//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of marketing research : JMR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbepsychologie"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Psychology of advertising
11
Werbepsychologie
11
Advertising
3
Consumer behaviour
3
Hörfunkwerbung
3
Konsumentenverhalten
3
Radio advertising
3
Theorie
3
Theory
3
Werbung
3
1987
2
Economic psychology
2
Market research
2
Marktforschung
2
Promotional materials
2
Werbemittel
2
Wirtschaftspsychologie
2
Advertising effects
1
Evolutionary economics
1
Evolutionsökonomik
1
Experiment
1
Marketing management
1
Marketingmanagement
1
Product design
1
Produktgestaltung
1
Präferenztheorie
1
Psychologie
1
Psychology
1
Theory of preferences
1
USA
1
United States
1
Werbewirkung
1
consumer research
1
evolutionary psychology
1
nomological networks
1
proximate versus ultimate explanations
1
trees of knowledge
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Language
All
English
13
Author
All
Allen, Chris T.
2
Kamins, Michael A.
2
Assael, Henry
1
Burke, Marian C.
1
Churchill, Gilbert A.
1
Darmon, René Y.
1
Dhar, Ravi
1
Droge, Cornelia
1
Edell, Julie A.
1
Finn, Adam
1
Janiszewski, Chris A.
1
Madden, Thomas Justin
1
Marks, Lawrence J.
1
Meyers-Levy, Joan
1
Park, C. Whan
1
Rothschild, Michael
1
Saad, Gad
1
Singh, Surendra N.
1
Tellis, Gerard J.
1
Twible, Jacquelyn L.
1
Wertenbroch, Klaus
1
Young, S. Mark
1
Zhu, Rui Juliet
1
more ...
less ...
Published in...
All
Journal of marketing research : JMR
Journal of economic psychology : research in economic psychology and behavioral economics
76
Psychology & marketing
54
Journal of advertising : official publication of the American Academy of Advertising
48
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
SpringerLink / Bücher
32
International journal of advertising : the quarterly review of marketing communications
24
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
22
Journal of advertising research
20
Journal of business research : JBR
20
The Cambridge handbook of psychology and economic behaviour
20
Springer eBook Collection
19
The journal of socio-economics
19
Europäische Hochschulschriften / 5
18
International journal of advertising : the review of marketing communications
17
Happiness, economics and politics : towards a multi-disciplinary approach
15
Journal of economic literature
12
Marketing : ZFP ; journal of research and management
12
Discussion paper / Centre for Economic Policy Research
11
Konsum und Verhalten
11
Edward Elgar E-Book Archive
10
Research
10
Journal of economic behavior & organization : JEBO
9
Journal of marketing theory and practice
9
NBER working paper series
9
Working paper / Institute for Empirical Research in Economics, University of Zürich
9
Advances in Austrian economics
8
Faculty & research / Insead : working paper series
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of marketing communications
8
Lehrbuch
8
NBER Working Paper
8
The economic journal : the journal of the Royal Economic Society
8
Working paper / National Bureau of Economic Research, Inc.
8
A research agenda for economic psychology
7
Berichte aus der Betriebswirtschaft
7
Der Mensch im Mittelpunkt wirtschaftlichen Handelns : Tagungsband zur 15. Fachtagung der "Gesellschaft für Angewandte Wirtschaftspsychologie", Ludwigshafen, 10. - 11. Juli 2009
7
Discussion paper series / IZA
7
Public personnel management
7
Selling modernity : advertising in twentieth-century Germany
7
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
13
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
On the method of evolutionary psychology and its applicability to consumer research
Saad, Gad
- In:
Journal of marketing research : JMR
54
(
2017
)
3
,
pp. 464-477
Persistent link: https://www.econbiz.de/10011697469
Saved in:
2
Self-Signaling and the costs and benefits of temptation in consumer choice
Dhar, Ravi
;
Wertenbroch, Klaus
- In:
Journal of marketing research : JMR
49
(
2012
)
1
,
pp. 15-25
Persistent link: https://www.econbiz.de/10009507253
Saved in:
3
The influence of self-view on context effects : how display fixtures can affect product evaluations
Zhu, Rui Juliet
;
Meyers-Levy, Joan
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 37-45
Persistent link: https://www.econbiz.de/10003810242
Saved in:
4
The impact of feelings on ad-based affect and cognition
Burke, Marian C.
- In:
Journal of marketing research : JMR
26
(
1989
)
1
,
pp. 69-83
Persistent link: https://www.econbiz.de/10001059637
Saved in:
5
Assessing the role of contingency awareness in attitudinal conditioning with implications for advertising research
Allen, Chris T.
- In:
Journal of marketing research : JMR
26
(
1989
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10001059642
Saved in:
6
Print ad recognition readership scores : an information processing perspective
Finn, Adam
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 168-177
Persistent link: https://www.econbiz.de/10001051616
Saved in:
7
Advertising exposure, loyalty, and brand purchase : a two-stage model of choice
Tellis, Gerard J.
- In:
Journal of marketing research : JMR
25
(
1988
)
2
,
pp. 134-144
Persistent link: https://www.econbiz.de/10001051619
Saved in:
8
The use of product sampling and advertising : effects of sequence of exposure and degree of advertising claim exaggeration on consumers' belief strength, belief confidence, and att...
Marks, Lawrence J.
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 266-281
Persistent link: https://www.econbiz.de/10001054426
Saved in:
9
Attitude toward the ad : an assessment of diverse measurement indices under different processing "sets"
Madden, Thomas Justin
- In:
Journal of marketing research : JMR
25
(
1988
)
3
,
pp. 242-252
Persistent link: https://www.econbiz.de/10001054428
Saved in:
10
Recognition versus recall as measures of television commercial forgetting
Singh, Surendra N.
;
Rothschild, Michael
;
Churchill, …
- In:
Journal of marketing research : JMR
25
(
1988
)
1
,
pp. 72-80
Persistent link: https://www.econbiz.de/10001044058
Saved in:
11
Associative positioning strategies through comparative advertising : attribute versus overall similarity approaches
Droge, Cornelia
- In:
Journal of marketing research : JMR
24
(
1987
)
4
,
pp. 377-388
Persistent link: https://www.econbiz.de/10001036431
Saved in:
12
Two-sided versus one-sided appeals : a cognitive perspective on argumentation, source derogation, and the effect of disconforming trial on belief change
Kamins, Michael A.
- In:
Journal of marketing research : JMR
24
(
1987
)
1
,
pp. 29-39
Persistent link: https://www.econbiz.de/10001020982
Saved in:
13
Consumer response to television commercials : the impact of involvement and background music on brand attitude formation
Park, C. Whan
- In:
Journal of marketing research : JMR
23
(
1986
)
1
,
pp. 11-24
Persistent link: https://www.econbiz.de/10001008597
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->