//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Nachschlagewerk"
~type_genre:"Aufsatz in Zeitschrift"
~person:"Kaiser, Harry M."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising
27
Werbung
27
USA
11
United States
11
Experiment
10
Advertising effects
7
Werbewirkung
7
Theorie
6
Theory
6
Marketing management
4
Marketingmanagement
4
Milchmarkt
4
Milk market
4
Consumer behaviour
3
Dairy industry
3
Eating habit
3
Ernährungsverhalten
3
Konsumentenverhalten
3
Milchverarbeitung
3
New York
3
Subsidy
3
Subvention
3
Agrarprodukt
2
Agricultural product
2
Betriebsgröße
2
Body weight
2
Costs
2
Dairy product
2
Demand
2
Firm size
2
Fruit
2
Gesundheit
2
Gesundheitsrisiko
2
Health
2
Health risk
2
Impact assessment
2
Kosten
2
Körpergewicht
2
Milchprodukt
2
Nachfrage
2
more ...
less ...
Online availability
All
Free
1
Undetermined
1
Type of publication
All
Article
27
Type of publication (narrower categories)
All
Nachschlagewerk
Aufsatz in Zeitschrift
Article in journal
27
Graue Literatur
22
Non-commercial literature
22
Arbeitspapier
8
Working Paper
8
Aufsatz im Buch
2
Book section
2
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Sammelwerk
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
27
Author
All
Kaiser, Harry M.
Eisend, Martin
36
Taylor, Charles Raymond
29
Pelsmacker, Patrick de
24
Dahlén, Micael
21
Gierl, Heribert
21
Septianto, Felix
21
Yoon, Sukki
20
Rosengren, Sara
19
Huh, Jisu
18
Stafford, Marla Royne
18
Yoon, Hye Jin
18
Ford, John B.
17
Zaccour, Georges
17
Campbell, Colin L.
15
Kinnucan, Henry W.
15
Reid, Leonard N.
15
Dens, Nathalie
14
Karray, Salma
14
Choi, Yung Kyun
13
Moser, H. R.
13
Wilson, Rick T.
13
Wu, Linwan
13
Carlson, Les
12
Chang, Chingching
12
Hudders, Liselot
12
Kerr, Gayle
12
Koslow, Scott
12
Martín Herrán, Guiomar
12
Mueller, Barbara
12
Torres, Ivonne M.
12
Chan, Kara
11
Evans, Nathaniel J.
11
Hayes, Jameson L.
11
King, Karen Whitehill
11
Tremblay, Victor J.
11
Cheong, Yunjae
10
Diehl, Sandra
10
Dodoo, Naa Amponsah
10
Kennedy, Rachel
10
more ...
less ...
Published in...
All
American journal of agricultural economics
6
Applied economic perspectives and policy
4
Agricultural and resource economics review : ARER
3
Journal of agricultural and applied economics
3
Applied economics
2
Food policy : economics planning and politics of food and agriculture
2
Agribusiness : an internat. journal
1
Agricultural economics : the journal of the International Association of Agricultural Economists
1
European review of agricultural economics : ERAE
1
Journal of business research : JBR
1
Review of agricultural economics : RAE
1
The journal of agricultural economics research
1
more ...
less ...
Source
All
ECONIS (ZBW)
27
Showing
1
-
27
of
27
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Does advertising content matter? : impacts of healthy eating and anti-obesity advertising on willingness to pay by consumer Body Mass Index
Wang, Ruitong
;
Liaukonyte, Jura
;
Kaiser, Harry M.
- In:
Agricultural and resource economics review : ARER
47
(
2018
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012062620
Saved in:
2
Under-contribution to generic advertising due to self-interested inequity aversion
Liaukonyte, Jura
;
Richards, Timothy J.
;
Kaiser, Harry M.
; …
- In:
European review of agricultural economics : ERAE
42
(
2015
)
3
,
pp. 473-497
Persistent link: https://www.econbiz.de/10011421847
Saved in:
3
Reply to comment on "Taxes, subsidies, and advertising efficacy in changing eating behavior : an experimental study"
Kaiser, Harry M.
- In:
Applied economic perspectives and policy
36
(
2014
)
4
,
pp. 722-726
Persistent link: https://www.econbiz.de/10010493112
Saved in:
4
Some comments on "Taxes, subsidies, and advertising efficacy in changing eating behavior : an experimental study"
Fischer, Alastair J.
- In:
Applied economic perspectives and policy
36
(
2014
)
4
,
pp. 717-721
Persistent link: https://www.econbiz.de/10010493122
Saved in:
5
Taxes, subsidies, and advertising efficacy in changing eating behavior : an experimental study
Streletskaya, Nadia A.
;
Rusmevichientong, Pimbucha
; …
- In:
Applied economic perspectives and policy
36
(
2014
)
1
,
pp. 146-174
Persistent link: https://www.econbiz.de/10010426045
Saved in:
6
The impact of food advertisements on changing eating behaviors : an experimental study
Rusmevichientong, Pimbucha
;
Streletskaya, Nadia A.
; …
- In:
Food policy : economics planning and politics of food …
44
(
2014
),
pp. 59-67
Persistent link: https://www.econbiz.de/10010356287
Saved in:
7
Consumer response to "Contains" and "Free of" labeling : evidence from lab experiments
Liaukonyte, Jura
;
Streletskaya, Nadia A.
;
Kaiser, Harry M.
- In:
Applied economic perspectives and policy
35
(
2013
)
3
,
pp. 476-507
Persistent link: https://www.econbiz.de/10010351149
Saved in:
8
Economic and health effects of fruit and vegetable advertising : evidence from lab experiments
Liaukonyte, Jura
;
Rickard, Bradley J.
;
Kaiser, Harry M.
; …
- In:
Food policy : economics planning and politics of food …
37
(
2012
)
5
,
pp. 543-553
Persistent link: https://www.econbiz.de/10009661213
Saved in:
9
Consumer response to commodity-specific and broad-based promotion programs for fruits and vegetables
Rickard, Bradley J.
;
Liaukonyte, Jura
;
Kaiser, Harry M.
; …
- In:
American journal of agricultural economics
93
(
2011
)
5
,
pp. 1312-1327
Persistent link: https://www.econbiz.de/10009384671
Saved in:
10
Can generic advertising alleviate consumer concerns over food scares?
Messer, Kent D.
;
Kaiser, Harry M.
;
Payne, Collin
; …
- In:
Applied economics
43
(
2011
)
10/12
,
pp. 1535-1549
Persistent link: https://www.econbiz.de/10009239367
Saved in:
11
Measuring and testing advertising-induced rotation in the demand curve
Zheng, Yuqing
;
Kinnucan, Henry W.
;
Kaiser, Harry M.
- In:
Applied economics
42
(
2010
)
13/15
,
pp. 1601-1614
Persistent link: https://www.econbiz.de/10008737432
Saved in:
12
Generic advertising in an asymmetric Cournot oligopoly
Zheng, Yuqing
;
Bar, Talia
;
Kaiser, Harry M.
- In:
American journal of agricultural economics
92
(
2010
)
3
,
pp. 740-754
Persistent link: https://www.econbiz.de/10009508340
Saved in:
13
Evaluating the effectiveness of generic advertising versus nonadvertising marketing activities on New York State milk markets
Zheng, Yuqing
;
Kaiser, Harry M.
- In:
Agribusiness : an internat. journal
25
(
2009
)
3
,
pp. 351-368
Persistent link: https://www.econbiz.de/10003872260
Saved in:
14
The problem of free riding in voluntary generic advertising : parallelism and possible solutions from the lab
Messer, Kent D.
;
Kaiser, Harry M.
;
Schulze, William Dietrich
- In:
American journal of agricultural economics
90
(
2008
)
2
,
pp. 540-552
Persistent link: https://www.econbiz.de/10003700739
Saved in:
15
Dynamic market impacts of generic dairy advertising
Nicholson, Charles F.
;
Kaiser, Harry M.
- In:
Journal of business research : JBR
61
(
2008
)
11
,
pp. 1125-1135
Persistent link: https://www.econbiz.de/10003766630
Saved in:
16
Optimal seasonal allocation of generic dairy advertising expenditures
Schmit, Todd M.
;
Kaiser, Harry M.
- In:
Journal of agricultural and applied economics
39
(
2007
)
1
,
pp. 187-199
Persistent link: https://www.econbiz.de/10003486378
Saved in:
17
Optimal media allocation of generic fluid milk advertising expendittures : the case of New York State
Dong, Diansheng
;
Schmit, Todd M.
;
Kaiser, Harry M.
- In:
Agricultural and resource economics review : ARER
36
(
2007
)
2
,
pp. 253-266
Persistent link: https://www.econbiz.de/10003601227
Saved in:
18
Voluntary funding for generic advertising using a provision point mechanism : an experimental analysis of option assurance
Messer, Kent D.
;
Kaiser, Harry M.
;
Poe, Gregory L.
- In:
Review of agricultural economics : RAE
29
(
2007
)
3
,
pp. 612-631
Persistent link: https://www.econbiz.de/10003564596
Saved in:
19
Quantity and quality effects of advertising : a demand system approach
Dong, Diansheng
;
Kaiser, Harry M.
;
Myrland, Øystein
- In:
Agricultural economics : the journal of the …
36
(
2007
)
3
,
pp. 313-324
Persistent link: https://www.econbiz.de/10003548774
Saved in:
20
Optimal institutional mechanisms for funding generic advertising : an experimental analysis
Messer, Kent D.
;
Schmit, Todd M.
;
Kaiser, Harry M.
- In:
American journal of agricultural economics
87
(
2005
)
4
,
pp. 1046-1060
Persistent link: https://www.econbiz.de/10003178592
Saved in:
21
The impact of generic advertising on US household cheese purchases : a censored autocorrelated regression approach
Schmit, Todd M.
;
Gould, Brian W.
;
Dong, Diansheng
; …
-
2003
Persistent link: https://www.econbiz.de/10001782771
Saved in:
22
Distribution of generic advertising benefits across participating firms
Chung, Chanjin
;
Kaiser, Harry M.
- In:
American journal of agricultural economics
82
(
2000
)
3
,
pp. 659-664
Persistent link: https://www.econbiz.de/10001500421
Saved in:
23
Distributional impacts of generic advertising : comments
Liu, Donald J.
- In:
American journal of agricultural economics
82
(
2000
)
3
,
pp. 679-681
Persistent link: https://www.econbiz.de/10001503019
Saved in:
24
Egg advertising, dietary cholesterol concerns, and US consumer demand
Schmit, Todd M.
- In:
Agricultural and resource economics review : ARER
27
(
1998
)
1
,
pp. 43-52
Persistent link: https://www.econbiz.de/10001240897
Saved in:
25
Imperfect competition models and commodity promotion evaluation : the case of US generic milk advertising
Suzuki, Nobuhiro
- In:
Journal of agricultural and applied economics
29
(
1997
)
2
,
pp. 315-325
Persistent link: https://www.econbiz.de/10001231875
Saved in:
26
Impact of national generic dairy advertising on dairy markets : 1984 - 95
Kaiser, Harry M.
- In:
Journal of agricultural and applied economics
29
(
1997
)
2
,
pp. 303-313
Persistent link: https://www.econbiz.de/10001231878
Saved in:
27
Evaluating generic dairy advertising impacts on retail, wholesale, and farm milk markets
Kaiser, Harry M.
(
contributor
)
- In:
The journal of agricultural economics research
(
1992
),
pp. 3-17
Persistent link: https://www.econbiz.de/10001166582
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->