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~language:"eng"
~type_genre:"Article in journal"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~person:"Frow, Pennie"
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Betriebliche Wertschöpfung
6
Value creation
6
Beziehungsmarketing
5
Customer value
5
Kundenwert
5
Relationship marketing
5
B-to-B-Marketing
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Customer value proposition
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Frow, Pennie
Lindgreen, Adam
53
Di Benedetto, C. Anthony
46
Naudé, Peter
42
Henneberg, Stephan
40
Ivens, Björn Sven
26
Pardo, Catherine
24
Möller, K. E. Kristian
21
Sharma, Arun
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Zaefarian, Ghasem
19
Mouzas, Stefanos
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Eggert, Andreas
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Johnston, Wesley J.
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Kleinaltenkamp, Michael
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Kohtamäki, Marko
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Keränen, Joona
16
Kowalkowski, Christian
16
LaPlaca, Peter J.
16
Purchase, Sharon
16
Storbacka, Kaj
16
Aarikka-Stenroos, Leena
15
Cova, Bernard
15
Matthyssens, Paul
15
Ritter, Thomas
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Snehota, Ivan
15
Agnihotri, Raj
14
Gebauer, Heiko
14
O'Cass, Aron
14
Öberg, Christina
14
Andersen, Poul Houman
13
Baraldi, Enrico
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Ford, David
13
La Rocca, Antonella
13
Brodie, Roderick J.
12
Medlin, Christopher J.
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Nenonen, Suvi
12
Terho, Harri
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Araujo, Luis
11
Corsaro, Daniela
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Jaakkola, Elina
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Industrial marketing management : the international journal for industrial and high-tech firms
The journal of services marketing
3
European journal of marketing : EJM
2
Journal of business research : JBR
2
Journal of the Academy of Marketing Science
2
Marketing theory
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Australasian marketing journal
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British journal of management : BJM
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Journal of business market management : jbm
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Journal of marketing management : MM
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ECONIS (ZBW)
10
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1
Understanding and managing customer value propositions : introduction to the special issue
Eggert, Andreas
;
Frow, Pennie
;
Payne, Adrian
; …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 242-243
Persistent link: https://www.econbiz.de/10012285180
Saved in:
2
Toward a comprehensive framework of value proposition development : from strategy to implementation
Payne, Adrian
;
Frow, Pennie
;
Steinhoff, Lena
;
Eggert, …
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 244-255
Persistent link: https://www.econbiz.de/10012285182
Saved in:
3
Value propositions as market-shaping devices : a qualitative comparative analysis
Nenonen, Suvi
;
Storbacka, Kaj
;
Sklyar, Alexey
;
Frow, Pennie
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 276-290
Persistent link: https://www.econbiz.de/10012285185
Saved in:
4
Try taking your value proposition seriously : why delivering winning value propositions should be but usually is not the core strategy for B2B (and other businesses)
Lanning, Michael J.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 306-308
Persistent link: https://www.econbiz.de/10012285187
Saved in:
5
From promise to perspective : reconsidering value propositions from a service-dominant logic orientation
Vargo, Stephen L.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 309-311
Persistent link: https://www.econbiz.de/10012285189
Saved in:
6
Customer value propositions : Value co-creation
Sheth, Jagdish N.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 312-315
Persistent link: https://www.econbiz.de/10012285190
Saved in:
7
The dynamics of customer value propositions : an outside-in perspective
Day, George S.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 316-319
Persistent link: https://www.econbiz.de/10012285220
Saved in:
8
Conceptualizing and communicating value in business markets : from value in exchange to value in use
Eggert, Andreas
;
Ulaga, Wolfgang
;
Frow, Pennie
;
Payne, …
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 80-90
Persistent link: https://www.econbiz.de/10011822306
Saved in:
9
Co-creation practices : their role in shaping a health care ecosystem
Frow, Pennie
;
McColl-Kennedy, Janet R.
;
Payne, Adrian
- In:
Industrial marketing management : the international …
56
(
2016
),
pp. 24-39
Persistent link: https://www.econbiz.de/10011531224
Saved in:
10
Value propositions as communication practice : taking a wider view
Ballantyne, David
;
Frow, Pennie
;
Varey, Richard J.
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 202-210
Persistent link: https://www.econbiz.de/10008934054
Saved in:
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