung
36
advertising
31
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20
Social web
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Emotion
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Markenartikel
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Television advertising
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Perception
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advertising effectiveness
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social media
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Kognition
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Personality psychology
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Persönlichkeitspsychologie
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Fullerton, Jami A.
2
Kendrick, Alice
2
Andersen, Kelly
1
Bellman, Steven
1
Broyles, Sheri J.
1
Chakrabarti, Somnath
1
Cheong, Yunjae
1
Hyllegard, Karen H.
1
Jeong, Yongick
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Kim, Hye-yŏng
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Kim, Hyuksoo
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Kim, Kihan
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Kim, Youn-kyung
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Makhija, Mayank
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Ogle, Jennifer Paff
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Paas, Leonard Jasper
1
Pentina, Iryna
1
Rossiter, John R.
1
Sanders, Meghan
1
Schweda, Anika
1
Seeberg, Henrik Bech
1
Stuhlfaut, Mark W.
1
Varan, Duane
1
Yan, Ruoh-nan
1
Yoo, Chan Yun
1
Zhao, Xinshu
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Journal of marketing communications
Journal of advertising research
67
Journal of advertising : official publication of the American Academy of Advertising
49
International journal of advertising : the quarterly review of marketing communications
19
Psychology & marketing
15
Journal of promotion management : JPM
13
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
11
Journal of current issues and research in advertising : JCIRA
9
Working paper / National Bureau of Economic Research, Inc.
9
American journal of agricultural economics
8
Journal of business research : JBR
8
Journal of marketing
7
Health marketing quarterly
6
International journal of pharmaceutical and healthcare marketing : IJPHM
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Sport marketing quarterly : preferred journal of the Sport Marketing Association
6
The journal of consumer marketing
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of international consumer marketing
5
Journal of marketing theory and practice
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
NICPRE / National Institute for Commodity Promotion Research and Evaluation
5
Advertising and violence : concepts and perspectives
4
Advertising, promotion, and new media
4
Asia Pacific journal of marketing and logistics
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of electronic commerce research : JECR
4
Journal of fashion marketing and management
4
Journal of promotion management : innovations in planning and applied research
4
Journal of retailing and consumer services
4
Marketing letters : a journal of research in marketing
4
Services marketing quarterly
4
Young consumers : insight and ideas for responsible marketers
4
AEM research bulletin
3
CESifo working papers
3
European journal of marketing : EJM
3
Faculty & research / Insead : working paper series
3
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
3
International journal of advertising : the review of marketing communications
3
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ECONIS (ZBW)
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1
Exploratory study on variables impacting display advertising spend of leading advertisers in the USA
Chakrabarti, Somnath
;
Makhija, Mayank
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 176-206
Persistent link: https://www.econbiz.de/10012424773
Saved in:
2
Can US advertising students recognize an ad in editorial's clothing (native advertising)? : a partial replication of the Stanford "Evaluating information" test
Kendrick, Alice
;
Fullerton, Jami A.
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 207-228
Persistent link: https://www.econbiz.de/10012424774
Saved in:
3
Diplomatic relations and tourism advertising effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.
;
Kendrick, Alice
;
Broyles, Sheri J.
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
Saved in:
4
A series of persuasive events : sequencing effects of negative and positive messages on party evaluations and perceptions of negativity
Nai, Alessandro
;
Seeberg, Henrik Bech
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 412-432
Persistent link: https://www.econbiz.de/10011880783
Saved in:
5
Integrating advertising and news about the brand in the online environment : are all produts the same?
Micu, Anca Cristina
;
Pentina, Iryna
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 159-175
Persistent link: https://www.econbiz.de/10010389738
Saved in:
6
Extremly thin models in print ads : the dark sides
Andersen, Kelly
;
Paas, Leonard Jasper
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 447-464
Persistent link: https://www.econbiz.de/10010436753
Saved in:
7
A tool for evaluating advertising concepts : desirable characteristics as viewed by creative practitioners
Stuhlfaut, Mark W.
;
Yoo, Chan Yun
- In:
Journal of marketing communications
19
(
2013
)
2
,
pp. 81-97
Persistent link: https://www.econbiz.de/10009723423
Saved in:
8
Information content of super Bowl commercials 2001 -2009
Kim, Kihan
;
Cheong, Yunjae
;
Kim, Hyuksoo
- In:
Journal of marketing communications
18
(
2012
)
4
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009627466
Saved in:
9
How coviewing reduces the effectiveness of TV advertising
Bellman, Steven
;
Rossiter, John R.
;
Schweda, Anika
; …
- In:
Journal of marketing communications
18
(
2012
)
5
,
pp. 363-378
Persistent link: https://www.econbiz.de/10009673789
Saved in:
10
Bridging the gab between time and space : examining the impact of commercial length and frequency on advertising effectiveness
Jeong, Yongick
;
Sanders, Meghan
;
Zhao, Xinshu
- In:
Journal of marketing communications
17
(
2011
)
4
,
pp. 263-279
Persistent link: https://www.econbiz.de/10009373360
Saved in:
11
The impact of message and message source on Gen Y consumers' attitudes and purchase intentions toward American Apparel
Yan, Ruoh-nan
;
Ogle, Jennifer Paff
;
Hyllegard, Karen H.
- In:
Journal of marketing communications
16
(
2010
)
4
,
pp. 203-224
Persistent link: https://www.econbiz.de/10008650938
Saved in:
12
Receptivity to advertising messages ans desired shopping values
Kim, Hye-yŏng
;
Kim, Youn-kyung
- In:
Journal of marketing communications
14
(
2008
)
5
,
pp. 367-385
Persistent link: https://www.econbiz.de/10003788451
Saved in:
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