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~subject:"Werbeplanung"
~subject:"Brand image"
~isPartOf:"Marketing letters : a journal of research in marketing"
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Werbeplanung
Brand image
Advertising effects
60
Werbewirkung
60
Consumer behaviour
40
Konsumentenverhalten
40
Advertising
22
Werbung
22
Markenimage
14
Brand management
11
Markenführung
11
Internet marketing
8
Online-Marketing
8
Brand
7
Markenartikel
7
Celebrity endorsement
6
Celebrity-Werbung
6
Cognition
6
Kognition
6
Emotion
5
Perception
5
Target group
5
Wahrnehmung
5
Zielgruppe
5
USA
4
United States
4
Communication
3
Distribution channel
3
Gender
3
Geschlecht
3
Kommunikation
3
Language
3
Personality psychology
3
Persönlichkeitspsychologie
3
Preismanagement
3
Pricing strategy
3
Psychology of advertising
3
Sprache
3
Vertriebsweg
3
Werbepsychologie
3
Athletes
2
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14
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14
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English
15
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Dens, Nathalie
2
Martin, Brett A. S.
2
Pelsmacker, Patrick de
2
Baxter, Stacey M.
1
Bekk, Magdalena
1
Biswas, Abhijit
1
Boeuf, Benjamin
1
Carpenter, Thomas P.
1
Clemente, Sarah
1
Cohen, Justin
1
Dolansky, Eric
1
Faulkner, Margaret
1
Gnoth, Juergen
1
Guha, Abhijit
1
Ilicic, Jasmina
1
Kellaris, James J.
1
Klink, Richard R.
1
Kouril, Michal
1
Kulczynski, Alicia
1
Kum, Doreen
1
Lambert-Pandraud, Raphaëlle
1
Laurent, Gilles
1
Lee, Yih Hwai
1
Lowrey, Tina M.
1
Mantonakis, Antonia
1
Mayer, James Mark
1
Mullet, Etienne
1
Nguyen, Cathy
1
Peev, Plamen
1
Pogacar, Ruth
1
Romaniuk, Jenni
1
Roy, Subhadip
1
Spieß, Erika
1
Spörrle, Matthias
1
Strong, Carolyn A.
1
Verhellen, Yann
1
Völckner, Franziska
1
White, Katherine
1
Woschée, Ralph
1
Wu, Lan
1
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
48
International journal of advertising : the quarterly review of marketing communications
41
Journal of marketing communications
37
Journal of advertising research
32
The journal of product & brand management
31
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the review of marketing communications
25
Psychology & marketing
21
Journal of promotion management : JPM
18
The journal of brand management : an international journal
18
SpringerLink / Bücher
17
Journal of promotion management : innovations in planning and applied research
16
Journal of retailing and consumer services
16
International journal of internet marketing and advertising : IJIMA
15
European journal of marketing : EJM
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Marketing : ZFP ; journal of research and management
12
Asia Pacific journal of marketing and logistics
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
International journal of hospitality management
10
Marketing intelligence & planning
10
Journal of consumer research : JCR ; an interdisciplinary bimonthly
8
Journal of global marketing
8
The journal of consumer marketing
8
A master class in brand planning : the timeless works of Stephen King
7
International journal of sports marketing & sponsorship
7
Journal of the Academy of Marketing Science
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of current issues and research in advertising : JCIRA
6
Tourism management : research, policies, practice
6
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
6
Journal of current issues and research in advertising
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of marketing
5
Journal of marketing research : JMR
5
Journal of marketing theory and practice
5
Journal of travel and tourism marketing
5
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Springer eBook Collection / Business and Economics
5
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ECONIS (ZBW)
15
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1
Boys do not cry : the negative effects of brand masculinity on brand emotions
Boeuf, Benjamin
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
2/3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10012301462
Saved in:
2
Are two brands better than one? : investigating the effects of co-branding in advertising on audience memory
Nguyen, Cathy
;
Romaniuk, Jenni
;
Faulkner, Margaret
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011820291
Saved in:
3
Implicit and explicit preferences for brand name sounds
Pogacar, Ruth
;
Kouril, Michal
;
Carpenter, Thomas P.
; …
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 241-259
Persistent link: https://www.econbiz.de/10011876282
Saved in:
4
Impact of age on brand awareness sets : a turning point in consumers' early 60s
Lambert-Pandraud, Raphaëlle
;
Laurent, Gilles
;
Mullet, …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10011675161
Saved in:
5
Do sexy mouthwash ads leave a bad aftertaste? : the interaction of sexual self-schema and brand positioning fit on female-targeted sexual advertising efficacy
Mayer, James Mark
;
Peev, Plamen
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 321-333
Persistent link: https://www.econbiz.de/10011675192
Saved in:
6
What is not beautiful should match : how attractiveness similarity affects consumer responses to advertising
Bekk, Magdalena
;
Spörrle, Matthias
;
Völckner, Franziska
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 509-522
Persistent link: https://www.econbiz.de/10011780833
Saved in:
7
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 565-577
Persistent link: https://www.econbiz.de/10011780874
Saved in:
8
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
9
The trustworthy brand : effects of conclusion explicitness and persuasion awareness on consumer judgments
Martin, Brett A. S.
;
Strong, Carolyn A.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 473-485
Persistent link: https://www.econbiz.de/10011537266
Saved in:
10
Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
Saved in:
11
The effects of perceived product-extrinsic cue incongruity on consumption experiences : the case of celebrity sponsorship
Clemente, Sarah
;
Dolansky, Eric
;
Mantonakis, Antonia
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
4
,
pp. 373-384
Persistent link: https://www.econbiz.de/10010439164
Saved in:
12
The role of position, type, and combination of sound symbolism imbeds in brand names
Klink, Richard R.
;
Wu, Lan
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10010259972
Saved in:
13
The joint effects of advertising and product trial : a source-monitoring perspective
Kum, Doreen
;
Lee, Yih Hwai
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 213-226
Persistent link: https://www.econbiz.de/10009305528
Saved in:
14
Advertising for extensions : moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 175-189
Persistent link: https://www.econbiz.de/10003976732
Saved in:
15
Is the Marlboro man the only alternative? : the role of gender identity and self-construal salience in evaluations of male models
Martin, Brett A. S.
;
Gnoth, Juergen
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
4
,
pp. 353-367
Persistent link: https://www.econbiz.de/10003898051
Saved in:
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